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Videographer & Editor For @altonjrfishing
I Either Got A Big Swimbait, A Big Bass, Or A Big Camera In My Hands! 🎥🐟
Personal: @jaredlhinkle
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After 27+ years in the Army, I’m officially on retirement leave! Hello, I’m Brent hill — owner of @willie_petes_baits 

For the past several years, while building Willie Pete’s Custom Baits, I’ve always been a little cautious about what I posted and how I presented myself on social media. When you wear the uniform, you understand that what you say and do can represent more than just yourself.

Well… that chapter is closed.

It’s time to let my hair down a little — what’s left of it anyway — and show you more of who I really am and what Willie Pete’s is all about.

You’re going to see a lot more behind the scenes:

🎣 How I build, paint, tune and test Willie Pete’s baits
🐟 How I target, hunt down and catch GIANT bass
🎥 The successes, failures and everything that happens in between
🍻 Fishing trips and probably some questionable decisions with friends
👨‍👩‍👦 Family, life after the Army and this next chapter
🐶 And, of course, Hank the dog — because apparently he thinks Willie Pete’s is his company anyway.

I’m not trying to build some polished social media persona. I want to show you the real process, real fishing, real people and the journey behind the company.

To everyone who already owns a Willie Pete’s bait, has caught a fish on one, shared a post, sent me a picture, or supported this little veteran-owned business — THANK YOU. You’ve helped turn something I’ve done for decades into something bigger than I ever expected.

And if you’re just finding Willie Pete’s or you’ve been watching from the sidelines…

Give us a try.

I’ll keep building them.
I’ll keep throwing them.
And I’ll keep chasing the fish that make all of us lose sleep.

New chapter. Same mission.

🇺🇸 CATCH GIANTS. SEND PICS. 🎣 #bassfishing #art #customerappreciation #swimbait
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The answer is always no grapefruit juice…

Seriously though, I’ll finally be your nurse today!! Pinning ceremony coming up next week. I can’t describe how happy I am to have gone through this with the support of my fiancé, family, and the best nursing friends. 

Photos by @hinkle.fishing
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