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frmwrkcreative

@frmwrkcreative

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A new look, a new website, and a reintroduction. After nearly a decade designing hospitality and residential spaces in New York, I started Seema Shah Interiors with a clear point of view: the best homes feel collected, not decorated. My approach is rooted in how a space feels as much as how it looks. Layers of color, texture, art, and vintage pieces all have a place, but ultimately every decision should come back to the person living there. The result should feel personal, specific, and a little unexpected. Boldness, considered. Welcome to the new Seema Shah Interiors. New website, link in bio. Now booking projects for 2027. Big thank you to @lizamk and @frmwrkcreative for helping me get my vision to life! &&& another big thank you to those who encouraged me to design under my name and be proud of it!
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a look inside my world/brain captured perfectly by @frmwrkcreative 🤤 so excited to share the visual language of Seema Shah Interiors - the colors, the typography, the VIBES more to come soon 💫
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It’s been an amazing year of new experiences, people, travel, and challenges since culinary school!! Time really flies when you’re having fun 🙂‍↔️
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On a hot summer evening, we tasted through the new releases from Domaine of the Rose and Bear (@domaine_rb) as part of 𝙏𝙖𝙨𝙩𝙚-𝙖𝙨-𝙩𝙚𝙣𝙨𝙞𝙤𝙣 at Queensrollahouse (@queensrollahouse). 𝙏𝙖𝙨𝙩𝙚-𝙖𝙨-𝙩𝙚𝙣𝙨𝙞𝙤𝙣 brought together thirty guests for an intervention that fused art, sound, culinary, and social practice. The evening centred on a living sculpture - made of seedlings - created by Beverley Duckworth (@bev.duckworth). Participants harvested from the installation to complete each course created by Chef Leslie James (@lesliee_j ), transforming the living landscape in realtime while guided by a soundscape that heightened the sensory experience. Conceived as an extension of 𝙄𝙉𝙑𝘼𝙎𝙄𝙑𝙀 𝙎𝙋𝙀𝘾𝙄𝙀𝙎, a multidisciplinary / multi-sensory exhibition curated by Danielle Mezh (@idreamofdidi), the dinner was an exploration of the invasive through the lens of consumption, abundance, and absence. 𝙄𝙉𝙑𝘼𝙎𝙄𝙑𝙀 𝙎𝙋𝙀𝘾𝙄𝙀𝙎 is on view at Hypha Studios (@hyphastudios) until 11 July. Creative production: @frmwrkcreative Photography: @alex_____howat
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In collaboration with @frmwrkcreative, we’ve curated a guide to our favorite spots near The SQ NYC — from cozy coffee shops and iconic museums to lively late-night venues. Whether you’re here for the day or here to stay, these destinations are just steps away from your workspace at The SQ. Ready to make this your neighborhood? 📍 Book your tour at The SQ’s 205 Hudson location today and enjoy your first month free. LINK IN BIO. #TheSQ #205Hudson #TheSQNYC #NYCWorkspaces #HudsonSquare #DowntownManhattan #NYCOffices #WorkInNYC #nycprofessionals
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malli — a chef-driven culinary studio serving bold bites and beautiful moments. From fashion launches to art fair parties, they craft menus that taste as good as they look (and then some). Their secret? Seasonal ingredients at their peak, turned into dishes that are anything but ordinary. I worked on their visual identity and website design/dev, in collaboration with @frmwrkcreative — bringing malli’s flavor-forward, not-your-typical-catering spirit to life. Designed to be devoured 🍴
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welcome to the new malli 🌶️ Introducing our new brand design and website. We create high-end culinary experiences curated from scratch—seasonal, intentional, and tailored to your taste.  Whether you’re designing a brand activation or hosting a private party, our food doesn’t just fit the moment, it defines it. As I continue on this culinary journey, I want to conceptualize my own story. And this new chapter of malli is exactly that. Thank you to everyone who has supported me throughout the years. From clients, to friends, to crew—I can’t wait to keep cooking for you. More to come soon! xx, Elizabeth Agency/Creative Direction: @frmwrkcreative Copywriter: @lesliee_J Web design: @theworldof__ Photography: @simranmalik
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The World of @frmwrkcreative ✨ We crafted the visual brand identity and handled web design & development for frmwrk creative—where strategy meets creative impact. Designed to command attention, evoke curiosity, and immerse you in a world of bold ideas. Because great design doesn’t just speak—it captivates. ✨
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Introducing frmwrk creative. Went ahead and finally listened to that voice in the back of my head… From Ogilvy & Mather to BuzzFeed and Google, I’ve spent my career creating stories for some of the world’s biggest brands. In September, I left my role at Google after 6 years with that voice on full volume telling me that it was time to take my last decade of experience and create a new path for myself, away from the corporate comforts that have buoyed me until now.  frmwrk is a marketing consultancy designed to blend innovative creative direction with operational excellence, providing offerings from campaign development & overall strategy to events & creator partnerships — building the frameworks for brands to cut through the noise and achieve long-term success. Immensely grateful, deeply excited and definitely managing a healthy amount of imposter syndrome but — mostly just thrilled to be here.  Link in bio?? Say whaa??  I hope we can create something together soon.   X, Liza  📸: @iamgabrielagum 💄: @gabywinwood.makeup CD/hypewoman: @rachpop Copy guru: @lesliee_j Social strat QT: @sharones_
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