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Piszemy o projektowaniu, ilustracji i web designie. Rozmawiamy z ciekawymi twórcami. Testujemy sprzęt. Promujemy dobry design.
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A brand identity for @kinga.baranowska , who helps creatives get unstuck. She listens like a friend and talks straight like a trainer in the corner of the ring. I built an identity that holds both: safe enough to open up, sharp enough to move.

Kinga ran three brands at once: presonal, the podcast Kinga Baranowska Podcast and the community Hub for Creatives. Each spoke a little differently and none of them spoke loud enough. On top of that, “coaching” in Poland carries baggage.

In mentoring, people buy a person, not a logo. So Kinga’s name became the master brand, with the podcast and the community standing under it. Then we changed her role. Not a coach. A sparring partner: someone who listens first, then tells you the truth, because she cares how you leave the ring.

Not a typical coach. A sparring partner.

SREVICES:
Brand Strategy | Brand Architecture | Visual Identity | Web Design and development (Framer) | Social Media Kits | Presentation | Print
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