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The UK's first clothing brand designed by young ex-offenders. Proceeds from the sale of their designs helps provide a better future.
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MILES FOR CHANGE — 30KM FOR 30 LIVES 

Miles for Change is a purpose-driven run event organised by @freedomthroughfitness_ , a charity dedicated to empowering young people through fitness, rehabilitation, and community engagement.

This will be the first purpose-driven run in London specifically addressing knife crime among young people, designed to raise awareness, commemorate lives lost, and actively fund initiatives that prevent further tragedies.

The inaugural run covers 30KM, a route from HMP Feltham to the Old Bailey Crown Court, symbolising the journey from rehabilitation to justice. Each kilometre represents one young person under 25 who tragically lost their life in London last year.

This isn’t just about running — it’s about respect, unity, and purpose.

Every step we take represents someone who can’t take theirs.

We start at HMP Feltham, where too many young lives get caught up in the system, and finish at the Old Bailey, the heart of justice — turning pain into purpose and distance into difference.

📅 Date: 12pm - 26th October 2026

📍 Route: HMP Feltham → The Old Bailey

👟 Distance: 30KM ( Final 5KM checkpoint at Hyde Park a  join-in point for everyone who are not able to run 30KM)

💬 Goal: Honour lives lost. Raise awareness. 
  Move for change. Inspire the youth.

This is our city, our generation, our message — that life is worth more, and we’re running to prove it.

If you want to join the run or support in any way, get in touch by DM or email.

There are already have a few charities involved and I’m open to aligning with more — the bigger the unity, the bigger the impact, and the more awareness we can raise together.

I will be doing a press conference about purpose of this run and its symbolic route on the 13th of October at the HM Treasury. I will also talk about my experience being to HMP Feltham at 15.

elljah.amoako@hmtreasury.gov.uk

I’m calling out all running communities to forget about medals for a minute and really come together to create a bigger impact inspiring change through movement 🫡

Do you want to participate running 30KM or 5KM for the cause as your support and contribution is what counts ?!
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Production company: @kuicstudio 

Producer / Creative Director / Photographer: @itsfareezz 

Had so much fun shooting this campaign! Wore all the hats in creative direction, design, production, set styling and photography.

We brought to life 4 colourways of crop tops with embroidery and adjustable details, scouted 4 unique locations and styled each set with vintage cars to make it all come alive.

Huge thanks to everyone involved, could not have done it without this amazing team. Seeing the vision evolve from sketches to sets to final campaign shots was such a rewarding process.

Studio space :@dailyspacesstudio 

#FashionShoot #CreativeDirection #BehindTheScenes #SetDesign #Photography #CampaignMagic #MadeWithLove
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A quick snippet of the premiere day!

Video editor @whosthat.jpeg

Thanks to everyone who came out and made the day a special one! It's always about good vibes and love.

If you can. Please support one of these charities that do such great work for the community. @blackmindsmatter.uk @steelwarriors & @insideoutpjt ‼️

The link for the film is in my bio if you still haven't seen it yet!

#premiere #shortfilm🎞📽⚡️ #shortfilm #shortfilms #mentalhealth #indiefilm #brothers
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About August 19th‼️

THANK YOU ALL‼️ From the bottom of my heart for helping me put on such a successful event. From the impactful charities @blackmindsmatter.uk @steelwarriors & @insideoutpjt to the powerful spoken word by the incredibly talented @vean_ima & @iam_tariqq hosted by the amazing @aarondeaconofficial ‼️

I couldn't be more grateful. 

The love and support felt on that night still takes me back to this day. I'm truly blessed. Having the people around me that I do. Seeing everyone, friends old and new, come together gives me a feeling that I can't put into words. I'm a sucker for memorable moments. And this was definitely one for the books!

Thank you to my team for all of your help. No man is an island, and I couldn't have done this without you all.

@dir.oskar for pulling the strings to get the film made in the first place!
My wonderful stylist @karygraham_
Dope videographer @jitoba.obed
My Spiderman photographer @pleasedonshoot
@theblackchemist__ for stepping up to help with tickets last minute! 
@__tylerthecreative__ my charismatic supporting actor on the panel with me for the Q&A!
@hannahmaycairns.design for the sick poster design!
@jamesx2on for your help with the trailers for promo!
The cast/crew to make the film and @jackcharwood @sophie.eels_art & @hannahliciaheath for helping with the promo on the run up to the premiere also.

That being said, you lot didn't tell me my shades were wonky when I was on stage! I have proof 👀😂

Seriously though, this was a moment we all shared together. That night was powerful and moving. Tiring also! But amazing nonetheless. Thanks again to those who donated to make all of this possible‼️

And lastly. Thanks to @genesiscinema for accommodating us.

So far, One Brother is on youtube at almost 30k views! If you haven't seen it yet and are interested, check it out! You won't be disappointed. The link is in my bio! 😊🙏🏽❤️

#premiere #film #shortfilm #shortfilms #short #indiefilm #mentalhealth #family #independentartist #brothers #knife
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