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Italspirits by Giuseppe Gallo

@italspirits

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Brand Strategy | New Product Development | Trade AdvocacyšŸø @casa.savoia + @italicusrdb
Cocktails. Collab. Behind-the-scene
šŸ‡®šŸ‡¹Founded by Giuseppe Gallo
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MILAN + The Worldā€™s 50 Best Bars 2026 šŸ‡®šŸ‡¹šŸø Another incredible week celebrating the people, places, and passion that make this industry so special. So many friends, new connections, inspiring bars, and well-deserved wins šŸ¤© Always a pleasure to see our global bar community come together, and especially proud to see my LATAM family continuing to shine specially my Colombian family @alquimicocartagena @carmenrestaurante @mambanegra.22 ā¤ļø you made us all very proud
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Non ne abbiamo parlato fino ad oggi. Non eĢ€ stato un caso. Insieme al team di @italspirits abbiamo lavorato per mesi, dietro le quinte di @the50bars , per supportare i Brand Partner in ogni fase della loro partecipazione alla manifestazione. Dalla gestione della logistica al coordinamento delle richieste operative, fino allo sviluppo delle attivazioni e alla cura di ogni dettaglio, abbiamo lavorato per garantire che ogni brand potesse servire i propri prodotti agli ospiti, durante i quattro giorni di eventi e la cerimonia di premiazione. Ogni esigenza eĢ€ diventata unā€™esperienza concreta e senza intoppi. EĢ€ stata una sfida enorme, e siamo orgogliosi di aver accolto a Milano la community del bar di tutto il mondo, portando in ogni dettaglio il nostro tocco. EĢ€ stata unā€™occasione preziosa per far vivere agli ospiti internazionali il meglio dellā€™ospitalitaĢ€, del gusto e dello stile italiano. Le nostre congratulazioni vanno a tutti i 50 bar della classifica, e in particolare ai tre che hanno composto il podio: ā€¢ @barleonehk Hong Kong: The Worldā€™s Best Bar per il secondo anno consecutivo ā€¢ @moebiusmilano Milano: secondo al mondo e miglior bar dā€™Europa, un traguardo che ci riempie di orgoglio ā€¢ @alquimicocartagena , Cartagena: terzo al mondo e primo bar del Sudamerica Grazie a chi ha lavorato con noi, giorno e notte, per rendere tutto questo possibile. Milano ha accolto il mondo. Noi siamo orgogliosi di aver contribuito a farlo con il nostro stile.
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Milan, you answered. šŸ‡®šŸ‡¹ What a week. @the50bars called and the city showed up, with long days, clicheĢ, late nights, event coordination, and an incredible teams working flat out @justpalmira @marchetto_todoerti @a_moccoroni @mattiapastori_official @studio_tolstoi @italspirits @abvventure @nonsolococktails Tired, yes, but every hour was worth it. Thank you to all the bars who hosted us this week. Your doors, your teams and your energy made it happen. Congratulations to all the bars, particularly proud of @lorenzoantinori_ @j.chinois @barleonehk team for taking first place, and of @lorenzoquerci @gioallario @moebiusmilano šŸø Thank you both for carrying the Italian flag so high. And there is no rest, because on Sunday we fly to Berlin for another Aperitivo Pop Art šŸøšŸ’œ #50Best #Milan #ItalianHospitality #Aperitivo
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Felice e Grato per aver partecipato alla premiazione dei @the50bars a Milano šŸ©µ . Un Grazie ad @altostequila @almave @pernodricard @sip__ita per lā€™opportunitaĢ€ āœØ . Congratulazioni a tutti i meravigliosi bar e bartender presenti in lista šŸ«¶šŸ» . Congratulazioni a tutto il team di @italspirits per lā€™organizzazione . Grazie @mint_drink per la super foto . #50bestbars #milano #hospitality
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Kicking off Worldā€™s 50 Best Bars events in Milan šŸ‡®šŸ‡¹šŸø We joined Sip & Guzzle ( @sipandguzzlenyc ) and Waltz ( @waltzbar ) at Mandarin Oriental, Milan ( @mo_milan ) for Aperitivo Pop Art, bringing Japanese bartending craft together with the Italian aperitivo tradition. A beautiful start to the week with friends from around the world. Thank you @italspirits for bringing us together, and to @savoia.aperitivo, @quattrogattigin, @thomashenryofficial and @mo_milan for sponsoring. Kanpai & Salute! šŸ„‚ #Worlds50BestBars #50BestBars #Milan #JapaneseBartending #Aperitivo
