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Lope Gutierrez-Ruiz

@hello_lope

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¶ Design Studio / Typeface Foundry: weareinhouse.com
¶ Curatorial Work / Upcoming Exhibitions: hundredpoints.org
¶ Austin, TX

POSTS STORIES REELS TAGGED

Join us for Talkabout: The Future of Water. A conversation with exhibiting artist Lisa B. Woods, Beili Liu and Dr. Robert Mace, moderated by Lope Gutiérrez-Ruiz. This discussion will explore our current exhibition Every Body a Water Body, Every Field a Clock, the Ogallala Aquifer, Texas groundwater, and the future of water. ⁠
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TalkAbout is a program that facilitates thought provoking conversations with artists and the people who inspire them. This event is free and open to the public. ⁠
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RSVP with the link in our bio.

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2022 | Austin | October 3 – 4 | The Long Center for the Performing Arts
👉 speaker list in first comment
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There was so much working against us coming back from the pandemic… First the only way we could rebook the venue was by having the conference on a Monday and Tuesday which we dreaded but had no choice (we were surely the underdog against all the other companies rebooking). Second, every vendor was stretched thin and getting a hold of anyone, let alone get a response, or actual product or service was nearly impossible — this is something we still deal with to a lesser extent but the pandemic definitely had a long-lasting side-effect of inconsistent customer service.

Since we strive to have timely stories on stage we decided to scrap our speaker roster from 2020 (which was PAINFUL) and start over. Once we had that in place we had to shift our attention to our rebooking of First Round in London, Berlin, and Amsterdam which had also been paused by Covid. We mention that only because it heavily impacted our design exploration and eventual production of the branding materials which we finished with what felt like 30 seconds to spare.

On the one hand it was hard to start logistically since we were focused on the other events, yet the hardest part was getting the creative ideas flowing not only in the look and feel (easier) but in how to bring it all into existence physically. The last month was comprised of 17-hour days that were physically draining and left no room for error, let alone procrastination!

It was brutal! Out of all the conferences we have hosted this is the one that had us starting the event at our most depleted physically, mentally, and emotionally. It felt like we were flying by the seat of our pants, stumbling from one roadblock to the next. In reality we were using every resource, lesson learned, and built on experiences since 2010 to give everyone the seamless and amazing experience we all needed as we ventured back into live events and the energy and inspiration they offer.
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#BNConf #Lookingback #Event #DesigningForDesigners #Speakers

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Our newest font serrucho cuts through the slop.

By @weareinhouse + awesome track by @djphran

Available at @youworkforthem @myfonts

#typography #typegang #type #typedesign #typespire

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Tired of same-same? (Of course you are!)
IH Serrucho is a dual shaped typeface with bite made to cut through the slop. Try it our, get choppin’

Available to purchase @youworkforthem @myfonts

#typedesign #typography #typeface #newtypeface #typefoundry

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Everything’s getting polished. We went the other way. May cause sharp opinions.

Todo se está volviendo pulido. Nosotros nos fuimos pa’l otro lado. Podría generar opiniones afiladas.

IH Serrucho by/por @weareinhouse

Available/disponible @youworkforthem @myfonts

#Typography #TypeDesign #DisplayType #ExperimentalType #VariableFonts

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Serrucho, In-House’s newest typeface, is named after the Spanish term for “hand-saw”. Rough-hewn, hand-sculpted, unfinished sculptural edges that AI hasn’t managed to smooth over. Try it, you’ll like it.

Available to purchase @youworkforthem @myfonts

Song - Psionic Youth by @djphran

#typedesign #typography #typeface #newtypeface #typefoundry

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Serrucho typeface in use—hand-cut, unusual and brings a bit of danger to every design. Take a look, try it out, get yourself a set! (Tetanus shot not included)

Available to purchase @youworkforthem @myfonts

#typedesign #typography #displaytype #sxsw2026 #inhouseintl

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This is Serrucho, a typeface that’s all blunt cuts and jagged edges, a hand-sculpted respite from AI-tastesmoothing. Comes in heavy blocks and sharp spikes, uppercase, lowercase, and ready to spell some trouble. Take a look, try it out, get yourself a set!

Available to purchase @youworkforthem @myfonts

Song - Psionic Youth by @djphran

#typedesign #typography #typeface #newtypeface #typefoundry

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Meet Serrucho, our newest typeface - she’s jagged, unrefined and sculpted to cut through the noise.
Give it a try—you may need a tetanus shot after.

Available for purchase at @youworkforthem @myfonts

#typedesign #typography #typeface #newtypeface #typefoundry

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ARE YOU READY TO PECHA KUCHA—AGAIN? The video of @pechakuchaatx 40 is up. Watch it on @youtube by searching “PechaKucha Night Austin # 40” or use the link on the @design.austin website. The video by Logan Wimmer @mowglihoo features dramatic drone footage of the @utaustintx campus at night and a live performance by @bob_schneider_music.

PechaKucha Austin # 40 Lineup and Order…

1 Sinclair Black and Stephi Motal—Architects
2 Kristell Jean—Food/Fashion Visionary
3 DJ Stout—Graphic Designer
4 Elizabeth Gibson—Founder, Eliza Page Jewelry
5 Gerardo Gandy and Jake Rosenberg—Designers
6 Karen Maness—Educator/Curator
7 Lauren Dickens—Graphic Designer
8 Joel Salcido—Photographer
9 Mariana Nuno Ruiz McEnroe and Ian McEnroe—Authors
10 Bob Schneider—Musician/Artist

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🖍️Check out this documentary that follows designer and curator Lope Gutiérrez-Ruiz as he prepares for the “Hundred Points” exhibition that opened this fall at the VAC. We’re so proud to call POSCA and TED our partners and Lope our colleague.

As a TED Fellow and 2025 TED and POSCA Artist-in-Residence, Lope Gutiérrez-Ruiz went on a global journey from Austin to São Paulo, Helsinki, and Cairo, where he collaborated with local artists to uncover shared expressions of creativity and connection. The culmination of his “Hundred Points” work celebrates the power of human imagination, community, and the art that binds us together across cultures.

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