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Inspired by Nature. Handcrafted Slow Fashion, certified organic cotton & Fair Trade. (Shipping UK & EU) A social enterprise by @safia_minney & friends
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What does it mean when a brand offers 100% wool for men but synthetic wool blends for women? It means the brand is trying to profit off assumed values, all while trying to take advantage of shoppers 😠⁠
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This is the case of Abercrombie & Fitch’s new wool sweaters, which appears to “craft-wash” its goods to appear as if its more sustainable than it actually is. This is a problem, one that turns a questionable material into a material that is undoubtedly non-biodegradable and anti-sustainable.⁠
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Swipe to understand this issue, to hear from creators who caught the brand in the act along with learning about the sustainability of blending materials. If you’re looking for more sustainable knitwear alternatives, be sure to visit the link as well 🧶⁠
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What are your thoughts on this questionable move by Abercrombie? Share in the comments and be sure to tag a friend to keep them in the loop on this 👀⁠
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#Abercrombie #AbercrombieAndFitch #SweaterWeather #Wool #SustainableFashion
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