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@osetheelabel
@tanddfoundation
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💛: @osetheelabel
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the curly girls are UP! 

we’re live on sephora.com and it feels surreal. the glory is His. 🖤

behind the scenes is a small but mighty team that has given everything we have to become the first extensions brand to hit the retailer in 20 years, and the first ever braiding hair product in history. 

this is a much bigger story than just us, one that’s about putting the science and the joy back into haircare for this community. thank you to everyone who has poured into me, the team, and the vision. you’ve clapped for us and lifted us where needed. now we need you to do one more thing… spend dat!!! 💳

see you in stores from the 14th aug 💋

📸 @chasehanssen 

#rukaphora #synthshift #curlygirlsclub
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club Ruka was the best welcome to New York and we’re so grateful for the small team that made this possible 🖤

you know the vibes were immaculate even when the bar staff had to join in the moment!

it all wouldn’t have been possible without our incredible partners.

photos: @chasehanssen 
dj: @yannick.jones @soundsofreality 
host: @callmetight 
events / pr partner: @thirstytheagency 

we’re live online at Sephora and will be launching in select stores 14/08/26🖤
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kaftans available to order via the link in our bio.
for iro & buba orders please send us a DM💗💛
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a little bit about us🌶️🖤

the chill-i kaftan in black will be available to shop via our website today at 7pm! 

as always, very limited pieces per batch🕷️
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back to up