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Some burger briefs ask for premium. This one asked for something better. 🍔

Mogul Burger makes high-quality burgers from bun to patty, fresh every single day and when @thinkingroominc was brought in to shape the brand identity, the direction was clear: move away from anything overly sophisticated and build something that genuinely resonates with Jakarta.
The answer arrived as a character. The Monstrous Gulper , a bold, pop creature drawn from American comic culture became the heart of the entire visual world. A graphic design system built around wit and personality rather than polish, with illustration, typography and colour all working together to complement the creature’s energy.

No premium pretension. Just fresh burgers and a brand that actually shows up. 👾🖤✨

Brand Identity & Character Design: @thinkingroominc for Mogul Burger
Creative Direction: @widjaja.eric · Art Direction: @ritterwepe · Graphic Design: @yoantheresa · Character Design: @clifforddione · Illustration: @wanda_almira · Copywriting: @alkamaula · Account: @hendrickptr · Photography: @vonywong 

#FoodBranding #BrandIdentity
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