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Back in April, Rob flew to Portugal and briefed 40+ global agency leaders on what innovation looks like in practice. (Spoiler alert, it’s about f*cking around and finding out.)

“Innovation is a culture where leaders give permission to fail before anyone has to ask, teams build ugly before they build beautiful, and AI being either the most distracting or most powerful tool you wield.” - Rob

At the Agency of the Future panel, Alan moderated a conversation about AI in the industry that was, for once, more exciting than existentially threatening.

Between Rob’s talk and Alan’s panel, DNA&STONE showed up to the ICOM Network World Meeting as more than attendees, but your favorite keynote speaker’s favorite keynote speakers.

#advertising #innovation #radicalempathy #fafo

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There’s still more magic to discover in Advantage’s magical world ✨
Please welcome the newest charming characters in our latest film for our dear client, Halwani Bros. ❤️
Advantage Team:
Hazem Hussien - Tamer El Ezabi
Mahmoud Hosni (Houka) - May Rizkallah - Kareem Karkour Ahmed Ibrahim (EL-Anakonda) - Ibrahim Saif (El-Hemalaya) - Zeina Mitkees
ASAP Team:
Amin El Masri - Sameh Hosny - Shorouk Mokhtar - Amir Tosson
Special Thanks to: George Azmy - The Grarage Sound Studio (Hosny Ali) - Story Film Studio - Ahmed Hafez - Yasmin Younes Production Design: Amr Saleh
DOP: Tony Miler
And directed By The Maestro:
Omar Hilal

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Sometimes the most inspiring people at conferences are not the ones talking about disruption. They are the ones quietly disrupting reality itself.

Last week, I had the privilege of discovering and meeting @streetartfrankey in Porto, Portugal, thanks to @icomagencies. Just pure creativity, visual intelligence, humor, optimism, determination, and an extraordinary ability to challenge the way we look at the world around us.

What makes his work so powerful is that it doesn’t scream for attention. It whispers. It hides in plain sight. It transforms ordinary urban spaces in his home city, Amsterdam, into moments of surprise, joy, and imagination.

‘Go Challenge the Standard’ feels less like a slogan and more like a perfect definition of his mindset.

A real privilege to meet you, @streetartfrankey. You reminded all of us that creativity is not a department. It’s a way of seeing.

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We joined the ICOM global network of independent agencies because as the brands we work with continue to have more and more international reach, the more connected we need to be with resources all over the world.

The energy and learning from this year’s conference in Porto delivered. There is nothing quite like getting people representing more than 50 countries together to share ideas, perspectives and inspiration. So much brain power in one place, all in one amazing city.

Big thanks to Wise Pirates for being such wonderful hosts and making the experience so memorable. 🇵🇹

@icomagencies @wisepiratesagency

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La semana pasada estuvimos en el @icomagencies World Annual Meeting 2026, realizado en Porto del 12 al 14 de mayo.

Fueron días intensos de intercambio, inspiración y conversaciones valiosas con agencias independientes de distintos mercados, culturas y miradas. Un encuentro que volvió a recordarnos el valor de ser parte de una red global como ICOM, un espacio donde la colaboración, la creatividad y el conocimiento compartido potencian el trabajo de cada agencia.

Para @agenciaquiroga, formar parte de @icomagencies significa integrar una comunidad internacional de agencias independientes que comparten una misma ambición y una misma forma de entender la comunicación, construyendo marcas más relevantes, generando impacto real en los negocios y trabajando desde la cercanía, la agilidad y la libertad creativa que nos caracteriza.

En un contexto donde los desafíos de la comunicación son cada vez más complejos, estos encuentros nos permiten ampliar perspectivas, fortalecer vínculos y seguir impulsando nuevas oportunidades de colaboración regional y global.

Gracias a @wisepiratesagency por la hospitalidad y a todo el equipo de @icomagencies por hacer posible una nueva edición de este encuentro.
Nos volvimos con muchas ideas, nuevos aprendizajes y la convicción de que, cuando las agencias independientes trabajan conectadas, el alcance de lo que podemos construir se multiplica.

¡Nos vemos el año próximo en Manila!

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35 yıldır aynı heyecan.

ETS’nin 35. yılı için hazırladığımız ikinci filmimiz yayında. 🎬

@etstur Nice yıllara.

@icomagencies

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Tam 35 yıldır,
ETS ile biz,
Mutlu bir aileyiz.

@etstur’un 35. yaşı için çektiğimiz yeni filmimiz yayında 📹🎂

@icomagencies

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@wwf_turkiye için hazırladığımız “Ne Kutlama Ama...” kampanyamızla @gigiawards 2025’te Strateji Kategorisi Ezber Bozan Markalar Ödülü’ne layık görüldük.

Kampanyamız, yılbaşı gibi özel bir dönemde alışılagelmiş kutlama mesajları yerine, ekolojik krizi ve doğanın karşı karşıya olduğu tehlikeleri öne çıkardı.

Tüketim alışkanlıklarının doğa üzerindeki etkisini göstererek, insanları düşündürmeyi hatta harekete geçirmeyi amaçladık.

Bu ödül, önemli mesajımızı daha geniş kitlelere ulaştırdığı için ayrıca çok kıymetli.💛

@icomagencies

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@wwf_turkiye için hazırladığımız “Ne Kutlama Ama...” kampanyamızla @gigiawards 2025’te Strateji Kategorisi Ezber Bozan Markalar Ödülü’ne layık görüldük.

Kampanyamız, yılbaşı gibi özel bir dönemde alışılagelmiş kutlama mesajları yerine, ekolojik krizi ve doğanın karşı karşıya olduğu tehlikeleri öne çıkardı.

Tüketim alışkanlıklarının doğa üzerindeki etkisini göstererek, insanları düşündürmeyi hatta harekete geçirmeyi amaçladık.

Bu ödül, önemli mesajımızı daha geniş kitlelere ulaştırdığı için ayrıca çok kıymetli.💛

@icomagencies

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@wwf_turkiye için hazırladığımız “Ne Kutlama Ama...” kampanyamızla @gigiawards 2025’te Strateji Kategorisi Ezber Bozan Markalar Ödülü’ne layık görüldük.

Kampanyamız, yılbaşı gibi özel bir dönemde alışılagelmiş kutlama mesajları yerine, ekolojik krizi ve doğanın karşı karşıya olduğu tehlikeleri öne çıkardı.

Tüketim alışkanlıklarının doğa üzerindeki etkisini göstererek, insanları düşündürmeyi hatta harekete geçirmeyi amaçladık.

Bu ödül, önemli mesajımızı daha geniş kitlelere ulaştırdığı için ayrıca çok kıymetli.

@icomagencies

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Here’s one of a few ad creatives we produced for Assets School’s current enrollment campaign 🎬✍️🎥

We wanted to create something that intentionally stood apart from the usual school commercials, so we focused on the idea that the journey for their students’ challenges often begins at home, far away from the classroom. This was our first time directing a spot with a real parent and her son with dyslexia. We weren’t sure what to expect, but were so glad this concept came to life. Feels like a snapshot of the emotional path so many other parents and their children walk when navigating life with learning differences. Easily one of our favorite projects this year.

#AlchemystStudios #DigitalMarketing #VideoProduction #HawaiiSchools #BrandStorytelling #VisualStorytelling #AssetsSchool #OLISC

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