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Thank you to the army of artists who believed in me
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An apparition, bound to the dwelling of her past. 

Model: @talllisen 

Dress by: @ginalim 

Prod.: @giselle1u_ 

Directed and Shot by: @aaron_enduro 

Conceived by: @isabelladobrovolska
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Today, we are with Giselle Lu, designer of the dress “SCREAMING IN MY PILLOW,” worn by Jaclyn Macatee in this conceptual shoot. 

Art in all of its forms has been present in Lu’s life, and with it, the discipline and restraint required to stay composed when others are perceiving her work. Inspired by her struggles to be more chaotic and break free from rigidity, Lu’s dress “SCREAMING IN MY PILLOW” was an experiment in discarding her typical conservatism in design.

“A dress is usually elegant and sexy. But for this one, you see a silhouette that is rigid rather than curvy,” Lu said.

She described it as similar to her experience in dance, noting that she would want to be expressive and “throw myself around and roll on the ground,” yet her ballet background would keep her restrained. 

“It’s almost like you’re wearing a skin that doesn’t even make you feel good, and that’s how I felt making the dress,” Lu said.

In a way, her struggle to set herself free in design paralleled the lack of autonomy she had as a dancer. Her design operates as a response to her personal experiences of mental restraints.

“When my skin feels more like a cage and less like protection, I find the need to transcend even my own physical and physiological limits,” Lu said. “So this dress is essentially a second skin I get to manipulate and distort; That’s just how my body feels sometimes, and this is how I’m choosing to show it.”

Ultimately, her experiment in the creation of her dress hinged on her imagination, which is something Lu believes is one of her best assets.

“I hope that when people see my design, it sparks imagination in them,” Lu said. “I think imagination is the most beautiful thing on earth, and I want people to feel empowered and inspired by fashion, not just a victim and a consumer of it.”

Model: @jaclynmacatee 

Designer: @giselle1u_ 

Draping: @ginalim 

Hand Sewing: @lailalinh_ 

Director of Writing: @julianastimac 

Directed and shot by: @aaron_enduro
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some photos taken generally
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Hanyeos Song by @ginalim 

In February, Gina gave birth. To this beautiful dress. And I had the incredible honor of wearing it🩵🩵🎣What a beautiful weekend it was, and what a beautiful dress this is…. 고맙고 싸랑해~🫧🩷☺️
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