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I don’t want to build a bagel empire. I just want to build a really great neighborhood bagel shop. 🥯

A month ago, I asked you all what you’d do to market Mission Bagel, and the responses were incredible.

One thing I’ve learned over the past year is that the more I focus on serving my community, the more I enjoy running this business.

There’s always pressure in the restaurant industry to grow. More locations, more revenue, more scale. But I didn’t leave my software job to spend my days managing an empire from behind a computer.

I like knowing my regulars. I like running into customers at Trader Joe’s. I like being part of Pacific Beach.

And I genuinely believe there’s enough opportunity right here in PB to build a sustainable business doing something I love.

So we’re making a few bets:

🥯 School popups: Starting weekly morning popups at 3 local schools, with a goal of 5.

📱 More videos: Sharing the wins, mistakes, financials and everything in between. Hopefully making you feel as invested in this little shop as I am.

🪧 A billboard: Coming to PB in November! Yes, I bought a billboard. Yes, it’s usually a bikini ad. No, I’m not entirely sure this was a good financial decision.

None of these are guaranteed to work. Marketing with a small budget always feels like gambling with money you probably should be saving.

But my hope is that these investments help Mission Bagel become one of those neighborhood staples that PB locals love and support for years.

What would YOU do to get more people in PB to discover Mission Bagel?

Seriously, some of our best ideas have come from you guys, and I’m all ears.

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🎃👻 TRUNK-OR-TREAT! 🚗🍬 Looking for some Halloween fun for the whole family? Mark your calendars!

📅 Friday, October 30
⏰ 5 PM – 7 PM
🍬 Trick-or-treat at all the decorated trunks!
🎯 Carnival games for the kids
🍕 Pizza and sodas
🎟️ Just $1 per ticket to play games and enjoy refreshments!
🎉 FREE ADMISSION!
Bring the family, dress up, and enjoy a fun evening while supporting the Crown Point Junior Music Academy PTO!
🎃 Come for the candy, stay for the fun! 👻🍬

📍 Crownpoint Junior Music Academy, Middle School
4033 Ingraham St, San Diego, CA 92109

📌 Save and share

#halloween #halloweenfun #trunkortreat #pacificbeach #fun

📩 DM for your drone needs and elevate your next event!

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Most successful phyla on Earth! Check out some of our interesting specimens for the new lab: Biomechanics of Arthropods!

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A great appreciation to all you lovely humans, big and small, who came out to Otsukimi & Trees For Peace! We had a wonderful time with you in celebration of nature’s unbreakable bond with humanity 💚🌙🌳

Thank you to @sdyscs for your continued love and support and honoring us as apart of the Trees For Peace program. We are very much looking forward to watching the roots of @focpjma grow alongside the Hibakujumoku. May it inspire daily, guiding generations to come to plant their own seeds of change and peace ✌️

It was so moving seeing the kiddos dance to “Mottainai Grandma”. A great display of hope for the future!

Thank you to all of you who took the time to sort your waste and hang with us 🫶 Annnd thank you to the lovely lady in the night sky for all you do 🌕

Already looking forward to the next year!

#simplylitterkindness

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One Tree 🌳 One Moon 🌖 One Future

Join us this Friday, October 2nd for a beautiful evening rooted in resilience, honoring Hiroshima’s survivor trees and the Japanese harvest moon viewing tradition of Otsukimi.

Starting at 3pm we kick off with our dedication ceremony as one of our San Diego unified School District schools receives a Ginko Tree that survived the bombing of Hiroshima. We will be honoring members of the community and creating a living legacy at Crown Point Junior Music Academy.

Then at 4pm we will begin Otsukimi, a family friendly festival filled celebrating Japanese culture. Otsukimi (お月見), or “moon viewing,” is a cherished Japanese tradition celebrating the autumn harvest moon. With deep roots in ancient agricultural practices, the festival honors the moon’s crucial light for successful harvests and reflects a deep cultural reverence for nature’s cycles. During Otsukimi, families gather to admire the full moon, decorate with pampas grass (susuki) which symbolizes protection and the harvest, and share seasonal foods like tsukimi dango (rice dumplings). This tradition embodies the Japanese aesthetic of finding harmony with the seasons, inviting participants to pause, appreciate the natural world, and reflect on humanity’s connection to the earth.

