Instagram story viewer> @heyitsiveta> Tagged
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rotoscoping animator. illustrator.
clients: Knicks, Netflix, Amazon, Apple, NYTimes, ESPN
✉️ [email protected]
🌴Palo Alto, CA
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There’s been some incredible art that’s come from the NBA Finals. Here’s a snapshot of my favorites.

• @nikenyc film directed by Josh Safdie with @wknyc 
• Mixed media animation by @sandgrainstudios 
• Hand painted bills by @clairesalvo
• Animations by @heyitsiveta
• 70’s Knicks tape by @espn & @sportscenter 

As a Knicks fan I couldn’t include any art with the Spurs. Sorry.

NEW YORK FOREVER

#knicks #nbafinals #artdirection #creativedirection
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OG, you so tough bro
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jb put on the brakes ⚠️
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landry shamet with the bucket 🪣
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This #Knicks playoff run has been a work of art so far, and it’s been an incredible experience for @heartlentgroup to help build that creative energy off the court alongside our client @nyknicks throughout Round 1 of the @nba Playoffs.

As the team brought intensity, confidence, and creativity to the floor, we wanted the artwork surrounding the run to reflect that same spirit. As the artwork lives throughout the Knicks' social feeds, it has become a virtual gallery for fans to experience and to capture the incredible work developed throughout the playoffs, creating a living collection that documents this postseason journey in real time and will continue to evolve through each round.

The success on the court deserved artwork on the walls that matched the moment.

None of it would have been possible without the incredible artists who helped shape the campaign:

The collage craftsmanship of @rapruesign brought texture, movement, and emotion that perfectly captured playoff basketball.

The elegance and visual sophistication of @heyitsiveta elevated every piece with refined storytelling and style.

The cleverness, humor, and fashion-forward cartoon work from @luckymongdrawing added personality and energy that fans immediately connected with.

And the bold, vibrant pop-art style of @atpcdesign brought color, rhythm, and unmistakable playoff attitude to the series.

Proud of the collaborative work created together and excited to continue building this gallery throughout the playoffs.

#NBAPlayoffs #Knicks #NewYorkKnicks #HeartlentGroup #SportsDesign #CreativeDirection #NBA #ArtDirection #DigitalArt #Playoffs
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