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Son of Oden / Darker than your bottom bracket shell / Harder than 7075 Alu / Vegan / Designer of bikes etc / Borrby / Sweden / @nohlinstudios ✌️
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Erik Nohlin spent 13 years at Specialized designing bikes and gear - the Roubaix SL6, the Sequoia, Peter Sagan special editions, and the Globe ebike - until last year, when he walked away. 

Now, he lives on a farm in Sweden where, together with his wife, he's aiming for a bold new collaborative style. @iaintreloar caught up with Erik for a wide-ranging, thought-provoking chat about what the industry gets right (and wrong), life at a big brand, life after it, and just... life. Full story on EscapeCollective.com now.
20
48 hours in CPH 🖤

📷: @busken
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