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Infinite Friend

@infinitefriend

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It’s the creator economy, silly.
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48 hours in New York City is never enough time. Never. This was a whirlwind trip based around important meetings and filled to the max with shopping, all the shopping, wedged in between moments where I had to act like I’m a professional with my life together. Hilarious to think I was actually a kid in a candy shop, running around the city and pulling on crazy outfits and trying out insane accessories, then returning to board rooms and trying to remember “I’m a boss.” Not sure if I ever pull that off. The end result is business on the front end is done. Now it’s time to turn everything I learned into a shopping map I can share with you guys on the backend. 50,000 steps were taken. I have no idea how many miles that it was but I was a Tasmanian devil with a goal… to give you a guide. So, watch this space. The intel is coming ;)
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sept oct memory haul
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New best agency just dropped 👀 such fun working with the brilliant @nearandchar on the copy for @infinitefriend.co !
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I’d like to introduce you to @infinitefriend, my influencer agency 15 years in the making. After living every role in the influencer ecosystem—creator, brand lead, consultant, and customer—I know influencing may appear straightforward, but what looks effortless rarely is. That’s why I built @infinitefriend—to manage talent and advise brands on what matters (and what just looks good on paper). Our TALENT division represents influencers at the forefront of fashion and culture. These creators are experts in their own field (the more niche the better) who lead with creative drive and enthusiasm. Our STUDIO division is where we work with brands. Sometimes that means teaching the basics. Sometimes it means building large-scale influencer programs. It’s always about helping people “get” influencers. It’s been a wildly fulfilling year building @infinitefriend, a creative path I’m eager to continue exploring, sharing, and shaping with you. Are you in charge of influencer efforts at your company? A creator looking for representation? An IG mutual who wants to switch up our communication method just for the heck of it? Email me 📬 charlotte@infinitefriend.co
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