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ISTO.

@isto.pt

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Luxury everyday essentials that fit our everyday needs. 100% organic, natural & recycled materials. Transparently made in Portugal.

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Preppy jumper styling with a naughty edge — Larmossi’s Helga is where this quiet luxury outfit starts.

A crisp white Oxford shirt, a latte blazer and an ecru pleated mini skirt. I was feeling preppy, but not particularly well behaved. Black knee-high boots felt like the appropriate response.

Save this pairing for the days your knitwear needs a little attitude.

OUTFIT EDIT: Jumper: Larmossi — Helga
Blazer: Elementy — Raja, Latte — @elementywear
Shirt: ISTO — White Oxford — @isto.pt
Skirt: Claudie Pierlot — Pleated mini, Ecru · similar option — @claudiepierlot
Boots: Flattered — Florentine, Black — @flattered
Bag: Saint Laurent — @ysl
Jumper or boots first?
Follow for quiet luxury that actually gets worn.

So You Can Find Them:
Larmossi: @larmossi_
Elementy: @elementywear
ISTO: @isto.pt
Claudie Pierlot: @claudiepierlot
Flattered: @flattered
Saint Laurent: @ysl

AI-created fashion editorial

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Procuras marcas portuguesas fora da caixa e cheias de estilo? Say no more ✨

Na nova edição de Glitter Brands, selecionámos 5 projetos nacionais incríveis e contamos tudo em theglitterdream.pt.

#glitterupyourlife

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Some quick Impressions of our very first Martinhal Curated event last week. An adaptation of the Pecha Kucha format from Japan to give a platform for Portuguese designers, artists and creators. 20 slides of 20s each culminating in a presentation of less than 7 minutes each. It went so well and ended with a fantastic dinner at @terrace.lx . Looks like we will be continuing with this into the future. 🙌🏾A big thank you to our @oapartamento.ca and team for all their hard work. A big shout out to our own team at @martinhal and especially the marketing and F&B teams! Great thing was also that we were able to have our art teachers and students from @unitedlisbonschool present as well! The brands who were there: @portugaljewels @isto.pt and many more! #portuguesedesign #portuguesecreatives

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Retro.

#tyyli #muoti #yankees #retrostyle #90style

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Estou a adorar 🙃 espero que vocês também! 🫰🏻 Fall Market só hoje até às 19h na @fiartil 💚

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Warm yellow knitwear on full denim.

#tyyli #muoti #knitwear #denim #classicmenswear

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⌛2 dias! Let's go!
A 350€ dos 10000€ em donativos 🙌🏽

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Esta semana es la Lisboa Fashion Week, del 7 al 11 de octubre, y nos parece la excusa perfecta para recomendarte algunas de nuestras tiendas favoritas de la ciudad.

Guárdate este post, haz la ruta en el mapa y disfruta de Lisboa.

@lisboafashionweek @lidijakolovrat @moldostudios @noema_lisbon @carmo.vintage @amor.fati.lisbon @embaixadalx @refuse_shop @parlamento.lisboa @plus351.pt @pink_vintage__ @flabelus @siennainspo @popclosetofficial @lojareal @ementasb @thefeetingroom @isto.pt @spazzioboutiquelx @naeveganshoes @lachoix.official @vistaalegreofficial @nossaconcept

#sabidostudio #agencia #comunicación #madrid #lisboa

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A @isto.pt não inventou a T-shirt branca nem revolucionou o design de moda. No entanto, tornou-se um dos maiores casos de estudo e sucesso em Portugal.

Como? Com rigor técnico e estratégia de bastidores:

1️⃣ Transparência Radical: Mostrar o custo real de cada tecido, botão, confecção e a sua própria margem de lucro. A honestidade tornou-se o maior trunfo de marketing.

2️⃣ Engenharia da Matéria-Prima: Quando o design é simples, a qualidade do tecido não pode falhar. Usam algodão orgânico de alta gramagem para garantir que as peças não encolhem nem deformam na lavagem.

3️⃣ Produção 100% Nacional: Parcerias com o chão de fábrica no Norte de Portugal para garantir acabamentos impecáveis e éticos.

A lição para quem quer criar uma marca:

Não precisas de inventar a roda ou lançar coleções gigantescas. Se dominares a escolha das matérias-primas, a modelagem e a estrutura de custos, o teu produto vende-se por si.
Já conhecias esta marca?
O sucesso de uma marca constrói-se nos bastidores, não no improviso. 📐

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@festivaldorio 🇧🇷

📸 @opsviegas
👔 @isto.pt
🎥 @santoantonio_film

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E se fosse o seu filho?

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