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Independent B-Corp Branding Studio.
Building brands across culture, commerce & climate.
London.
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Jewellery made for real life, not just special occasions. A new brand identity by @heygeist 

For Keeps takes a quieter, more personal approach to the category — creating pieces designed to be worn every day, collect memories and become more meaningful over time.

Geist*Studio translated that idea into a visual identity built around contrast: a distinctive blue shifting from deep and declarative to soft and almost weightless, paired with warm neutrals, chrome details and a typographic system that feels refined without becoming precious.

From packaging and care cards to campaign imagery and the wordmark itself, every element is designed with the same sense of longevity as the jewellery.

Brand positioning & visual identity by Geist*Studio 
Creative Director: @mrmatmoses 

Discover the full project on Mindsparkle Mag.

#BrandDesign #PackagingDesign #MindsparkleMag
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Last week, @positive_retail gathered a room full of fashion industry experts in Dalston. To celebrate B Corp Month, we hosted “Certified Isn’t the Finish Line” with some of our favourite buddies:
- Joanna Adjetey De Palma, Engagement Manager, @bcorpuk 
- Mat Moses, Creative Director, @heygeist 
- Rosie Ingleby, Creative Director, @wear.dala 
- Rachel Carvell-Spedding, Founder, @navygrey.co 

We spent the evening talking about how certification alone isn’t a silver bullet. It can be a powerful tool, but only if it’s backed up by consistent, ongoing work. Day in, day out. With growing legislation around transparency and product passports, it’s clear the industry is moving in the right direction, but there’s still a long way to go.

The panel got deep into:
- The common thread is people: B Corp is a “declaration of interdependence”—we are all dependent on one another.
- The “harder road”: No one chose an easy way to build their business, but the goal is to build brands we actually want to see in the world.
- Rethinking the “hockey stick”: Rapid, “hockey stick” exponential growth isn’t always good, nor is it sustainable. Real growth is about creating value in a sustainable way, alongside the right people.

Massive thanks to our speakers, our drinks sponsors @botivodrinks and @crumbsbrewing, gorgeous food from @khayo_____  and everyone who showed up to challenge the status quo. If you couldn’t make it, we’re dropping a full download of what we learned next week. Eyes peeled.
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