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From Form

@from.form

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Creative studio for film and design. Playful and imaginative. Analog and imperfect.
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Are we losing originality to reference culture? We took our question to designers and creative directors across editorial, branding, and independent practice: @jessibrattengeier of The New York Times, @royfleeman of Vacation, @mattroop of @studio.freight, Rotterdam-based design studio @from.form, and Readymag ambassadors @omarcareaga and @vans.psd. 🩵 Read the full article at the link in our bio—‘blog’
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The human brain is a *tad* lazy, and dislikes visual confusion. I personally love “Where’s Waldo”, but this effect in photography can become exhausting for the viewer. If the background and the subject share the exact same brightness, tone, and texture, the brain gets stuck in a processing loop trying to figure out where to focus. This is where Gestalt visual psychology can help 😊 Rule 1: Figure-Ground Separation - Hue contrast: High-contrast tones (like rich fuchsia vs. deep tropical greens) instantly define the subject. - Color anchors: A single vibrant accent near the face pulls the eye straight to the expression, even when muted tones match the background. - Depth & Light: Physical separation created through light and aperture help achieve Figure-Ground Separation. Make your portraits pop naturally by understanding how the brain processes visual data. Remember, good photography isn’t just about aesthetic taste; it’s applied visual psychology. Follow for Part 2 to master the rest of Gestalt theory in portraiture! 📸 • Craft Fair Illustration by : @beeteedee Brain graphic by : Gina Britt (ginabritt.com) Mixed-media art by : @janetskatesart Yellow and pink graphic pattern by : @elly.maddock Orange, teal, and pink graphic pattern by : Karma Prints and Artwork Spinning brain by : @from.form Pop can illustration by : @hollymurray_doodles • • #photographytipsandtricks #photographyeducation #gestalt #compositionphotography #learnphotography
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Fairphone @fairphone Fairbuds directed by From Form Creative Concept, Direction and Production • @from.form DOP • @katjavandenbroeke DOP B-roll • @from.form 1st AC • @pacokumar Gaffer • Gregoor van de Kamp Best boy • @joepfransen_ Talent • @misonishiki Production design • @from.form Hair and Make-up • @minoumeijers Composer • @dmthorne • @erasedtapesrecords Edit and Sound • @isyoj Animation • @from.form Colourist • @garygrade Shot on @kodak 16mm 200T/500T Production • @current.production • NL
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Memories of summer…Feeling sticky, tomatoes, cake in the afternoon, walking across slippery stones in the stream… A creative project by From Form for Beata Heuman’s Summer Chintz Filmed on the farm where @beataheuman grew up in the South of Sweden Directed & shot by @from.form Assistant on set @floorwandel Edit & sound design @isyoj Music by @brendan.eder Shot on Kodak 50D on our Bolex EL #summerchintz #beataheuman #memoriesofsummer #creativecampaign #shortmoviesmonamour
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The team at work
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Welcome back to the UltraViolet Spectrum - a monthly roundup of the things that caught my eye 👁️ across: 🟣 CREATIVITY 🔵 CULTURE 🟢 HEALTH 🟡 SYSTEMS 🟠 INNOVATION 🔴 ACTION 🟤 IMPACT The UltraViolet Spectrum - June 🔵 Cute and Cultured My friend @heyafua launched her new series, Cute and Cultured, this month, helping you find - well, cute and cultural events across London that are affordable! What’s not to love? 🟣 From Form × Think Tempo A manifesto film by @from.form for @think_tempo exploring what it means to think. As they put it, thinking is “a process that is imperfect, full of flaws, insecurities, and, most of all, hard to define.” Beautifully captured through archival footage and dreamy 16mm cinematography. 🔵 In Good Company Earlier this year, I met Maz and Nathan through the @nostalgiastudios.co coffee club in Sydney. They’ve just launched @ingoodcompany.aus, a community built on the idea that the right opportunities often come from being in the right rooms, with the right people. If you’re a filmmaker or photographer in Sydney, I highly encourage you to sign up for their launch party this August. Waitlist via the link in their Instagram bio! 🟠 Figma Motion With @figma being the leading Design tool on the market right now (in my opinion), they’ve gone one step further this month with launching the ability to bring designs and prototypes to life through motion directly within Figma. 🔵 Blind Eye News Clearly all my friends are launching cool and cultured things this month. My friend Rickey has officially launched @blindeye.news. Ever since he first shared the idea with me last October, I knew it was going to be something special. I couldn’t think of someone better to take on the state of politics today, and turn it into a satirical take. Challenging the rise of the far right and keeping justice at the centre of the conversation. —— Save and like this post if you’d like to see more 💜 And, as always, I’d love to know, what caught your eye this month? 👁️
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Unexpected visitors from FIFA doing medical tests today. We have no idea why. It’s frustrating the preparation for the Gabon-game this monday. #tests #angrycoach #hairotopia #why #hairuania
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When we eat, our hair is up. The last thing we want is to eat our hair. It’s our pridd and joy. It’s what drives us. Here at our training center in Denver, we’re gearing up for our first match in group M. #eat #worldcup2026 #steak #hairuania #nike
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Midfielder. Played 4 years at Club Atlético Tigre, since april back in Hairuania where he has joined Defensores de Rumania. Well-known for his appearances in commercials for Risos Curls Shampoo. #hairy #worldcup #hairuania #lorealprofessional #nike
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Our inspiration. The man who always believed in a small country like Hairuania’s World Cup chances. His locks reflect our Mundial 2026 dream! #hair #hairyfootball #worldcup #outsider
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Lookbook🌼Part 2 Spring Summer 2026 jam jar mocktail szn AANHPI month has ended and world ocean month is beginning Featuring 1. @somad.nyc @faithbrowndesign again this project on the history of sugar!! Check it out 2. @pubumesu these fans are true art 3. @ffern.co @from.form on seeds, imperfect fruits and veggies 4. @ocean_diego best visual and I silenced the audio but the words are the US President’s donald trump’s … #notourpresident 5. @laughing_through_endo Girl ME THIS SPRING 6. @millarouss3au ‘s edit of The Cure by @oliviarodrigo released May 22 7. @beeswrap tutorial no more plastic wrap! 8. @sacredrelatives @womenscircleonline @indigenousintentions @healinghokte post on the history behind Memorial Day 9. @chnge Immigrants Make America Great T shirt as part of their online store 10. @clementinesleepwear organic silk bonnet to protect the hair 11. @indigoluna.store reminder that not everyone thinks of Auras like a symptom that means a migraine is looming #chronicillnesslife #postopsummer2 energy 12. @dayswithabril original drink 👑 13. @athomewithkimmm yes to jam jar mocktail szn 14. @earthlyeducation March 31 #news on the U.S. having exempt oil industry from protecting Gulf animals, for ‘national security’ 15. @q.for.quinn organic cotton built in bra tank thank you 16. @thecitizensposte “human artist” 17. @selenepets going to switch my dogs bowl to this soon 18. @alexandraskyee check out her mango Brazilian limeade 19. @rishitea butterfly pea flower cold foam 20. @stellamccartney material efforts in the fashion industry 21. @herrlich.dining Frozen Watermelon🍉Popsicle Inspo Music Credit: 🎧SS26 by @charli_xcx
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Excerpt detail @from.form #timespecifics #thinktempo
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