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@itsnotsafeforwork

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NEMZZZ (@nemzzz_) took the idea of a heavyweight album release literally for his new album “LOCKED IN,” releasing a limited-edition vinyl encased inside a 20kg concrete barbell plate.

Created specifically for the album drop, the packaging transforms the record into a functional piece of gym equipment. Made entirely from hard concrete, each 20kg plate can actually be lifted, benched, or used like a conventional weight plate while housing the vinyl at its center.

Only around 10 were produced, making the concrete editions an extremely limited extension of the album’s “LOCKED IN” concept. The entire release sold out in under two minutes.

heavyweightvinyl.co.uk

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@alexwarren biggest big wheel 🚳

To celebrate his show at Ally Pally we took the tiny children’s unicorn trike he usually rides on stage, and supersized it. His biggest trike for his biggest gig so far.

Team
Creative Director 🤝
Marketing @callum._.orr
Mgmt / US @samanthastrum
@brianjsokolik
Maker and Build lead by @charlie.gleeson with his team

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This 1 of 1 Nike Air Max 95 concept, has a fully functional Asthma pump incorporated into it.

Created by @itsnotsafeforwork for World Asthma Day, it has a Ventolin Pump attached & a chamber built into the midsole which dispenses the medicine for the wearer in the event of an Asthma attack or shortness of breathe.

Images sent over via @daisyaking . Designed by @paengminwook & the concept is by @itsnotsafeforwork .

* This isn’t affiliated with any brands.

Keep # tagging #everythingairmax ✌🏾

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Nike Air Max… but make it breathable for real 💨
A designer @paengminwook just turned the Air Max 95 into a fully functional inhaler for World Asthma Day.

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진짜 ‘숨 쉴 수 있는’ 신발, 나이키 에어맥스 벤톨린. 👟🌬️

5월 5일은 어린이날이기도 했지만, 세계 천식의 날이기도 했다는 사실 알고 계신가요? 이 날 @paengminwook, @itsnotsafeforwork 가 공개한 해당 슈즈 컨셉은 이름 그대로 실제 호흡을 돕는 ‘1대 1’ 커스텀 모델인데요. 나이키의 상징인 에어 유닛 자리에 실제 작동하는 벤톨린 천식 흡입기가 통합되어 있어, 응급 상황 발생 시 신발에서 즉각적으로 약물을 흡입할 수 있도록 설계되었죠.

단순한 디자인 수정을 넘어 정교한 엔지니어링이 뒷받침되었습니다. 신발 내부에는 압축 산소를 담은 챔버나 주변 공기를 정화하는 여과막이 내장되어 있으며, 작은 밸브를 통해 사용자가 제한적인 보조 호흡을 할 수 있는데요.

패션 아이템이 단순한 스타일을 넘어 생명을 구하는 ‘응급 키트’가 될 수 있다는 것을 가장 직관적으로 증명한 작업. 비록 나이키 브랜드와 직접적으로 연관은 없어 출시되진 않지만, 앞으로 이런 슈즈 모델이 출시되면 매우 유용할 것 같네요. 👀

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Nike Air Max was always about one thing. Air 🌬️

For World Asthma Day, @itsnotsafeforwork and designer @paengminwook created a custom 1 of 1 Air Max Sneaker that you can actually breathe from, by integrating a working Ventolin asthma pump in the sole of the shoe.

Y’all rockin’ with the idea? 💨💭

#airmax95 #ad #asthma #kicks

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For World Asthma Day, NSFW (@itsnotsafeforwork) and designer Minwook Paeng (@paengminwook) created a custom 1 of 1 Air Max Sneaker that you can actually breathe from, by integrating a working Ventolin asthma pump in the sole of the shoe.

Disclaimer: For editorial purposes only - working concept shoe.
Not affiliated with brands.

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Vladimir Putin Buttplugs

To raise money for Ukrainian medical aid.
3D silicone and Jesmonite.
Artists who customised our plugs included @mr_bingstagram @realhackneydave and @pate_on_toast @andreahasler in conjunction with @proteinstudios

Creative partner @chloeejoanna

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