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Refinement, reimagined
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I miss London like I miss Frank ocean 🥲

[ London, Autumn, OOTD, Frieze ]
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For us Directing and shooting a campaign is never just about creating a beautiful frame.

It starts much before the camera comes in with understanding the brand, studying its identity, researching references, defining the mood and figuring out how we want the audience to feel when they see it.

We believe in building campaigns from scratch. From the first idea and reference board to the hair, makeup, styling, posture, movement, lighting and every little detail that eventually makes its way into the frame.

Because every brand has its own language, and our job is to find it, shape it and translate it visually.

That’s what we believe @scenestealer.films is about not simply shooting campaigns, but creating worlds, building identities and giving every brand a visual language of its own.

Everything is a study. Everything is learning. And every campaign is another opportunity to create something that feels distinctly its own.
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Behind the scenes of making seating look like a statement.

We’ve always believed that great seating should feel as good as it looks, but this campaign gave us a chance to show that side of Dimensions in a completely new way.

Working on something out of the box we stepped away from the usual product imagery and brought our chairs into a more fashion-led, editorial world with movement, attitude, texture and a lot of thought behind every frame.

It feels like us, but in a way we haven’t seen ourselves before.

And honestly, what we created together feels like more than a campaign. It feels like the beginning of a new chapter for Dimensions Seating.

Team and Crew 
@mahnoorfatimaaaa @curlyhead_director @alee.b.93  @isikeliofficial @thisis_umar_mua @hashu_hair @syedminhajshah @nabila_salon @frazk.b @haris_khatrii 
@scenestealer.films @cyruskaranjia aly_ahmed45
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I’ve taken “feeling blue” too literally 🩵

[ Blue, Summer, Friends, Family, color of the Season ]
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it’s a @isikeliofficial love story 💌

the most functional bag by @the.serraco 🖤
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this is my villain era outfit 🪶
 @isikeliofficial
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Love,  layered in London 🇬🇧
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Outfit @isikeliofficial 
📷 @yahyashots
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@deja_maison asked me to capture the in between shots, when you are enjoying the food and when it’s not ‘aesthetic’ but real.

So I tried🥹

Outfit: @isikeliofficial
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