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@uarunning x @rawrunning Summer 2026 Campaign

Client: @uarunning 
Production: @glassstaircase @livelikearedhead @emily_manningg @soyoung.cho 
Talent: @life_with_lina8 @sohamssarda @samsealion @kelly.mo Obosa Ogbeide
Products: Velociti Elite 3 , Velociti Distance, Velociti Pace
Photo: @pacephoto 
Video: @jayhaze_
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RAW #653.

@livfenneken birthday was recently. Is it her birthday today? No.

Are we going to continue celebrating it anyway because we have a photo of her standing in @meaneyedcatbar next to an open flame? Obviously.

Olivia is a former D1 runner from Kent State who escaped Ohio, moved to Austin, found RAW and apparently decided that after years of collegiate running what she really needed in her life was to spend Tuesday nights doing 1Ks with people who drink beer afterward.

Great judgment.

Tonight: **WOODMONT RELAYS.**

This one is simple enough that even the people who completely ignore the announcements should be able to figure it out.

Find a partner.

You alternate ~1000m loops around Woodmont / Exposition.

A group: 5 loops each = 5K of hard running
B group: 4 loops each = 4K of hard running

While your partner runs, you recover.

Which means you get roughly four minutes to:

* breathe
* question your pacing
* tell everyone you “felt controlled”
* watch your partner come screaming around the corner
* realize you have to do it again

The goal is for everybody to finish around the same time. The actual outcome will depend largely on whether someone goes completely insane on rep one.

6.45p — @meaneyedcatbar
7.00p — announcements
7.05p — warmup leaves
7.20p — workout starts
8.20p-ish — beers and continued celebration of Olivia’s no-longer-current birthday

First timers: sign the waiver at [www.raw.run](http://www.raw.run).

It’s August. It’s Austin. Hydrate before you get there. Bring water if you signed up. Tip your bartenders. Don’t drink and drive.

And happy birthday again, Olivia.

We intend to keep saying that until at least September.

RAW #653. See ya tonight. Go #HAF.
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RAW #651 and today we’re featuring @lina_nguyen8 , who has spent her life using running as a shortcut to figuring out new cities.

She’s lived in Cincinnati, Atlanta, Nevada, Cleveland and Austin, went to @uncchapelhill for undergrad, picked up an MBA from @insead , and somehow still decided the smartest use of a Tuesday evening was running hard around Zilker with us.

Lina followed the standard RAW onboarding process:

1. Move to Austin
2. Find RAW
3. Discover that we’re gritty, direct and enjoy hard workouts
4. Start showing up every single week
5. Become permanently attached to a bar on West 5th Street

She says what makes RAW work is the balance between hard running, community and having fun. We agree, although historically the “having fun” portion has lasted considerably longer than the workout.

Tonight is the **Zilker Fartlek**, which means the workout structure will be revealed whenever the people leading it decide what they feel like doing.

Could be 3 minutes hard, 3 minutes easy.
Could be 2 and 2.
Could involve dice.
Could be something someone invents while we’re jogging over there.

The only certainty is that you will run hard, recover briefly and eventually wonder why “fartlek” is still the internationally accepted name for this.

6.45p — Meet at @meaneyedcatbar 
7.00p — Announcements
7.05p — Warmup leaves
7.20p — Workout starts near the Zilker volleyball courts
8.20p-ish — Return to Mean Eyed Cat

Bringing water or meeting us there? Go directly to the volleyball courts.

First-timers: sign the waiver at www.raw.run
Everyone else: hydrate, tip your bartenders and don’t drink and drive.

🎥 @uarunning 
🎤 @lina_nguyen8 

See ya tonight. Rain or shine. Go #HAF.
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