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Walmart: "We price products, not people." 

Also Walmart: patents a way to skip your coupon because you’d buy anyway. 

In her latest column for The Lever, @lindsayowensphd of @groundworkcollab dives into how a decade of filings reveals technology that could instantly change prices based on what’s in your cart, your perceived personality, and even the specifics of your car. 

Comment "PRICING" to receive the link to the article.
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For years, McDonald's executives have been bragging to Wall Street about their AI price-setting technology...until Reuters called them out.

McDonald’s is using an AI-powered pricing engine across every one of its 14,000 U.S. restaurants to recommend the “optimal price” for every menu item — based on how much customers in that area are willing to pay.

We don’t need AI pricing systems sizing us up to supersize our drive-thru bill. It's time to end the rip off.
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Walmart says it “prices products, not people.”

But a decade of patent filings reveals technology that could change prices based on what’s already in your cart, withhold coupons if you’re likely to buy anyway, factor your personality into refunds, and even use data about your car to build a shopper profile.

New from @lindsayowensphd, Nia Law and Elizabeth Pancotti of @groundworkcollab. Read the full piece at The Lever.
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Stubhub junk fees are annoying. Even @RonanFarrow deals with them. But they speak to something much bigger.

While most Americans can hardly afford the basics, these already massively profitable corporations are using every tool they can come up with to extract every last dollar they can from us. 

It’s not just inconvenient — it’s just plain greedy.

Thanks to Ronan for coming out to Gouged’s book launch and diving into how companies use new technologies to rip all of us off.
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Companies love to make signing up for a subscription easy and canceling it nearly impossible. 

And it's more than just an annoying trick—it's a business model generating billions of dollars in profits.

There are ways to stay one step ahead of the gougers. But consumers shouldn't have to dodge and weave around corporate tricks and traps just to keep their hard-earned money. 

It's time for a federal rule banning these deceptive practices.

For the full exposé, pick up my new book, "Gouged", wherever books are sold, or comment "BOOK" to get a link sent straight to your DMs.
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