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CEO @mphbeauty. Bulldog enthusiast.
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At least we had fun 🥴

#sororityrush #millenials #pibetaphi #uofa #beardown
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On Wednesday I hosted ‘How to Reach Gen Z in 2025’, a half day @voguebusiness event at the W Hollywood with @amazonbeauty. We had a stellar lineup of founders, creators and executives, including @alix_earle who joined us between rehearsals for @dancingwiththestars to be our keynote speaker and break down what’s driving engagement amongst Gen Z today. Full recap on site Monday but this is the first Vogue Business event I’ve curated end-to-end (with the help of @maddieeschulz !!) so feeling very proud. 

Thank you to all our great speakers across the agenda, a snapshot here:

Gen Z Broke the Marketing Funnel, what did they build instead? With @patrick_okeefe of e.l.f Beauty, Jennifer Yue of @coach , @georgeheaton of @representclo and @hannanbeals of @theouai 

Disrupting the beauty market for a new consumer with @claudiasulewski / @cyklarofficial , @sacheu and @deepica / @livetinted hosted by @maddieeschulz 

Mythbusting the Gen Z consumer with @ziadahmed of @unitedtalent , @piamance of @heavenmayhem_ and @sahar.rohani of @soshebeauty also hosted by @maddieeschulz 

Finally, thank you to @amazonbeauty and Melis Del Rey, GM of health and beauty for Amazon US stores, who rounded off the day. 

Until next time, LA 💋

📷 @annienoelker
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Super Dry Shampoo
Why be regular when you can be super? 

So much love for the team @theouai and the many collaborators who brought this campaign to life. ❤️

1. Subway wrap dreams come true
2. Angel 👼 @romeestrijd 
3. Very proud to bike past this with the kids on the way to school. 
4. @delaneyrowe basically made a movie 
5-8. Super Dry Cleaners event in NYC 
9. Super 🍄 inspired tease video by @pixeljess_art 
10. Super 15ft factice delivery @jessccbell 
11-13. The big guy in action 
14. @kimkardashian liked the mailer 
15-16. Prince & Broadway
17. The sweetest, most beautiful @georgiafowler 
18. Spotted on the R Train 
19. Sunset Blvd opposite @chateaumarmont 
20. Time Square Baby! @drewreilly
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