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Ido Kislev • Graphic Designer(@ido.kislev)'s profile avatar HD Profile

Ido Kislev • Graphic Designer

@ido.kislev

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⁨ פעם החדשות היו כחולות. איך הפך האדום לצבע שמזוהה איתן בכל העולם? עידו כסלו כותב על ההיסטוריה של צבע החדשות, מ־סי־אן־אן ועד מהדורות החדשות בישראל. הכתבה החדשה באות־אות־אות, לינק בפרופיל ‪@ido.kislev‬⁩
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Window Dressing • New Logo and Identity for @atmosrewards by @interbrand — 🧑‍💼 ABOUT THE CLIENT Established in 2025 as a result of @alaskaair’s acquisition of @hawaiianairlines last year, Atmos Rewards is the new shared loyalty program of Alaska Airlines and Hawaiian Airlines that replaces Alaska Mileage Plan and HawaiianMiles. It has been rolled out for Alaska’s costumers, with Hawaiin joining later this year and will give travelers access to a growing network of 1,000+ destinations and 30+ airline partners worldwide, including the oneworld® Alliance. • 🧑‍💻 BRAND NEW’S REACTION by Ido Kislev The potential is there, no question about it. Interbrand created a unique concept with this dream window, and they really won me over with the color combination of the two airlines. The typography is solid, the colors are nice, and everything is where it should be but the goal is to take us on an adventure some of this feels like it never left the gate. The end result is an identity that definitely succeeds at representing a loyalty program not sure how much it stands apart from such a crowded and competitive market. — #reviewed #branding #identity #2025 #brandnewbyucllc #beforeandafter #travel #airline #gradient #halo
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Do Androids Dream to Ship? • New Logo and Identity for Coder by @thetogetheragency — 🧑‍💼 ABOUT THE CLIENT Established in 2017, Coder is an open-source and self-hosted cloud development environment. Think of it as a cloud version of a computer for coding, equipped with all the tools you need to code, like Microsoft’s Visual Studio, Azure and AWS integrations, and AI models such as Antropic’s Claude and OpenAI’s ChatGPT. • 🦸 FROM TOGETHER “We built a strategic story shaped around a central brand idea: open to build. It captured where the industry is heading and Coder’s role in driving that shift, from today’s secure cloud development environments to a future where developers and AI agents work side by side. The narrative gave the team a clearer way to talk about value, momentum, and change. It reframed software development as more open, collaborative, and accessible, without compromising on control.” • 🧑‍💻 BRAND NEW’S REACTION by Ido Kislev In the field in which it exists, it stands out. To the customers, it feels right and even quite playful. So yes, it seems like we’ve seen it before on Brand New, but actually never in this field, never like that. It couldn’t be anything else but Coder. It’s the right look for them, and like with code, it’s all in the details that make it work. Blink and you’ll miss it. — #reviewed #branding #identity #2025 #brandnewbyucllc #beforeandafter #development #app #code
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Say Halo to my Little Friend • New Logo and Packaging for @innocent by @derekanderic — 🧑‍💼 ABOUT THE CLIENT Established in 1998, innocent drinks is a British company that produces “premium” juice and smoothies sold in supermarkets, coffee shops, and food chains across Western and Northern Europe. Founded by three Cambridge University graduates, the company grew steadily, even earning a 5-year trial run by McDonald’s of using Innocent smoothies as part of their Happy Meals before selling a small stake to The Coca-Cola Company, which now owns 90%. • 🦸 FROM ALEX STEWART, CREATIVE PARTNER AT DEREK&ERIC “We wanted to give the dude the role he’s always deserved — as the true beacon of the brand. From there, we built a system that’s both simple and distinctive.” • 🧑‍💻 BRAND NEW’S REACTION by Ido Kislev Maybe this brand was a mini disruptor when it first emerged to the scene in 1999, but innocent is not like that now, and has no intention to be. Part of me wants it to have a little more spark, just because I see so much potential in it, but the strategists clearly don’t think it should have it and I trust them. It seems like, for many people, innocent is the friendly face in the healthy drinks sectors at the supermarket and stores. And with such a cute face and a new clearer layout, it seems like innocent is here to stay this way. I only hope they’ll stick to it across all products and applications going forward. The dude deserves it. — #reviewed #branding #identity #2025 #brandnewbyucllc #beforeandafter #consumerproducts #colorful #drink #evolution #icon #lowercase #packaging #UK
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Joyas minimal 🌎 Ciudadanos del mundo 💧 Encuentra esta pieza y otras en nuestra web!🌪
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תודה לסטודיו @out_of_the_box_studio על הלוגו. אם אתם מחפשים לוגו טוב במחיר טוב ממליצים עליהם.
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