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Freadman White

@freadmanwhite

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Melbourne based Architecture & Interior Design studio

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A neighbourhood filled with soul, a home designed to match.
On the cusp of Gertrude and Smith Street sits a limited release of considered residences. Yours to discover by private enquiry.
Maisonsmith.com.au

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Eight things you've googled at 11 pm (in a panic). ⁠
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Kicker heights. ⁠
Pocket door prices. ⁠
Whether the benchtop's about to snap off. ⁠
The usual midnight admin.⁠
Answers within! ⁠
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⁠👄 The Quickies is my Friday email for designers, the kind people save and refer back to. "I've learnt more from these than I did at uni." Comment QUICKIE, and I'll add you to the list. Save this one too, whilst you're here!⁠
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Designers Credited Below:⁠
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Image 1: @dion_hall_⁠
Photography: @traianos⁠
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Image 2: @kpdo_studio⁠
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Image 3: @tamsinjohnson⁠
Photography: @smartanson⁠
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Image 4: @daytripstudio⁠
Photography: @piercescourf⁠
Styling: @hannahfranklininteriorstylist⁠
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Image 5: @freadmanwhite⁠
Photography: @seanfennessy⁠
Styling: @marshagolemac⁠
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Image 6: @georgina_jeffries⁠
Photography: @lillie_thompson⁠
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Image 7: @flackstudio_⁠
Photography: @smartanson⁠
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Image 8: @yatofu_creatives⁠
Photography: @wen_studio2020 ⁠

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Fitzroy Quarter by Milieu (Coming Soon)

We’re pleased to introduce Fitzroy Quarter, a new neighbourhood in Melbourne’s inner north, where Fitzroy, Collingwood, Clifton Hill and Fitzroy North meet.

Shaped through design at every scale, Fitzroy Quarter brings together architecture, landscape and local life as part of one connected whole. The project has been developed with a collective of local architects, landscape designers and collaborators, each bringing a different perspective to how a neighbourhood might be lived in.

Explore Fitzroy Quarter via the link in bio.

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Design Team:
@studio__bright
@fieldwork_architects
@kennedy_nolan
@breathearchitecture
@woodsbagot
@kpdo_studio
@freadmanwhite
@k_k_a__p
@_designoffice
@oculusstudios
@andy_fergus
@alexiskalagas
@broached_commissions
@suupaa___
@intoit.intoit

Video by @ccmm.video in collaboration with @studiohiho

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THE NEPTUNE JOURNAL | 01 - DESIGN

What makes a great architectural pool? It starts long before construction 🧱

A pool should belong to the home, not simply sit beside it.

Before construction begins, we consider the architecture, site levels, sightlines, how the pool will be used and how the design will ultimately be built.

These early decisions influence how the pool connects with the home and landscape, how it is experienced from inside and out, and how successfully the original design intent carries through to construction.

In this edition of The Neptune Journal, we explore five key considerations that shape a well-resolved architectural pool long before the first excavation begins.

Ready to elevate your backyard? Let’s make it happen: https://neptunepools.com.au/pool-design/

Neptune Swimming Pools Melbourne’s finest pools since 1959.

#PoolDesign #ArchitecturalPools #MelbournePools #LuxuryPools #LandscapeDesign

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Hampton | Concrete Pour

A few weeks ago we captured the concrete going in, frames going up, the old house still standing in the middle of it all while the new build wrapped around it.

Architect | @freadmanwhite

#arloprojects #melbournebuilder #hampton #architecturalbuilder steelinstall

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Natural materials, soft light and beautifully considered details.
A home that feels calm, warm and completely effortless. 🤎

A beautiful design that keeps me inspired.

Design @freadmanwhite
Photography @seanfennessy

#interiordesigninspiratio #homedesign #luxuryhomes #homesweethome #instamood

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Unexpected shapes, beautiful millwork, expressive stone, and interesting material combinations can turn the most hardworking piece in the kitchen into something completely individual.

Swipe through to see the kitchen islands inspiring our team lately.

1 - @a_simonetti_architecture
2 - @workshopapd
3 - @fionalynchoffice
4 - @montanalabelle
5 - @studioathenacalderone, @eyeswoon
6 - @freadmanwhite
7 - @humbertetpoyet
8 - @girlsatflourish
9 - @scottmadduxstudio @jolegleud
10 - @marieflaniganinteriors, @amuneal

#RiseProjectsINSPO #KitchenIsland

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Very big rock

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📍 Why does Fitzroy look like Fitzroy?

After working across multiple projects in Fitzroy and its immediate urban edge, we know the answer cannot be reduced to red brick, heritage façades or one particular architectural style.

Fitzroy was never one clean idea. Victorian terraces, shopfronts, pubs, workshops and factories grew side by side, shaping streets where different periods, materials and ways of living were never meant to match perfectly.

Then people kept adding new layers, changing how the neighbourhood looked, sounded and lived—which is why its contemporary architecture can take so many different forms.

At Fitzroy Fitzroy, a preserved industrial façade meets a bold new volume. At Napier 235, contemporary concrete and glazing enter a quieter residential street. At 82 Westgarth, sustainability, materiality and neighbourhood character become part of the same architectural proposition. Smith by Valli responds to the more intense, refined energy of the Smith Street edge.

Developers are attracted by the fundamentals, but Fitzroy’s deeper value lies in its identity. The location already carries meaning, and a successful project does not need to manufacture a lifestyle around itself—it needs to understand and contribute to the one already there.

CUUB’s expertise lies in reading the tension that makes each project feel right: heritage and newness, rawness and refinement, private living and public life. We translate that understanding into imagery that feels commercially clear without polishing away the texture, personality and edge that made the place valuable in the first place.

Because in Fitzroy, belonging does not mean blending in. It means knowing what to preserve, what to challenge and what the next layer should add.

That is why here looks like here.

Developers:
@jarrahpropertymelbourne
@chaptergroup
@outlineprojects
@romanopropertygroup_rpg

Architects:
@a22a.architects
@freadmanwhite
@kennedy_nolan
@ewert_leaf
@dko_architecture

Creative content: @cuubstudio

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Thornbury | Framing

A look back at the framing stage at Thornbury. Working alongside @freadmanwhite. The build has come a long way since - more to share soon

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Could not find a more picturesque place to strive for a perfect family photo.

King’s Canyon / Uluru / Kata Tjuṯa 2026

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