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Mike

@hukesnow

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My Adventure Journal

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Step by step, winter is closing in on the West. We’ll be up top, ready to drop, before you know it… are you ready for it?

#UnitedBySnow
#Skiing
#Snowboarding
#Splitboarding

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That first snow feeling! Skiers and snowboarders, you know what we’re talking about.

Bushnell A-Series is finding its way into packs of recreational backcountry skiers and snowboarders, avalanche forecasters, and backcountry ski guides who know that having a dependable optic in the mountains is worth its weight in gold.

Scoping lines from afar. Taking a closer look at potential avalanche hazards, exposure, and cliff bands. Making more informed decisions before committing to a line. When the terrain gets serious, having a clear view matters.

Moving light and fast? The A1 bino and A3 monocular deliver dependable optics without weighing you down.

Speaking of snow, Salt Lake City, we’ll see you at the @cardiffsnowcraft Annual Winter Kickoff Party tomorrow night. We’ll have Bushnell optics on display and be throwing in some gear for the event raffle.

Let it Snow!

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@Hukesnow and his daughters Emme & Elle are heading back to Chile next month to chase big lines and get into some couloirs. 🇨🇱🏔️

They’ve been putting in work all summer, trading snow for surf and keeping their legs, balance, and instincts sharp for the season ahead.

Different seasons, different disciplines, same goal: stay ready.

How are you staying ready for winter? 👇

#UnitedBySnow
#Splitboarding

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10 year anniversary for @cardiffsnowcraft ‼️

I am super stoked to announce I’m riding for this great company filled with amazing people. I’ve fallen in love with Cardiff over the past 2 years and super excited to see what this year holds🤙

Cardiff has put an unreal amount of time and effort into making the best gear possible, and might I say they’ve done an outstanding job. Everyone I talk to loves the stuff, and most importantly always have something good to say about @jmosends .

Thank you @sam.bawden for founding such a cool company and I can’t wait to see what the next 10 years hold for us.

#cardiffsnowcraft #skiing #snowboarding #cardiff10yearanniversary #utah

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Folks want to know: what does our sales guru and all-around shredder @Jmosends get into when the snow melts...? Turns out, he doesn’t really have an off switch!

“People always ask me what I do when the snow melts. Honestly, I don’t really have an off-season—I just swap the board for a bike. Mountain biking has become my biggest obsession in the summer. It’s the closest feeling I’ve found to snowboarding. You’re reading terrain, linking turns, looking for little side hits, and flowing through the trail the same way you would down a powder run. It’s less about racing and more about creativity and finding your own style. That crossover is huge. Riding bikes keeps my legs strong, keeps my reactions sharp, and honestly keeps that stoke alive until the first storm rolls in. Every summer ride is just another excuse to be outside, explore new places, and hang with good people.

That’s what snowboarding has always been about for me too. What’s unique about my role is I get to live both sides of Cardiff. I’m an athlete chasing turns and making content, but I’m also the Sales and Community Manager. I’m the guy answering shop questions, setting up demos, planning events, and talking with riders every single day. I don’t see those as separate jobs—they’re the same thing. My goal is to connect people with experiences that get them as fired up about snowboarding as I am. I moved west because I was chasing this lifestyle, and somewhere along the way I realized I had found exactly what I was looking for.

Now I get to help other people find that same feeling—whether it’s someone buying their first Cardiff, showing up to a demo day, or joining us on a trip to Chile. That’s what keeps me motivated.

At the end of the day, it’s never just about selling a snowboard. It’s about building a community around getting outside, pushing yourself, and sharing those days with good people.” - Justin Morgan

#UnitedBySnow
#StandInHighPlaces

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Ten years ago, one question changed everything. 💭

What if a splitboard could ride without compromise?

That question sparked a decade of innovation, countless prototypes, and the creation of Cardiff Snowcraft.

As we celebrate our 10-year anniversary, we’re looking back at where it all began—and the people, mountains, and relentless pursuit that brought us here.

Read the full story at Cardiffsnow.com.

#CardiffDecade
#UnitedBySnow
#StandInHighPlaces

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Springtime splitboarding in the High Sierras with the Meru’s 🤟 Emme, Elle, and dad @hukesnow.

The month of May can be the best time of the year to get after some high country shredding. The snowpack stabilizes, the weather is pleasant, and the days grow longer.

Get it while you can! 😎

#UnitedBySnow
#Splitboarding

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MOVEMENT OF THE PEOPLE 💜

Do you believe in unity or division?
We believe that when enjoying any mountain it doesn’t matter if you have one board or two skis…. We are all here for the same reason!💯🤙👊🏼❤️

Thank you to @altaskiarea for helping us teach the old and the young that the mountain unites us all💪 and UNITY is inevitable in time.

Be the change you want to see. One day we will be able to ride this amazing mountain, together as one tribe united by snow.

This goes out to all those people that know deep down in their heart that’s excluding riders from enjoying the mountain is not the way.

Much love to the community that respects each other and can let go of the silly wall that divides. Thank you to @cardiffsnowcraft and all you #cardiffcrew compadres that have an open heart 💜. #unitedbysnow

LOVE to know your thoughts. It’s not about hate, it’s about acceptance👁️

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The future of splitboarding looks bright. At just 13 years old, Emme Meru is already strong, fast and putting the boys to shame. Thanks @hukesnow for raising the next generation on the skintrack. 🙌

#sparkrandd #splitboarding #earnyourturns #snowboarding #girlswhoshred

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We take the Meru Meltdown to the dance floor at the #brightonmeltdown

@brightonresort has kept the season going and we are taking advantage! Love the set up @brighton_diggers

#snowboarding
#girlswhorip #girlswhoshred #ladyshred

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The Merus' Meltdown @brightonresort. The season is coming to a close but we are still hanging on

#snowboarding #snowboardingfun #brightonmeltdown #girlswhorip #girlswhoshred

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@hukesnow journeyed far from his home in Utah and got into a steep lengthy chute with his daughters down a smooth untracked panel in the Morocco backcountry over the weekend❄️🏂🇲🇦🌎 Africa powder🤙 Their biggest snow year in 30 years… 📹- @hukesnow @cardiffsnowcraft #powder #backcountry #splitboard #africa #powderchasers

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