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Hummey — Brand of the Day on Braaands™, designed by Husain Studio.

Scored 9.3/10 on Design & Craft, Strategy, Originality and Brand Story. Voted by designers, not picked by an editor.

Full identity: braaands.co/nominees/hummey-47fd
Designers submit your own work on braaands.co

#BrandOfTheDay #Braaands
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Caption

Coffee was never about chasing caffeine. It was always about the ritual, the pause, and the moments in between.

NOCAFF exists for people who love the taste, comfort, and culture of coffee without needing the rush that comes with it. Built around a bold visual identity and a distinctive packaging system, every detail is designed to make decaf feel confident, modern, and impossible to overlook.

Because choosing less caffeine shouldn’t mean settling for less character.

Brain By: @husain.studio 

#branding #brandidentity #brandsystem #visualidentity #brandingdesign
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Oaten – Brand of the Day
Oaten is a modern oat porridge brand created to simplify everyday breakfasts while maintaining a strong visual identity. The goal of this project was to design a packaging system that feels clean, approachable, and retail-ready, while clearly communicating nutrition and flavor at first glance. The brand focuses on honest ingredients, warm mornings, and a balanced lifestyle, avoiding overly complex or cluttered design approaches.

The packaging is built around a consistent layout system that ensures clarity across all variants. A bold logo, centered hierarchy, and structured information flow make the product easy to read on shelf. Each flavor is distinguished through a strong color palette—Berry Blend uses vibrant pink tones for freshness, Cocoa Crunch uses deep brown for indulgence, and Honey Crunch uses warm golden hues to represent comfort and natural sweetness. This creates a visually balanced lineup that stands out while maintaining brand consistency.

Food imagery plays a key role in the design. Each pack features a top-view bowl of oat porridge with real ingredients, enhancing appetite appeal and reinforcing authenticity. The use of simple typography and minimal yet effective claims such as “No Added Sugar” and “High in Fiber” ensures the packaging remains informative without feeling overwhelming.

Overall, Oaten is designed as a modern FMCG brand that blends functionality with visual appeal. The result is a cohesive packaging system that feels fresh, contemporary, and ready for real retail environments.

Created by @husain.studio

Selected Brand Kits are now available to buy on Braaands™

Awarded by & featured on Braaands™
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