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BA Graphic Branding & Identity

@gbilcc

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Graphic Branding & Identity BA(hons) @lcclondon @unioftheartslondon
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Let’s talk typeface!! We sat down with @itsjustbeey & @r__af__ a during @l_d_f_official to talk about their beautiful collaboration and process. Believe it or not it was the first time they met in person after doing the whole process online on Friday afternoons. Pictured here hot foiled onto the beautiful hardback edition (of 3) that @zosiaeastwood made for us at @londonbookarts We’ll share the lore of the scarf another day, but let’s hear from Bee and Rafael…. Logo-ing We broke the rules before we knew the rules 💫 We got receipts! We knew from the get go we didn’t want to just commission product and interior designers. The flat should also be a place that showcases other disciplines. So we HAD to have a custom typeface of course It’s all in the details! Mutual appreciation society 5eva This collaboration is everything we hoped the flat would do 🥹 We actually made two versions of the publications, this is the paperback version snapped at the launch What was your favourite letter in the end? Be honest 😜 Is there anything you would change? Print run! That brown wrapped stack is the book pages printed and ready to head off to Zosia to be hand bound and hot foiled for us! You heard it here first, if you need a typeface, you know who to ask! So so proud! Is it time to do a print run of the book so you can all buy one? And should we release the font for you all to download? We used the font right across the flat, as well as in the publication and online. You might have spotted these little legacy tags on the objects we haven’t yet found the perfect solution for - but plan to! The tags are a little nod to our friends @ikeauk we’re expecting a call any day now asking us to find some students and graduates to design a room for Ikea 😉
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Happy graddd🪷 Thx so much ual: , tutors and my friends I‘ll miss here and keep going🎓
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Preborg by Tuborg: Release the pressure - @carlsberg @d_and_ad @newblood_dandad @tuborg @unioftheartslondon @Icclondon #branding #newblood #ual #Icc #graphicdesign
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I had the most amazing opportunity to study abroad this semester at the University of the Arts London! Not only was I able to explore London for the very first time, but I also had the opportunity to create and learn with my lovely tutors and peers at the London College of Communication. In my course, Graphic Branding and Identity, I created a brand book for a unique brief. A luggage brand identity for luxury nature-loving mid-life soul searchers. Through this project, I learned so much about branding, audience engagement, storytelling, and design strategy. The most important lesson I learned is that branding is not just the product’s identity. It reflects the values and beliefs at the heart of the brand. My concept, Cove, believes in the idea of beginning again: that it is never too late for discovery, and rediscovery is just as meaningful. I am incredibly grateful for my lovely tutors for their guidance and support with this project, and I want to thank my peers who came with me from Stamps and the new friends at LCC. This experience challenged me, inspired me, and helped me grow both personally and creatively. I wouldn’t trade this experience for anything! Thank you, London, for the most unforgettable semester! ••• #designstudent #lcc #ual #umich #studyabroad
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Two UAL design students + a D&AD brief = pres. Because no one feels pressure at pres. In response to Tuborg’s D&AD New Blood brief to release young people from social pressure, we created PREBORG: a campaign that turns pres culture into a festival experience. We’ll share our final D&AD submission soon!! #ual #dandadnewblood #designstudent #lcc #graphicdesigners
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And just like that it’s over?! 4 years at @lcclondon Maxed out every facility I could get my hands on, and somewhere along the way that turned into a full obsession with packaging and anything you can actually hold. Grateful for my tutors @gbilcc, my classmates and everything that came out of it 🩵
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You can never have too much fun whilst working. 🎨✨ Spent the day exploring Design Show 2026, meeting talented creatives, discovering inspiring projects and having some brilliant conversations along the way. One thing I love about the creative industry is that curiosity and connection are part of the job. Here’s to learning, networking and having fun while doing it. 👏 #DesignShow2026 #UAL #CreativeCommunity #Networking #CreativeCareers LondonCreatives
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[late post] – i was invited to @lcclondon last winter to do a lecture + workshop on record sleeve design on @gbilcc ✨ had a blast talking about my work and process with some brilliant artists over at @onelittleindierecords and collaborations with a range of record labels and artists across the UK and the US. its always so fulfilling to help students make their first proper record sleeve! swipe to see some of their brilliant creations 🌞 huge thanks to @iamcyanblue, @rejanedalbello and @deshna1987 for letting me do this 💚
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Why do we have a dedicated preparation counter for meat, but not for produce? 🥕 I was tasked to create a brand campaign for @waitrose around the future of responsible eating. I curated a grocery experience that is circular, local, and tech-driven, reconnecting people with the sources of their food and their communities. ˚˖𓍢ִ໋🛒✧˚. Honoured to have the opportunity to present this project to the @johnlewis team 💚 Full case study in my Behance🧾!
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Comment the word ‘Design’ below and I’ll send the survey link straight to your DMs.
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Step inside the NAFA x UAL exhibition 2026, featuring work from our @nafa_sg study abroad students from 3 UAL Colleges: @camberwellual @chelseaual @lcclondon – across subjects like Fine Art, Graphic Design and more. A huge shoutout to all the students and staff who made this exhibition so special 🔥 #NAFAxUALExhibition #UALStudyAbroad Video credit: Orlando Myxx
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Our safe spaces should make us feel safe, but air pollution is making our home alien. 🌬️⋆.ೃ࿔* :･ For a recent project, I was challenged to create a cross-platform moving image piece for @theellarobertafamilyfoundation, focusing on creating insights around Climate Justice. The idea was to present our home as an alien planet, showing the consequences if we do not take urgent action for clean air😷 The strategy was to appeal to the public first. Change only happens when citizens’ concerns become too loud for politicians to ignore. ೃ࿔ Honoured to have the opportunity to present this project to Dr. Rosamund 💙
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