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Ghiyass Ayoub

@ghaithayouub

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Creative Director & Design Consultant @lateliermiddleeast
mood board >final piece @thefashioncfo
@maison.pluie @by_ghaith_ @evada.ae @houseofrazna

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Structure is the statement…. Her Figure Governed ⏳

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HER FIGURE, GOVERNED.

An exploration of structure, restraint, and the architecture of the female silhouette.

Inspired by sculptural tailoring, historical corsetry, and the art of shaping the body through construction rather than ornament.

Every seam has a purpose. Every curve is considered. Every detail is engineered.

The silhouette is not discovered. It is constructed.
Stay Tuned!!

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Happy to be part of this creative cover for the lovely @shoukranmortajaofficial 🩵 on @layalinamag 🩵
📸 @ali__eye 🩵 💇🏻‍♀️ @elenamosiyko
@mhmdjannoud @ghaithayouub @maison.pluie @laith_atassi 🩵

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New capsule coming soon 🤍🌸 at House of Razna fashion is being redefined, stay tuned 🌸

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#houseofrazna #fashiongram

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#houseofrazna

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For @evada.ae

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Silk, structure, and a little atelier magic. @evada.ae

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For designer Ghiyass Ayoub, the heart of Evada lies in the belief that less can say more. Evada’s Capsule 03 explores neutral tones, earthy hues and considered silhouettes that come together to create timeless pieces.

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At the heart of Evada is an intentional way of dressing: composed and quietly assured.

Unveiling Capsule 03, founder Moza S. translates her vision into a distinct language of modern, considered dressing.

في قلب «إيفادا» رؤية مدروسة للأناقة: إطلالات متزنة وواثقة بهدوء.

مع الكشف عن كبسولة 03، تُترجم المؤسِسة موزة سويدان رؤيتها إلى أسلوب مميز في الأناقة العصرية، تُصاغ فيه كل تفصيلة بعناية.

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From concept to collection
I help designers build fashion brands with confidence.

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