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alex

@imalexla

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strategist, researcher, etc
concierge @betweenspace.co

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2:28:28 MAJOR PR 🚨🐆
(Sub 2:30 under 30 with a child)
It starts with believing in yourself. On the bus to my first Boston Marathon, the guy next to me said he ran a 2:38 to qualify. I told him, “Wow, I’ll never be able to do that.” And now, here we are.

Stay disciplined and your days look the same but your years change. Every year has gotten better across work, coaching, training, family, and faith.

What I learned this block:

1. Community. My Tuesday morning track workout brought people from all over Buffalo together. It built camaraderie, accountability, and purpose. These workouts sharpened my top-end 5K speed, which drives running economy, stride length, and VO2 performance.

2. Discipline. When the 4:30 alarm went off, I was out the door before the baby and my wife woke up, regardless of rain, shine, heat etc. Head down and grind.

3. Fueling. Every run was fueled and recovered with @victus.sport , the best gel I’ve used.

4. Patience. I cut runs short when my body asked me to. One session won’t make a marathon, but one can derail it. This was my first block with no major injury, and stacked a base phase, 8 weeks of marathon-specific work, and consistent strength.

5. Gratitude. I found real joy in the painful miles between 23 and 26, knowing how blessed I am to choose this suffering, while children in Palestine have suffered their entire lives with no choice, living in tents in the freezing cold and listening to bombs drop for years.

As always, Free Palestine.

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Toronto Waterfront Marathon ‘26 — safe to say coach Aaron was proud of the squad from defending the home turf. 23 miles fatigue + 3 miles hard was the task, and the squad delivered 🫡

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Friends of Pruzan taking the Speed Was A Goddess First Nylon Cap on training runs, races and strolls.

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Sweet moments from this weekend celebrating 2 years of our salon series Between Us with @imalexla at @betweenspace.co 🌹

Captured so tenderly on film by @missvicksvaporub 💌

What makes this series so special to me is the way our guests shape the space with their openness and curiosity. I’ve felt deeply understood here, even on the days I didn’t feel like talking, just craving connection and presence.

I’m so grateful to everyone who comes through - whether it’s to strengthen a friendship, meet someone new, or reflect inward.

It’s also how Alex and Victoria became part of my inner world, which makes it all the more meaningful.

Excited to see what we get up to next.

Keep this between us 💌

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It’s been two years since we first opened the doors to between/space and began tending to the tender, blooming thing that is our salon series, between us.

To mark this second anniversary, we invite you to a book-exchange gathering in the spirit of hidden things and intimate connections—a Garden of Secrets celebration.

Join us on Friday, July 11th, 7:30pm–late for a night of books, bites, and bevvys.

For what to bring, dress code and to RSVP, at the link in our bio! Keep in mind, our Between Pages gatherings usually sell out within 24 hours.

RSVP at the link in our bio 🔗 🩷

Keep this between us ;)

___
**If you have a ticket and haven’t heard back from us within 12 hours of the event, please check your spam or send us a message.

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Where to begin? This book finds home in the heart of…

Nothing but gratitude for the space we shared with our 10 residents over the past two weeks. 🤍

What began as a hypothesis—can we heal our grief through photography?—became a shared conclusion: image-making is not just a way to preserve what is lost, but a tool to move grief—to give it shape, to hold it in new light, to transform it into something that breathes.

Our practice started months ago: shaping the concept from Victoria’s thesis, researching, sourcing materials. A week before, we stitched hand-sewn workbooks—each thread an act of intention.

On day one, we sat with grief. We traced its shape, listened to the ways it lingers. We shared sacred artifacts and stories. We co-conspired, ideated, and shared a comforting meal—a recipe passed down from my grandmother.

Residents then took the first step in their image-based projects, shooting one roll of film—an act of ceremony and intention.

On day two, we gifted back prints—their first touchpoint with what they had captured.

This session was about bearing witness—to our grief, to each other, to the quiet truths that emerge when images speak for us. Some photos framed absence, froze memories, made feelings visible. Others revealed the unexpected—a shadow cast just right, an unnoticed detail, an emotion woven into light and texture.