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@italspirits & @abvventure teams have been working quietly behind the scenes for the past few monthsā€¦ now we can finally share it. šŸ‡®šŸ‡¹šŸø Iā€™m incredibly proud of our agencies for helping organise @the50bars this week in Milan For our companies, promoting and exporting Made in Italy to the world has been at the heart of our mission for over a decade. Itā€™s an opportunity to give something back to an industry that has given us so much ā€” and to welcome the global bar community to Italy, the country that continues to inspire everything we do. A huge thank you to our team for the hard work and energy behind the scenes. Proud team. Proud industry. Proudly Italian. šŸ‡®šŸ‡¹ #Worlds50BestBars #Hospitality #Milan #madeinitalyšŸ‡®šŸ‡¹
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Scaling a spirits brand looks nothing like the growth chart everyone pitches to investors šŸ“Š. Join us at Bar Convent Berlin on Monday, October 12, at 4:00 pm, where industry leaders each take the stage for a focused presentation on one high-impact growth strategy: how to structure a business as it outgrows its founding team, what it actually takes to keep distributor and account relationships working as volume increases, the capital and operational decisions that separate a good year from sustainable growth, and how to protect a brand's identity while scaling it. Featured speakers include: šŸŽ¤ Karen Xiang, Investment Lead, BTomorrow Ventures šŸŽ¤ Elwyn Gladstone, Owner, Biggar & Leith šŸŽ¤ Giuseppe Gallo, Founder & CEO, Italspirits šŸŽ¤ Vincent Hanna, CEO & Co-Founder, Brother's Bond Distilling Company Stay tuned for additional speakers and session details šŸ“Œ #BarConventBerlin #SpiritsIndustry #BrandGrowth #BrandBuilding
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The mistakes I wouldnā€™t make twice. Experience doesnā€™t stop you from making mistakes. It teaches you not to make the same ones twice. As I build @savoia.aperitivo these are the lessons I carry with meā€‹ after building ITALICUS: 1. Distribution isnā€™t success. Signing a distributor and entering a new market isnā€™t the same as building one. Presence means very little without depletions. 2. Donā€™t say yes to everything. Another event. Another flavour. Another partnership. Every yes costs money, time and focus. Focus is a growth strategy. 3. More people donā€™t automatically mean more growth. Hire with purpose. Every person should know why they are there and what they contribute. Build the team the business needs. 4. Never underestimate cash. Revenue looks good on a presentation. Cash keeps the business alive. Watch margins, cash flow and the real cost of growth. Not all growth is good growth. 5. Listen ā€” but donā€™t follow every opinion. Customers, bartenders, distributors, friends: everyone will have an opinion. A founder must know what makes the original idea strongerā€”and what dilutes it. Stick with your vision. 6. Have the difficult conversations early. With partners, employees, distributors, investors. Tough conversations are for strong people. Be respectful. Be clear. Move forward. 7. Donā€™t compare your journey with someone elseā€™s. ā€œOvernight successā€ rarely happens overnight. Because you donā€™t see the investment, mistakes, relationships and years behind the headlines. Donā€™t try to look successful. Build something valuable. 8. What worked yesterday may not work tomorrow. Markets change. Consumers change. Culture changes. Experience is powerful ā€” but it can also make you overconfident. SAVOIA APERITIVO carries everything ITALICUS taught me, but the goal isnā€™t to build the same brand again. Itā€™s to use 10 years of experience to make different mistakes this time. Thatā€™s entrepreneurship. Thatā€™s the life of a founder. #Entrepreneur #Founder #BrandBuilding #cocktails #madeinitaly
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A full-circle moment. Ten years ago, on 1 September 2016, we launched ITALICUS at @thesavoylondon in London. A decade later, we returned to The Savoy for the Art of ITALICUS Final. A huge thank you to the @italspirits and @abvventure team for delivering such an incredible event. What makes me most proud is that many on this team have been with me for almost every step of the journey. Some were there 10 years ago, some even before, and others joined along the way. For a founder, seeing people stay, grow and continue to believe in the journey is perhaps the greatest achievement of all. Brands may start with an idea, but people build them with emotionā€‹ and commitment. Ten years later, back where it all started. Grazie, team. Salute šŸ‡®šŸ‡¹šŸø #founder #ā€‹Brandbuilding #startup #aperitivo #madeinitaly
