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International Fitness Summit

@ifs_events

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IFS - Out of office hun ✈️
Returning in 2026 with a brand new exciting format! ☀️ 🎉
See you soon! ❤️

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Two years ago today, I met my husband 🥰

After 4 months of solo travel through Europe, I took a massive leap of faith and went to a fitness conference @ifs_events by myself.

Forever grateful to @bdccarpenter & @soheefit for being beautiful models for what was possible and, without even knowing it, inspiring me to put myself in that room 🙏

Btw- I don’t think the lesson is that you need to go to Ibiza to meet your person 😂

I think it’s that you never know what’s waiting on the other side of clarity and having the courage to put yourself out there.

Get clear on what you want and who you want to be.
Don’t settle for less than you deserve.
Put yourself in the rooms where it’s possible.
Trust what you seek is also seeking you.
Take the leap.
And go after it.

Why not YOU?

Happy two years to the day we met, Cariad. 🥹❤️

#meetcute #marriageisawesome #whenyouknowyouknow #relationshipadviceforwomen #neversettleforlessthanyoudeserve

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Three years ago this weekend, we were at IFS in Brighton.

Such an inspirational weekend, meeting some great people, as well as some of the industry leaders that we look up to.

I can undoubtedly say that this weekend changed the way I look at the industry, my business, and the way I coach, along with who I look up to and aspire to be like.

What a great weekend it was!

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Thank you to @sarah_morelli_spin for an exceptional PROS2026 event. @athleticumfit @ifs_events

It was a privilege to be part of the Studio Summit panel alongside Alina, Cat and Sarah, with Steve Powell hosting an inspiring and forward thinking conversation for the industry around women’s health.

It’s always an honour to be invited to teach and present as a master Power Plate trainer for Powerplate.

With over 21 years as a studio owner, I’ve continually evolved my own offering while also supporting wellness businesses through consultancy, with a strong focus on user experience and creating solutions that truly meet client needs and helping to deliver meaningful events.

I love working with hospitality gyms and wellness centres helping them define and elevate their offering, evolving their business today for a more sustainable and successful next phase.

The energy in the room at Blackpool and the response to the experience we delivered, was a clear reflection of where the industry is heading.

The lymphatic, Strength and bone heath session. THIS IS HOW YOU ACCOMPLISH LONGEVITY

47 in a room meant for 12.
Oversubscribed by nearly 300%.

A clear signal this is what people are looking for.

Red light. Power Plate. Lymphatics.

Feel lighter.
Move differently.

This isn’t just a program it’s a space to define your niche and elevate your offering.

Because this is where the demand is going.

Grateful to contribute, and excited for what’s to come.

@powell10steve Powell
@murrayiain_7
Kate Hookway
Kate Cracknell
Sarah Morelli
Alina Cooper
Andy Driscoll
David Howatson
@catbookerfitness
@athleticumfit Fitness
Performance Health Systems

#PROS2026 #PowerPlate #fitnessinnovation wellnessleadershi

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WOW … What a fantastic weekend at IFS in Blackpool ❤️ Presenting my STICK concert for the very first time ✅ Loved it … Big shout out to @stevewatsonifs @chrysalispromotions for their hard work, organisation and huge enthusiasm.. THE BEST 💪🙏#debbiscarfefitness #ifs #Ifs#onlineworkouts #fitnessholidays

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Races are easy to list. Aims are harder to define.
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Some know what they do.
Some know how they do it.
Very few know why they do it.
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If you do not know why you are doing something
the what becomes noise and the how turns into guesswork.

Your aims deserves more than guesswork.
They demand clarity.
Clear vision.
Clear priorities.
And a team that can plan and execute without emotion.
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Every race has a role.
Every session has a purpose.
Nothing is left to chance.
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This is not about doing more.
It is about doing what matters
and having the right people around you to make it happen.
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What.
How.
WHY!
That is how you turn ambition into execution.

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The coaching industry is packed with untrained sales people, fake experts and loud confidence covering empty knowledge
And athletes are the ones who suffer
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Broken promises
No long term results
Chaotic planning
Zero understanding of the human body
Avoidable injuries that stall progress for months
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Most coaches are not coaches.
Most coaches cannot explain a single choice they make
Most coaches have never studied the thing they claim to teach
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Stop letting unqualified people shape your performance
Stop handing your potential to someone who is bluffing
Stop accepting coaching that has no science, no structure and no reasoning behind it
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Step away from the industry of guesswork and step into something real. That’s how you will find out your true potential.

