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@goadcommunications

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The loveliest breakfast at Celeste, Notting Hill, with @sarahharris and some wonderful women 🤍 So happy to share a little more of The Greatest Good over good conversations, coffee and lots of love. 🌼

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For years, people have told me to visit the Audemars Piguet museum in Le Brassus, and after finally making the trip, I can confirm I’d been sleeping on it for far too long.

So many archive pieces that deserve another shot at life, from a never-produced baby perpetual calendar prototype to diamond hands (AP, we need this back), the Royal Oak’s more rebellious, slightly untamable relative, and a John Shaeffer jump hour that feels very well timed after this year’s Neo Frame.

My visit quickly turned into a dream wishlist of five pieces I’d love to see AP bring back, and it’s live now on @britishgq, link in my bio.

Call me @audemarspiguet, I’ve got some ideas.

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Pleased to announce we have a special selection of limited designs on sale at @justoneeye in Hollywood, Los Angeles.

#justoneeye
#finejewelry
#wearableart
#naturaldiamonds
#henryandhenryjewellery

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Audemars Piguet’s home in Le Brassus is a juxtaposition of contemporary architecture and old-world watchmaking finesse. A singular feeling runs through the whole valley: AP is ever present, and has been since 1875.

So here you have it. Two days in the Vallée de Joux and 653 shots, distilled into two posts.

Part one: the infrastructure. No watches, but trust me, the architecture alone is worth it.

Part two: the watches. A selection of the wildest and finest I saw.

Truly a divine experience.

Shot on @fujifilmuk

@audemarspiguet

#audemarspiguet #ap #watchmaking #valleedejoux #manufacture

@timvaux @russell_ps

Métiers d’Art

Bjarke Ingels architecture

Restoration atelier, spare parts dating back to the 1800s

This watch has never been found, though the ad is very real

The family

The bench

Heat treating steel, by hand

Complications are made here, by a handful of skilled watchmakers

The founders house, still standing from 1875, meets the new

The archives

Any ideas which calibre?

Details

Métiers d’Art atelier

The library (one of these books is the door handle)

An impressive, hidden collection, of Royal Oaks and Offshores

Openworking has been an AP speciality since the 1930s (more to come from the Heritage collection in part two)

… and plenty of modern watches too

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@helenmirren @lara_pulver @mandidhillon @teddieaallen for @radiotimes @mobland_pplus @paramountplusuk by
@rachellouisebrownstudio
Shoot Direction @radiotimesbrandpicturedirector
Styling @rachelfanconi, @theneilcunningham,
Set Dresser @propped_up_ltd

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Day 2 hike to lunch look, this is what I wore in Gstaad🇨🇭

comment “look” as I have codes for the scallop set & my ring. I’ll send you the full look links directly in your inbox 📥

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Family-owned UK diamond and jewellery retailer Beaverbrooks has been the first in the UK to be recognised for its commitment to natural diamonds and responsible sourcing, following the award of ‘Premier Retailer accreditation’ from the Natural Diamond Council (NDC).

The accreditation is awarded to retailers which meet a defined set of standards, including offering a curated selection of natural diamonds graded by internationally respected laboratories, maintaining robust colleague education programmes to ensure strong product knowledge, and delivering a high level of instore service that clearly communicates the value and characteristics of natural diamonds. #naturaldiamonds #diamonds #standards #accreditation #beaverbrooks

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A few months of Audemars Piguet spotting around the world (the last one is the best)

@monacolegendgroup
@perridash
@mr.a
@antonellaliviero
@goadcommunications
@christieswatches
@phillipswatches
@davidoffbrothers
@anna.seringhaus
@watchbrotherslondon
@audemarspiguet

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Day two in Paris was a reminder that High Jewellery is never just about precious materials—it’s about emotion, imagination and extraordinary craftsmanship.

The morning began at Hôtel d’Évreux with Mikimoto’s @official_mikimoto L’éclat. Exploring the poetry of light through pearls, the collection felt both technically masterful and effortlessly contemporary. Every jewel revealed another layer the longer you looked, balancing remarkable craftsmanship with a sense of lightness that seemed almost impossible to achieve. It was one of those rare presentations that everyone seemed to leave talking about. By the end of the day, almost every conversation led back to Mikimoto.

From there, I headed to Hotel Costes for Buccellati’s @buccellatimilan Serenissima. First unveiled in Venice, the collection pays tribute to the city’s artistic heritage through the maison’s signature engraving techniques and lace-like goldwork. Each jewel celebrates the beauty of the handmade, proving that the most refined creations don’t demand attention—they quietly command it.

An intimate preview of Lily Gabriella’s @lilygabriellafinejewellery latest creations at the Ritz was followed by private client appointments at Sicis, where luminous pearls met intricate micromosaics, bringing together two remarkable artistic traditions in a way that felt both timeless and refreshingly modern.

As evening fell, drinks at Chahan Gallery offered another opportunity to revisit VRAM’s @vramjewelry sculptural creations—jewels that reveal new details every time you wear them.

And somewhere between appointments, Paris offered its own masterpiece: a glimpse of the Eiffel Tower shimmering in the evening light, followed by dinner with wonderful company. Another unforgettable day immersed in exceptional craftsmanship, inspiring conversations and the privilege of witnessing the world’s finest jewellery during Haute Couture Week.

Paris never asks you to slow down. Somehow, it simply makes you look closer.

#ParisHauteCoutureWeek #HighJewellery #Mikimoto #Buccellati #Sicis

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Lovely to be featured in this @financialtimes article by @milenamartinsalexandre! Beyond grateful. An insightful read on stepping into an industry that can sometimes feel closed off to “outsiders”. As someone once said, “If the front door is closed, find the back window.”

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Santi diamonds with @begumyetis

@qpmagazine Summer Edition
Creative Direction MUJDÉ METIN @mujdeti
Photography BEGUM YETIS @begumyetis
Set Design FREYA MCLEAN @freyarosemclean_
Watches & Jewellery FELIX BISCHOF @felixbischof

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