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and THAT wraps a month of launching ain’t that sweet! this last month i added event producer to my resume low key hiiigh key. it was a challenging but incredibly rewarding experience and i just wanted to take a moment to celebrate the wins. 3 events in one month, all different attendees and goals and creative aspects of this fragrance brought to life at each moment. 

in new york, we pre-launched with press and influencers with a cake decorating class with @fromlucienyc at @bonstudionyc utilizing only ingredients in the scent profile, giving attendees an immersive way to truly experience the perfume! was told by a real sweetie that this was one of the best influencer events they’d been to 🥺

we brought community into the fold with our singles event with @drinks.first . ATS is inspired by a time being young and single in nyc in the early aughts, so we brought that campaign house party to life at joyface and hilot. a sexy photo pit, candy from @sliknyc , perfume matchmaking, custom cocktails, and a 1500 person rsvp list (!!) and we even brought in @feeldco as a cosponsor 

then we crossed the pond for our london launch. a night of readings at @climaxbooks with the coolest kids. our pink cake boxes fit right in. 

shoutout to the people who helped make it all happen. @createdinners my partner on the cake event who worked with lucie and bon studios to dream up something scrumptious. @ariana.nathani my right hand woman and brains behind drinks first. we did that. @profilepr @_jay_kennedy_ @daniel.williams.profilepr for ideating something special and SO true to london. and big ups to @jennymaekeener my creative support on the inside who kept the wheels on every step of the way and @maggiedrou and @amk.living for the support and trust. from an 11th hr stroke of genius to embroider DSD aprons to a missed napkin delivery deadline, there were ofc challenges to solve every step of the way, but we made it all happen and i hope everyone walked away with a memorable experience, moments to share, and a newfound love of our gourmand for people who don’t normally wear gourmands !!!
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the rumors are true, i was laid off from glamour while on vacation in costa rica! most of my beautiful, talented colleagues on the editorial team were also impacted by the layoffs, and in a way i feel lucky i got to process the news among friends and sloths. i’m sad it ended this way but i’m also excited for what’s next. more tk 🏄🏻‍♀️
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