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One year ago today, I met my husband ❤️

We met at a fitness conference @ifs_events.

One that I almost didn’t go to because of the financial investment and because I didn’t know anyone else who was going.

But I felt the fear and did it anyway.

And on the last day, (3hr after this video)…

I walked up and introduced myself to this random guy who has since changed my life forever!

Now hear me when I say…

I am not happy and complete because of my relationship

But @b3_coaching sure as hell enhances the joy, love, and possibility I was already feeling.

He makes everything in my life that much better 🥰

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Why not you?

Maybe it’s not a relationship, but

So often we find ourselves…

Waiting to feel worthy
Waiting to feel enough
Waiting to feel ready

We think that once we have the body, the relationship, the money… THEN-

Then we’ll feel happy/ confident/ loved/ successful.

But it doesn’t work like that.

You’ve got to be able to know and believe that

You are already worthy,
You are already enough,
You are already capable of doing and achieving anything you want in this life.

Stop holding yourself back.
Stop making excuses.

Stop defending your limitations.
Start defending your possibilities.

Feel the fear and do it anyway!

As Alex Hormozi says-

“ASK THE GIRL (or guy 😉).
SHOOT THE SHOT.
LAUNCH THE BUSINESS.
RUN THE AD.
QUIT THE JOB.
TAKE THE RISK.

WHEN YOU’RE 85 YEARS OLD AND ON YOUR DEATHBED,
YOU’RE NOT GONNA WISH YOU HAD
FEWER CRAZY STORIES.”

#whenyouknowyouknow
#lawofattractiontips #whynotnow #leapoffaith #shootyourshot

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OTHER AWARDS VOTED FOR BY THE GREAT BRITISH PUBLIC..

SPORTS COACH - JACOB LAWTON

NUTRITIONIST- SARAH GRIFFITHS

FITNESS EVENT - INTERNATIONAL FITNESS SHOWCASE

#BritishFitnessAwards #TheBFAs #BFA25

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If I’m guna coach you, you should probably know who I am ❤️

So yes you’ll get a nutrition & training plan but more importantly you’ll get every bit of knowledge I have to give - from experience of toxic dieting, to understanding how to properly respect & fuel your body - to get the goal you want 🫡

I appreciate we are BUSY people, with lives so coaching shouldn’t PAUSE your real life just to lose fat - it should ENHANCE your life so you can keep the results 🤝

I’m not going to shout at you for having a drink, but I will teach you how to balance your social life & help you drop 4kg in 6 weeks.

We start the 15TH THRIVE CHALLENGE on Monday with less than 10 spaces remaining

DM CHANGE to join 💙

@thrive.onlinecoaching

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Work on your dream life and find the body that allows you to thrive there

If you live a life full of things you love, people you love, connection, purpose, passion, meaning, fun, movement, nourishment, rest

Andddd you focus on looking after your body so that you are able to do all of those things that you love, with the people you love, you’ll have your dream body nailed

I know so many of you think your dream body looks a certain way, and of course you can have body composition goals too

But your dream body is one that allows you to live your best, full, complete, messy, complex & meaningful life

We support our clients to live their best life, knowing it ain’t all sunshine & rainbows and that their incredible body allows them to navigate the tough days, grief, pain and trauma too

If we only focus on our dream body looking a certain way, it can be super hard to live a full, meaningful life, because prioritising aesthetics over & above all else, probs isn’t that healthy

Your dream body is one that allows you to navigate the highs & lows of life

And show up as your best for yourself and those around you too

Let me know the life that your dream body allows you to live, in the comments below ⬇️

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You have to think bigger and why not 🌎

Here is a snippet of a talk I did at @ifs_events educating trainers on how to build a bigger personal training business 🙌🏼

But the message here spreads further than just personal trainers

The things you want to achieve can be done!

Your fitness goals
Your work goals
Whatever it is you want!

But if you don’t think bigger and give yourself permission to have the things you want… it just won’t happen!

It’s only when you think bigger and see where you want to go, that you’ll start doing the things you need to in order to achieve them 🙌🏼

#leanwithluke

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