Family-Friendly Festivities Featuring:

🌸Cultural Crafts & Cuisine: Enjoy traditional Japanese seasonal foods and shop from local vendors.

🥁Live Performances: Experience the powerful rhythms of taiko drumming and the communal joy of Bon Odori dancing.

🎤Artistic Expression: Watch pop idol, sumo demonstrations and traditional performances by local artists.

🌕Moon Viewing: Take in the magic of our beautiful moon by super powered telescope.

Luna event for more details: luma.com/v2nr781j

@offtheplancha_official
@cupsandstraws
@tenkatori_miramar_sd
@lebeignetsandiego
@genbudaiko
@sandiegotaiko
@nuchic.boutique

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Join us for a historic moment as one of our San Diego Unified School District schools receives a tree that survived the bombing of Hiroshima, serving as a powerful symbol of peace among nations. This remarkable tree stands as a living testament to resilience, remembrance, and hope for generations to come.

Date: October 2nd
Time: 3:00pm-4:00pm
Location: Crown Point Junior Music Academy | 1625 Pacific Beach Drive, San Diego, CA 92109

What is Trees for Peace?
The Trees for Peace program in San Diego is an initiative that distributes and plants living saplings grown from hibakujumoku—trees that survived the 1945 atomic bombing of Hiroshima—to promote international peace, education, and hope.

Partners: Organized by the SD Wish, in partnership with Green Legacy Hiroshima, the San Diego Botanic Garden, the San Diego–Yokohama Sister City Society, the Japanese Friendship Garden & Museum, and local schools.

The Trees: Features descendants and saplings of resilient species like Chinese Parasol, Ginkgo, Wisteria, and Camphor that survived the blast.
School & Community Involvement: Select K-12 schools receive seeds or living saplings to germinate, grow, and care for on campus while learning about plant science, historical memory, and global peace.

#sandiegoyokohamasistercitysociety #sistercities #yokohama #Japan #japaneseculture #hiroshima #peace #gingko #sdwish #education

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Come join San Diego-Yokohama Sister City Society for our annual Otsukimi Festival!

Otsukimi (お月見), meaning “moon viewing,” is a traditional Japanese festival dedicated to admiring the beauty of the full moon. The Otsukimi is a time to appreciate the autumn moon at its brightest and fullest. During the festival, people gather to enjoy the moonlight, decorate their homes with pampas grass, and eat special foods like tsukimi dango (rice dumplings).

Date: Friday, October 2, 2025
Time: 4:00pm-8:00pm
Place: Crown Point Junior Music Academy
1625 Pacific Beach Drive, San Diego, CA 92109
Cost: Free

Don't miss out on food, games, vendors, performances, and of course, moon viewing! A fun event for the community!

For more information, check out www.otsukimi.org

#sandiegoyokohamasistercitysociety #sistercities #yokohama #Japan #japaneseculture #otsukimi #moonviewing #usagi #mochi #fall

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Ocean did amazing in this year’s jog-a-thon and he had so much fun!!!

We love his school! Thanks @focpjma for another awesome event!

#jogathon #elementaryschool #runner #athlete #waterfight

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@focpjma TK-1. 18 laps in 4 years💪

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I was definitely well-fed at our jog-a-thon today! Thank you for the incredible breakfast egg bagel sandwich, @mission.bagel and the yummy açaí bowl for lunch, @theamericanacaicafe and @sakeenahradiateslove ! 🤗😋🫶🏻

#cpjma #jogathon #missionbagel #americanacaicafe @focpjma

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School is out for San Diego Unified students on Monday, October 12. And if you work and don’t have the day off, or want your kids to enjoy an extra fun day of camp, send them our way for School Holiday at the Bay: STEM & Sailing!

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Behind the scenes for our invertebrate labs!

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