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Chuffed. A week ago we closed the Art of Italicus Global Final at the Beaufort Bar, the Savoy, where Italicus was launched 10 years ago. Eight years of this competition. We built it and then hosted it. The welcome packs, the trophies, the back bar, the goodies bags, the briefs, everything behind the curtains. @ustinharrington won with his drink Science Fair and some chemistry šŸ§‘ā€šŸ”¬ and every finalist in that room earned their place, Iā€™m proud of every one of them and their journeys Special thanks to the judges, the @italspirits and @abvventure teams for all the hard work done during the past months. Whatā€™s one competition moment you still think about? šŸø
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10 things I learned in 10 years building ITALICUS: 1. Believe in your vision when others donā€™t... Don't blindly follow industry dogma. Trust your instincts, hunt your own luck and stick to your plan. 2. Success attracts people ā€” but not everyone deserves a piece of it. Know who genuinely contributed and protect what you created. As #michaeljordan23šŸ€ once said: ā€œThey can feel it, but they'll never fill it or deserve it.ā€ 3. Hire a good lawyer and accountant. Early. Understand your numbers and protect your business. When you're dealing with large corporations, investors, distributors and different countries, good legal advice is essentialā€‹. 4. Everyone sees the success. Few see the sacrifice. Behind the awards, travel and celebrations are years of time, money, pressure and personal sacrifice. Decide what you're prepared to give up ā€” and keep going. 5. The on-trade can build what advertising cannot buy. Brand are build within on trade; cases are sold in the off-trade. 6. Distribution is not demand. Being in 40 markets means little if the product isn't moving. Focus on rotation, then depletion. Volume will follow. 7. ā€‹Profitability gives you choices. Awards don't. Awards and press are great. Revenue and growth are essential. Never confuse ā€‹industry recognition with business success. Manage your ego. 8. What gets you from 0 to 5 won't necessarily get you from 5 to 50. Founders thrive on vision, instinct and energy. Scaling requires systems, structure and management. 9. Choose partners for the difficult days. Partnerships are easy when everything is growing. You discover the real quality of investors, distributors and partners when things go wrong.ā€‹ Tough conversations are for strong people. Donā€™t avoid them ā€” theyā€™re often where the most important decisions are made. 10. Know when your job is done. Ask yourself: ā€œIs there anything else I can achieve here?ā€ Build something valuable enough that others want to invest in its future ā€” and know when it's time to build something new. 10 years. Thousands of lessons. Plenty of mistakes. No regrets. šŸ‡®šŸ‡¹šŸ„‚ #entrepreneurship101 #founderjourney #brandbuilding #drinksindustry #hospitality
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Why founders need to become storytellers? A founderā€™s first job isnā€™t selling. Itā€™s making people believe. When I started ITALICUS, I wasnā€™t simply launching another bottle. I was trying to bring back the Rosolio ā€” unknown to the masses and largely forgotten Italian category ā€” back into contemporary cocktail culture. Today, with #SAVOIA #vermouth, the challenge is similar: taking Italian heritage, culture and history and translating them into something exciting for a new generations. 1. That requires more than a great liquid. 2. You need to explain where the brand comes from, why it matters, and why people should care. 3. Investors need to understand the vision. 4. Distributors need to believe in the opportunity. 5. Bartenders need a reason to recommend you. 6. Consumers need something worth remembering. The product gives you credibility. The story gives people a reason to care. After building ITALICUS and now @casa.savoia vino aperitivo , I believe the best brand stories arenā€™t artificially created by marketing departments ā€” they come from understanding exactly why your brand deserves to exist, and from the genuine emotion and connection it creates with consumers. Salute! #BrandBuilding #Entrepreneurship #Founder
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