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Jake Houglum

@hougified

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video guy
Jupiter, FL

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We have a policy at Imago, and it’s a simple one. We love what we do, and the people we do it with are a big part of why.

Imago.
We build, by design.

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Before Imago broke ground, it was a vision Joel and Lara shared and carried with them for years.

Imago today is a result of planning, patience, hard work, and believing in what they were building long before anyone else could see it.

Imago. We build, by design.

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Building homes, and life, by design.

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Everyone loves to see the final result. But we think the process is even more exciting: choosing materials, the problems solved on site, the hundreds of small decisions that never make it into the final photos - rarely seen, but just as important.

Imago. We build, by design

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In South Florida, good design usually comes with a number that rules young families out. Sol is proof it doesn’t have to.

A home for a young family with a baby on the way, built where the house they started in once stood. We named it for the sun, for the way the light moves through it, soft in the morning and full by afternoon.

Imago.
We build, by design.

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A day in the life of Imago.

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If you know us, you already know how this goes. If you don’t, welcome to Imago.

Imago. We Build, by Design.

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At Imago, it’s one team, one drawing, one build.

Imago. We Build, By Design.

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This is Alma, in progress.

Palm Beach Gardens, Florida Designed. Built. Developed by Imago.

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Joel Hutchines on the details no one sees, and why he built a company around caring about them.

Imago.
We Build, by Design.

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This is the part we care about most when designing and building homes. Creating something that truly belongs in South Florida, while exploring what a home here can become.

We build, by design.
liveimago.com

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BTS - August 2026

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