Not everyone’s images made it back. Some faced film mishaps, a lesson in impermanence, facing shame and letting go. Their projects became fluid—not lost, but waiting to take form again.

Because we found that the act of display—how an image is held, placed, or revealed—is just as important as how it is captured, residents used this time to develop their in-progress projects, creating mockups of how they envisioned their work and presenting them to us beautifully with their reflections.

We never could have imagined the depth of care, creativity, and vulnerability our residents poured into their projects. Now, we dream of a gallery to honor these images and the stories they hold.

Excited to share more soon. Until then,

Keep this between us 🩷

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It’s been 1 year of our (not-so-secret) salon series “Between Us” 🩷

Sharing some beautiful moments and details from our first birthday celebration on Friday.

When I told Alex a little over a year ago that I’d always wanted to use my studio for more, to fill it with new people who shared the same desire to dive deeper into themselves, share secrets etc that we needed an identity to expand with … he said “hold on one sec, I’ll make a deck.”

‘between’ continues to be an ever-evolving project, meant to be a home for all of my creative projects (past, present and future). We are experimenting and playing, sharing and learning and I am proud of what is being built slowly, imperfectly and intentionally. I’m excited to see how we materialize next.

Thank you to my friends new and old, to those who’ve inspired us, supported us and who believe in our vision to create more intentional places to gather, but specifically:

@imalexla for branding and strategy magic among other things
@missvicksvaporub for being our first regular and now bff photographer
@rose_klobucar for teaching me everything I know about hosting
@marcchami98 forever on the set up crew and music
@micecrispies for being the best studio manager

And our first year co-hosts & collaborators/conspirators:
@rue.greywal @monica.thi @kahiyewarsame @nadaelomari_ @furqanamohamed @aliceyamagishi @holly.m.chang @okidi.z

All my love,
Andreja

Keep This Between Us ;)

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we’re only halfway through the month

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You are our style inspiration 🤍

Are you interested in being a part of the KIT + ACE Creator Community? We are seeking style driven individuals who share our love of modern design and aesthetic. Apply to join through the link in bio.

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Let’s document together. 📝

Join US for an introspective and intimate evening of curation and documentation. Our medium: the scrapbook. A night for those who wish to delve into the past or document the present.

Bring your art journal, scrapbook or photo album along with a box of memories in the form of collected items, letters, images or anything you’d like to scrapbook with. We’ll guide you through an intentional scrapbooking process.

Materials from magazines to art supplies will be at your disposal to help you articulate your visions.

Dress code: Flowing fabrics, cozy knits, lots of jewelry, handmade items, pieces that are sacred to you,…category is: expression. But above all, wear what makes you feel good. Keep in mind we will be taking shoes off in the space and we will be gathering on pillows on the floor (so come with your cute socks or slippers if you don’t want to be barefoot).

….RSVP at the link in our bio. 💌

Keep this Between Us ;)

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The sunset from our Wandering Eye sketch salon with @rue.greywal 🦋

Rue guided us through a practice in the art of undoing through still-life sketching using dry materials. Each guest brought an item the held a particular painful memory or represented a belief they wished to let go.

If you’re in Toronto during the month of May and are looking for a third space to gather, visit the link in our bio for our line up of salons, coworking days and workshops.

See you soon 🩷

#torontoevents

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Time Capsule
noun
“a container storing a selection of objects chosen as being typical of the present time, buried for discovery in the future.” 
What do our possessions say about us?
What do we choose to document and how?
How can we honour the physical and tangible over digital? How can we safeguard our sacred history, memory and our truth?

In an era when preserving memories is political, personal archiving is not just a reflection or a documentation practice, but it is also an act of honour: bestowing wisdom and resilience to generations to follow.

Our spring programme invites you to visit your attic in search of neglected memories and archived thoughts in hopes of unraveling material to build a resilient archive, forward.

This spring, when we do things for ourselves, such as document our days, fill our journals with keepsakes, consider the objects that connect us to those who come before us, and those who come after.

Sign up for our spring waitlist at the link in our bio 🩷

Keep this between us ;)

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