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Fook

@fookcomm

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We create the most important parts of your brand.
Strategy. Branding. Web. Campaigns.
 
#MadeByFook
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Some fresh street photography for a complete rebrand of @queenstreetwest commissioned by @fookcomm — to photograph the many moods of a street I’ve called home these past few years, and see it come to life within their new brand identity, was so fulfilling. Agency: @fookcomm Art direction: @michaelwooood Visual Identity: @mycupoftiah queenstreetwest.ca
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Behind the Scenes Photos for our @mistersafetyshoes Built for the trade campaign 📸 Client: @mistersafetyshoes Agency: @fookcomm Production Company: @riptidecreative.ca Talent: @benmurray4, @unique.adriano, @misstaurus_ Producer: @_rijulk Production Manager/1st AD: @erfan.tohidinia Director: @ryanlabrie DP: @_rijulk Cam Op: @kiamozaffari 2nd AC: kedzierm_dp Gaffer: @itsgodswill_ Key Grip: @mahanfilms HMU: @andrea.espinoza.makeup BTS Video: @mikesmind__ BTS Photo: @amandeshmukh PA: @anttonellaolmos, @sharuka.jpg Edit & Motion: @frametwostudio, @mikesmind__ Colourist: @_rijulk Sound Mix: @ryanlabrie
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End of the shoot foolery almost got me to stop doing commercials. For real, this project was something new for me & I’m super grateful to Fook for bringing us on to level up the production and the team for going above and beyond to make everything happen. Built for the trade is now live. PS, don’t do interviews sitting on your car at wrap.
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Less dad energy, shooting 73 different aspect ratios and our director’s birthday!? This is BTS, look at our Built for the Trade campaign for Mister Safety Shoes, in partnership with @fookcomm. Shoutout to the team! Client: @mistersafetyshoes Agency: @fookcomm Production Company: @riptidecreative.ca Cast: @benmurray4, @unique.adriano, @misstaurus_ Producer: @_rijulk Production Manager/1st AD: @erfan.tohidinia Director: @ryanlabrie DP: @_rijulk Cam Op: @kiamozaffari 2nd AC: kedzierm_dp Gaffer: @itsgodswill_ Key Grip: @mahanfilms HMU: @andrea.espinoza.makeup BTS Video: @mikesmind__ BTS Photo: @amandeshmukh PA: @anttonellaolmos, @sharuka.jpg Edit & Motion: @frametwostudio, @mikesmind__ Colourist: @_rijulk Sound Mix: @ryanlabrie
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After expanding to 34 stores, Mister Safety Shoes shifted its marketing strategy from radio to digital, aiming to use online storytelling to enhance brand awareness and consideration. Partnering with @fookcomm, we developed a social campaign based on research into what their customers value in a shopping experience. We built focused messaging around this research and brought it to life through video. The resulting campaign differentiates their brand and helps their audience understand why they should choose Mister Safety Shoes. Our campaign included video ads and motion ads, designed to expand reach and maximize brand awareness. On Point Shot on @reddigitalcinema/ Gemini & @nisiglobal Athena Primes Client: @mistersafetyshoes Agency: @fookcomm Production Company: @riptidecreative.ca Cast: @benmurray4, @unique.adriano, @misstaurus_ Producer: @_rijulk Production Manager/1st AD: @erfan.tohidinia Director: @ryanlabrie DP: @_rijulk Cam Op: @kiamozaffari 2nd AC: kedzierm_dp Gaffer: @itsgodswill_ Key Grip: @mahanfilms HMU: @andrea.espinoza.makeup BTS Video: @mikesmind__ BTS Photo: @amandeshmukh PA: @anttonellaolmos, @sharuka.jpg Edit & Motion: @frametwostudio, @mikesmind__ Colourist: @_rijulk Sound Mix: @ryanlabrie
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After expanding to 34 stores, Mister Safety Shoes shifted its marketing strategy from radio to digital, aiming to use online storytelling to enhance brand awareness and consideration. Partnering with @fookcomm , we developed a social campaign based on research into what their customers value in a shopping experience. We built focused messaging around this research and brought it to life through video. The resulting campaign differentiates their brand and helps their audience understand why they should choose Mister Safety Shoes. Our campaign included video ads and motion ads, designed to expand reach and maximize brand awareness. Built for the Trade Shot on @reddigitalcinema/ Gemini & @nisiglobal Athena Primes Client: @mistersafetyshoes Agency: @fookcomm Production Company: @riptidecreative.ca Cast: @benmurray4, @unique.adriano, @misstaurus_ Producer: @_rijulk Production Manager/1st AD: @erfan.tohidinia Director: @ryanlabrie DP: @_rijulk Cam Op: @kiamozaffari 2nd AC: kedzierm_dp Gaffer: @itsgodswill_ Key Grip: @mahanfilms HMU: @andrea.espinoza.makeup BTS Video: @mikesmind__ BTS Photo: @amandeshmukh PA: @anttonellaolmos, @sharuka.jpg Edit & Motion: @frametwostudio, @mikesmind__ Colourist: @_rijulk Sound Mix: @ryanlabrie
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When @fookcomm came to us with this campaign for Mister Safety Shoes, we knew we were called on to level up the production quality. Full crew, real camera and a lot of laughs. Project & BTS coming out soon!
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[Romie Regular] in use by @fookcomm for Canadian candlemaker @hdcleverdon paired with Georgia typeface by Matthew Carter Brand logo HD Cleverdon with background image of candle, organic items and essential oils
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Have you heard of web design and development agencies such as Level Interactive, Blank, Fook Communication, Storyzee, and SOHO Creative Group? These 5 agencies have set new standards with innovative solutions and impressive portfolios. Whether you're seeking inspiration or a new project partner, these Spona Stars are the ones to connect with. Find out more about their incredible work on our latest blog!
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Wow, what a year 2023 has been! It's hard to sum up in just a few lines – so much work behind the scenes and so many amazing people who've joined us on this journey. We're incredibly grateful for all the love since our launch. Here's to an amazing new year. Can't wait to see what 2024 has in store for us! #newyear2024 #mombag #momstyle #mompreneur #femalefounders
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Design is a visual medium, which is what makes it so exciting to experience when combined with other sensory stimuli. In previous List entries, we’ve explored how design plays with sight and sound. However, what about smell? For example, how can design effectively capture the beauty of a range of candles that draws inspiration from nature, the seasons, and the sky? Similarly, how can it convey the essence of a perfume brand that encourages us to slow down, and cherish our daily rituals? Elsewhere, designers like Stefan Jandl and Oddity have applied their creativity to the world of fragrance, creating their own divine scents. While you may not be able to experience the scents through the screen (yet), you can appreciate these identities and packaging designs in this curated list.⁠ ⁠ Discover more at:⁠ the-brandidentity.com (link in bio)⁠ ⁠ ———⁠ ⁠ The Brand Identity is an independent graphic design resource with a worldwide reach, showcasing the top 1% of designers, studios, agencies and type foundries to an ever-growing audience. To apply for a feature, visit the relevant link below.⁠ ⁠ Project: https://t-bi.link/project⁠ Typeface: https://t-bi.link/typeface⁠ Interview: https://t-bi.link/interview⁠ ⁠ ———⁠ ⁠ #branding #brandingdesign #graphicdesign #branddesign #creativeagency #packaging #designstudio #typography #identity
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This marks the end of another social takeover… we thank you for joining us this week as well as coming out for our portfolio night 🧡 A special thank you to our internal team who helped in creating this spectacular event, alot of work was put into making it a big success 🧡 #humber #humberlakeshore #advertising #bachelorofcreativeadvertising #students #internship #socialmedia
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