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@indera_llc

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Transform your store with IndERA’s community, ad management, retail pro coaching calls, listings management & tools
👇 Join the movement that gets you

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Once you see retail this way, you can’t unsee it.

And trust me, I notice it everywhere. 😉

Retail is an art form.

But unlike most art, we don’t just stand back and look at it.

We walk into it. We experience it. We wander through it. We touch it. We feel it. And sometimes, we remember it long after we leave.

I have a few thoughts about why.

Swipe through all 8 and tell me: Do you think retail is art?

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Do you know about our FOUND Tote Club?

Whenever you bring your Found Tote in to shop you get $1 off your purchase! Our little way of saying thanks for shopping local and supporting Found.

#Kerrytown #AnnArbor #puremichigan #madeinmichigan

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Shopping at Found has its rewards.

Join our free loyalty program and earn 1 point for every $1 you spend.

150 points = $5 off
300 points = $10 off
$10 in 'Found Money' during your birthday month.

2–3 emails a month with Found news, sales, events, and other things we think you won't want to miss. And yes, we occasionally send coupons in the actual mail! Because some things are better the old-fashioned way.

We don't call or text our loyalty members, and we never show up uninvited. Promise.

A few things to know:
There's no cost to join.
Points expire after two years.
Birthday 'Found Money' is a $10 discount and cannot be combined with other discounts.
Other offers and coupons may have their own terms and expiration dates.
No punch card! Just give us your name and we track it all for you.

Ask us at checkout to join the Found Loyalty Program.

#FOUNDGallery #DiscoverKerrytown #AnnArbor

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What a joy to see Brilliance course creators in person at the Retail Success Summit this year! The room was filled with the best and the brightest. Check out their courses! 👀

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I had the honor of speaking at the Retail Success Summit for my 16th year in row last week! 16 years!! Where has the time gone?! I shared the stage with my mentor, friend, and new co-owner of @indera_llc - we had a blast speaking together!! 👯‍♀️ Thank you @whizbangtraining for having me another year, you always bring together incredible people and I’m grateful for our partnership all these years!! 💫

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One of the best things about the Retail Success Summit is that we handpick the best sponsors in the industry to be part of the experience. These are companies and experts who truly understand independent retail and are here to help you grow.

You’ll meet people who can save you time and solve real problems. Plus, you get the chance to ask questions, see demos, and build relationships face-to-face with partners who genuinely care about your success.

Thank you to our 2026 Retail Success Summit sponsors! We can wait to see you in June!

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That lease number on paper? It rarely tells the full story.

In this clip, Michael shares why independent retailers need to look beyond base rent and understand total occupancy cost before making a move.

Watch the reel, then catch the full episode at the link in bio.

#RootedInRetail #IndERA #IndependentRetail #RetailTips #RetailStrategy #SmallBusiness

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There is so much goodness packed into this episode. 💛

If you have not listened to Rooted in Retail Episode 238 yet, this is such a meaningful one.

@crystalvilkaitis sits down with Patricia Norins and Michael Brielmann, the new owners of @independentretailers - IndERA for a conversation about where independent retail is headed, what still matters most, and what they’re building to better support retailers in this next chapter.

They talk about the things that never stop mattering:
✨ creating memorable store experiences
✨ telling real stories
✨ building strong community connection
✨ using better tools and better data to make smarter decisions

One of the biggest takeaways? Independent retailers already have so much power. The creativity is there. The heart is there. The connection is there. And when you pair that with the right support, insights, and strategy, really exciting things can happen.

If you care about the future of independent retail, this episode is worth your time.

🎧 Go listen to Episode 238 of Rooted in Retail. Link in bio.
And send it to a fellow retailer who would love this conversation too.

#RootedInRetail #IndERA #IndependentRetail #RetailPodcast #ShopSmall #RetailCommunity #RetailStrategy #SmallBusiness

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Big news ✨
IndERA (formerly Crystal Media) has been acquired by Patricia Norins and Michael Brielmann of @bluebutterfly_llc

This strengthens the foundation you already know, and expands the strategic growth support we can bring to independent retailers nationwide.

@crystalvilkaitis is still here and actively involved 💛 And our core offerings aren’t going anywhere: Ads Management, Get Listed, education + community, and events.

What’s getting even stronger? Deeper expertise in retail operations, profitability strategy, and store growth planning, so you can run smarter and grow with confidence.

👉 Read the full press release: https://www.accessnewswire.com/newsroom/en/real-estate/blue-butterfly-llc-acquires-indera-formerly-crystal-media-to-expand-strategic-growth-an-1143470

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Are static posts making a comeback? 👀

@sarah.lobue says yes... at least in her store.

On this week’s episode of Rooted in Retail, she shares that some of their top-performing content is simple, static posts. Proof you don’t have to do all the things (or copy what everyone else is doing) to get results.

Sometimes the simplest content is what connects best.

🎧 Catch the full episode now. Link in bio.

#RootedInRetail #IndependentRetail #RetailMarketing #SocialMediaTips

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This week on Rooted in Retail, @crystalvilkaitis sits down with @sarah.lobue (of @mainstflorist) to talk about one of the biggest growth shifts a store owner can make: getting out of the “everything runs through me” trap and building a team that’s confident, capable, and proactive. 🌿

Inside the episode, they dive into:
✨ Empowering employees so they solve more problems without waiting on you
✨ Training with transparency (so expectations are clear and buy-in goes up)
✨ Social media that supports your store, without you having to carry the whole thing
✨ Tracking what matters to protect margins, reduce waste, and make smarter calls

The big takeaway: leadership isn’t always having the answer... It’s asking better questions. 💡

Swipe for some highlights, then listen to the full episode. Link in bio. 🎧

#RootedInRetail #IndependentRetail #RetailPodcast #ShopLocal #RetailLeadership #RetailTips

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A little full-circle moment over here.

I had the opportunity to be a guest on Crystal Vilkaitis’s podcast, Rooted in Retail. Crystal is someone I followed early on when I was learning retail, making mistakes, and trying to figure out what kind of business owner I wanted to be. (Still figuring that out, honestly.)

This conversation goes beyond flowers. It’s about retail life, learning as you go, building a great team, creating something meaningful, and the messy + beautiful reality of small business.

If you’ve ever worked retail, owned a business, or just love hearing the story behind the scenes, I’d love for you to listen.

Rooted in Retail is on all major podcast platforms or watch on YouTube. I’ll drop more details below.

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