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Second Serve Club 🎾 Identidad visual para un concepto que une pasión por el tenis, moda y coleccionismo. La idea es crear un mismo espacio donde aparte de entrenar, encuentres prendas atemporales y equipamiento útil para tu día a día. . . . @the.brief.booth & @fromsketch.design #graphicdesigning #identity #thebriefbooth #tbbSecondServeClub
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A little look at 2nd Serve 🎾 A vintage and secondhand sportswear concept built around one idea: giving old favourites a new rotation. From the visual identity and colour palette to campaign posters, social content and storefront design, the aim was to create a brand that feels sporty, playful and a little nostalgic, while still feeling fresh and contemporary. OLD SCHOOL. NEW GAME. Another portfolio project for Mood Creative Studio 💚 @the.brief.booth @fromsketch.design #tbbsecondserveclub #thebriefbooth
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Second Serve Club — Tennis, vintage & everything in between. 🎾 For this week's design brief, I explored a brand that brings together tennis culture and a love for vintage sportswear. The idea was to create something that feels both classic and contemporary — a club where the spirit of tennis extends beyond the court. Inspired by clay courts and timeless sporting traditions, I developed a visual identity built around monochrome tones, earthy red and a series of playful logo variations. From store signage and campaign visuals to apparel, accessories and packaging, each touchpoint was designed to bring a different side of the brand to life. On court. Off court. Always in style. A creative exploration of tennis heritage, vintage culture and everyday style. Thank you @the.brief.booth and @fromsketch.design for another inspiring brief! 🤎 #thebriefbooth #tbbSecondServeClub #BrandIdentity #GraphicDesign #VintageSportswear
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Second Serve Club, a brand that brings together a love for tennis and vintage sportswear and equipment. #thebriefbooth #tbbsecondserveclub #branding #tennisclub #sportswear
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Who did a better job? Brief by @the.brief.booth @fromsketch.design #graphic #branding #design #explorepage #logo
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Visual identity design for Second Serve Club, a brand that brings together a love for tennis and vintage sportswear and equipment. #thebriefbooth #tbbsecondserveclub #branding #tennisclub #sportswear
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The player’s home. Second Serve Club is a modern tennis club made for the players but designed for the collectors of vintage ensemble and equipment. Play. Shop. Collect. @the.brief.booth @fromsketch.design #thebriefbooth #tbbSecondServeClub #designchallenge #graphicdesign #branddesign
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[Part 2 - Extras] Brief 71 by @the.brief.booth | 🎾 · Second Serve Club brings together a love for tennis and vintage sportswear and equipment. It combines a modern tennis club with a curated vintage store, a place to play, shop, and collect timeless pieces from the world of tennis. Second Serve Club invites you to enjoy tennis in a modern and sporty way but this club has a soft sport for the old times. That’s why, if you like that vibe, the club enjoys collecting pieces to showcase and to wear. It creates a friendly combination of the now and then. — Looking forward for more design explorations. ✨ · · #graphicdesign #brandidentity #tennis #thebriefbooth #tbbsecondserveclub
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[Part 1 - Essentials] Brief 71 by @the.brief.booth | 🎾 · Second Serve Club brings together a love for tennis and vintage sportswear and equipment. It combines a modern tennis club with a curated vintage store, a place to play, shop, and collect timeless pieces from the world of tennis. Second Serve Club invites you to enjoy tennis in a modern and sporty way but this club has a soft sport for the old times. That’s why, if you like that vibe, the club enjoys collecting pieces to showcase and to wear. It creates a friendly combination of the now and then. — Looking forward for more design explorations. ✨ · · #graphicdesign #brandidentity #tennis #thebriefbooth #tbbsecondserveclub
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Second Serve - Tennis Club & Vintage Store. 🎾 I fun and retro design for this brand, love to incorporate hand made illustrations to this type of brandings, and a bold color palette for contrast. 🤭 Brief by: @the.brief.booth & @fromsketch.design #design #graphicdesign #illustration #tbbsecondserveclub #thebriefbooth
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Final touches: the pieces that make the club feel lived-in [3/3] Heritage on the surface, a contemporary club underneath. @the.brief.booth @fromsketch.design #tbbsecondserveclub
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sammy’s - neighbourhood sandwich shop part 2/3 🥪 A closer look at the little details that give sammy’s its personality. Chunky letters, quirky hand-drawn doodles and warm, creamy colors that feel like a Sunday morning treat. Made to feel familiar, friendly and just a bit cheeky. #bmbsammys #sandwichbar #branding #logo #illustrations
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