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sweet treat for my lips ft. @indewild 
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#fyp #explore #trending #affordablemakeup #affordablemakeupproducts
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What if indē wild launched a festive Lip Milk collection? 🥛✨

I wanted to take something that feels very Indian to me and turn it into a beauty concept.

Growing up, milk didn’t always come in a carton. There was the doodh ka dabba, that iconic steel container you’d take to the milk booth, put your coin in, and get fresh milk dispensed straight into it. It’s such a specific little piece of Indian nostalgia.

And then there were the different doodhs we grew up with like Rooh Afza doodh, haldi doodh, badam doodh and kesar doodh. The kind of flavours that instantly take you back to childhood, family homes, festive mornings and wedding functions where badam and kesar milk would be served.

So I thought what if indē wild turned that nostalgia into Lip Milk?

🌹 Rooh Afza Doodh: sheer rosy pink
🌼 Haldi Doodh: yellow in the bottle, clear on the lips
🤎 Badam Doodh: soft nude
🧡 Kesar Doodh: sheer coral

And because I wanted the packaging to feel instantly recognisable, I reimagined the Indian milk can as a tiny beauty product small enough to hang from your bag as a charm.

Basically: the doodh ka dabba we grew up with, but make it beauty.

This as a hypothetical festive limited-edition launch for indē wild, especially for the Diwali + wedding season. It’s nostalgic, playful, collectible and rooted in something that feels unmistakably Indian.

This entire concept is an original idea by @marketermalaica. Please do not replicate, reproduce or use this concept without permission.

Now tell me: Rooh Afza, Haldi, Badam or Kesar? 👀
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