Instagram story viewer> @huemxn_> Tagged

Huemxn.

@huemxn_

1.1K

followers

424

following

Community-led PR, event production & creative production. Building brands through culture, connection and meaningful experiences.

POSTS STORIES REELS TAGGED

Reebok Classics, a story that keeps moving.

Some pieces of culture never really leave us. They move through generations, find new meaning in different spaces and become part of how we express who we are. Reebok Classics has always existed at that intersection of sport, style and self-expression, familiar silhouettes carrying stories that continue to evolve.

This past Saturday in Sandton, heritage met a new perspective as @reeboksouthafrica and @sportscene_sa brought together the influences, individuals and personal styles shaping the conversation today.

A reminder that the classics aren’t just about where we’ve been, but how we continue to wear, reinterpret and make them our own.

#ReebokClassics #Sportscene #StreetwearCulture #WithThePeople

200

10

CLASSIC NEVER GOES OUT OF STYLE. 👟

We joined Reebok and Sportscene for the Garment & Gold Classic activation at Sandton City, celebrating the silhouettes, the culture and the people who continue to make classics timeless. Good energy, fresh looks and a reminder that some things never need reinventing.

🔗 Read more at kwalityandklarity.com

3

1

We spent the weekend with @sportscene_sa x @reeboksouthafrica! ✨️

📸: @whoismokay

3

12

Just in👟🔥 the @reeboksouthafrica Garment & Gold classic drops with @sportscene_sa

3

8

Outside with my @reeboksouthafrica x @sportscene_sa family, thank you so much for the wonderful invitation ❤️🏆✨

Videography by: @cheddar_nunez

Photography by: @jimm.andtonic

#reeboksouthafrica #reebok #sportscene_sa #style #culture

355

17

ON THE SITE: SPORTSCENE CAPE GATE 💭

Sportscene has officially touched down at Cape Gate. We were on the ground for the opening, capturing the energy, the fits and the people making the moment.

From fresh kicks to standout streetwear, the new space brought the Sportscene community together for a first look at what’s in store.

📹: @kea.selemane

🔗 Read more at kwalityandklarity.com

3

0

A denim classic is making its return! The G-STAR ARC, originally launched in 2007, is back for 2026 with bolder proportions and updated fabrications.

Known for its distinctive O-shaped silhouette, twisted inseams and outseams create a sculptural curve from the waist all the way to the hem. 🌀👖

Not your average pair of jeans. The @gstarraw_za ARC is engineered to stand out. 💯

@huemxn_

3

0

It’s been a while, the iQHAWE Dossier is back, and she has a few things to say.

It’s a good time to love denim, with collaborations like G-STAR RAW x Wu-Tang Clan reminding us of fashion’s relationship with identity, rebellion and culture. Meanwhile, ASICS’ GEL-CUMULUS 16 campaign shows how heritage can be reimagined for a new generation without losing its history.

With Spring/Summer 2027 taking shape, there’s plenty to unpack across fashion, collaboration and cultural storytelling. The Dossier is here for all of it.

Read full article on our website🔗

3

0

Cape Town came out to celebrate the reopening of the reimagined sportscene Cape Gate and the only way to do it was with good vibes, good music and plenty of heat! 🔥🎶

From live DJ sets and fresh drops to customisation stations, exclusive experiences and giveaways, the Social Club energy was fully alive! 💯

Cape Gate is officially back and looking fresher than ever! 🧢

@huemxn_ and @sportscene_sa

3

0

After months of waiting, Sportscene at CapeGate Shopping Centre officially reopened this weekend to bring new drops, opening specials and live activations.

The reopening marks the return of the store to the centre with a fresh line-up of brands, customisation experiences and special offers for shoppers.

Joburg-based artist Max Customz is in town to host the Redbat Customization Station, located outside the store. It’s a FREE service exclusively for Sportscene shoppers, who can select from a range of funky designs and have them applied to their denim or T-shirts while they wait. This service runs until Sunday, 27 September only.

Inside the store, the folks from The Lab, New Balance and Adidas are running special stands that are also worth checking out.

#WhatsOninCapeTown #Sportscene #CapeGate #MaxCustomz @sportscene_sa @capegatecentre @max_customz

633

15

6 year journey from a cellphone to this. @sportscene_sa #studio all this is possible with Jah! Big S/O to everyone who help and played a part. Thank you @espiquet @hakim3stacks @love.olerato @sister_party @yaone_refentse @topgogg 🙏🏾 to the guest and brands. Thank you. New episode out now.

71

2

@gstarraw_za teams up with @tombogo for THE DENIM 004, reimagining denim through structure, utility and expressive hardware.

Inspired by harness systems and technical design, the limited-edition jean features paneled construction, strap-and-buckle detailing, concealed pockets and industrial metal hardware.

Available worldwide from September 2026.

3

0