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@freedanetwork

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Invite-only network for the wedding + event industry’s best.
Your business besties, vetted.
See if you’re a fit ⤵️
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When it’s NYBFW the wedding industry gathers en masse and the city is filled with events featuring some of my very favorite humans! The @freedanetwork breakfast is at the top of my “RSVP YES!” List and it did not disappoint! 🥰 It’s always SO refreshing to be in such a curated room filled with people who are not only like minded but so talented and inspirational… but then to get to have time for some seriously authentic conversations about our industry - WITH the people who are leading it, just YES. Thank you @anjawinikka for putting SO MUCH work and thought into Freeda and these events, it really is your magic ✨ Feeling recharged & so happy to see so many of my friends! 💕 Thank you @allanzepedaphoto for always amaze photos! Thank you to the sponsors: @bircheventdesign @gotoshout @edisonkoo @pistachiostudionyc @reverie_social @luxeeventrentals @greatfamilyartists @cathedralenewyork . . #weddingplannerlife #freedanetwork #eventindustry #melissafancy
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a few days in NYC last week with the best group of people …and proof that I dress up because I live in a puffy at home 🏔️ and today they got the first snow working in this industry means being around gorgeous events but often times you are just traveling between them and not sleeping … but she can clean up 🥂 and is so grateful for industry friends
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“Your routine is your job.” When everything feels important, it’s easy to overfill your schedule and burn out. Choose the few habits that move your work—and your well-being—forward, then make them part of your routine. You don’t have to do it all. You need a structure you can stick to. What’s one routine that helps you stay on track?
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2027 is going to look different. Here’s what our panel is predicting. 🔮 The industry is shifting from “who has the biggest portfolio” to “who do I trust.” As AI reshapes how couples search and compare, referrals from real peers are becoming a bigger part of how they discover and vet vendors, and our panelists agree: the winners won’t just be the best marketers, they’ll be the ones embedded in the right community. Clients have learned to doubt claims and want to see proof, not just hear promises. And in a market full of sameness, the pros who bring a real point of view, their own story and their own culture, are the ones standing out. This is a preview of what we’ll be unpacking at the State of the Industry Panel. Swipe through for the predictions shaping how you’ll book, market, and lead in 2027. 🗓 September 14th | Free | Link in bio to save your seat
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Slower sales this year? You’re not alone, and your business isn’t broken. Many seasoned pros are having their slowest year in recent memory. The market has shifted, and smart pros are responding by refining their offers, using AI to save time (not replace their voice), and leaning on their community instead of panicking or burning out. Three things you can do this week: → Audit your last 10 inquiries → Refresh your website for what 2026 buyers (and AI search) respond to → Reach out to 3 vendor partners to reconnect The industry is shifting fast. The pros who pause to adapt now are the ones who’ll grow. Get the perspective you’ve been missing at the State of the Industry Panel. 🗓 September 14th | 90 mins | Free | Live 🎟 Link in bio to join
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“We’re doing everything right and still not booking.” This carousel breaks down 3 real reasons that might be happening — and none of them are about your talent or experience. We’re talking messaging, savvier buyers, AI-driven research, and standing out in a sea of sameness. 👇 Which one hits home for you right now?
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AI is changing how couples find and vet vendors, but the pros standing out are still winning on something technology alone can’t replace: Connection We’re breaking down 3 shifts happening in the wedding industry right now, and what smart pros are doing to respond. 📣 Tell us: What’s felt hardest about running your business this year? 👇 Drop a comment or DM — we’re using your answers to shape the conversation on Sept 14th | Link in bio
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Meet the panel. ✨ Five voices, five different vantage points on where this industry is headed: KT Merry — Luxury Destination Wedding Photographer and Creative Director with a 360° view on what’s really working behind the camera and in the business. Malike Adigun— Entertainer, Founder, CEO & Lead DJ of Curate Entertainment, with a read on what’s moving couples on the dance floor and what’s moving businesses to scale. Anja Winikka — Founder & CEO of The Freeda Network, with a pulse on where couples are turning to plan and how to stay inspired as a solopreneur. Kate Turner — Founder & Creative Director of Kate & Co. Events and Co-Founder of Landlocked Luxury, with a front-row view of what couples expect and what business owners are actually feeling. Jason Rhee — Celebrations and Experiences Officer at Rheefined Company, bringing an upbeat, uncommon (and very funny) take on life in the wedding industry. This conversation is going to be packed. 👀 🗓 September 14th | 90 mins | Free | Live 🎟 Sign up now via link in bio
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Confused couples, tougher referrals, a noisier feed — sound familiar? We’re not here to guess our way through 2027. We’re bringing 5 industry pros together for real talk on what’s working with couples, how to fill your calendar, and how to actually use AI without losing your human edge. 🗓 Monday, September 14th | 12:00pm ET KT Merry, Malike Adigun, Kate Turner, Anja Winikka, Jason Rhee 🎟 Free to attend — link in bio. Can’t make it live? Register anyway to catch the replay.
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The wedding industry has changed. But have you? With more couples seeming to ghost, referrals drying up, social content not converting like it used to, and AI reshaping how couples even find you in the first place… There is one question on everyone’s minds: What’s actually working right now? The truth is, we need new insight, fresh thinking, and honest conversation. Get ready to kickstart your 2027 game plan with our upcoming State of The Industry 2026 Panel. Join us on Monday, September 14th at 12:00pm ET to get exclusive insights from top industry professionals including: KT Merry, Malike Adigun, Kate Turner, Anja Winikka, and Jason Rhee. We’ll dive into hot topics like AI’s impact on the industry and why human connection still wins, plus practical advice for crushing your 2027 bookings. Click the link in our bio to save your spot now. Replay will be available for those who register.
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In 2007 my sister told me I should own my own company. I was working at Disney Events and couldn’t even picture what that would look like. But the seed was planted. Eleven years later, the opportunity to buy Belle landed in front of me. Easy yes! and I had no idea what would follow. The dream clients. The lifelong friendships. The hardships nobody warns you about. I got to talk about all of it last week at @wipa_org ’s inaugural conference at @omnipgafriscoresort, on a scaling panel with @a_cox_13, @designs.by.andrea, and @gildedgroupdecor Thank you @persephonesays for the invitation, and for putting me next to three women I learned that much from. There are still days I question myself. The good days and the good people always outweigh it. What’s one of your take aways from WIPA con?
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The key is, don’t wait until fall. The holidays hit and BAM, it’s a new year. Her clear on where you’re marketing is going now, to prepare for the future 🫶 #bayareabrandphotographer #bayareabrandingphotography
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