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🇪🇺 Jack

@jack.layfield

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'Chunky Milk' The first photo book from @ambroise.degenne Coming soon :)
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Wonderful day in Brighton celebrating a first Birthday party for young Jackson! So proud of nez and Jack for being the best parents to this wonderful little lad! What a great start! Many more birthday blessings to come!
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PUB SINGER - MINING TOWN , out now
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‘Mining Town’; a 16mm short film set in Pub Singer’s old stomping ground of Widnes/St Helens. Directed by Jackson Payne and Jack Layfield. The song reflects on the little mining town he spent his formative years in with his father. The song explores feelings of anger, sadness, comfort, and isolation. A town that he holds very dear, but longed to leave from a young age. Directed by @jackson_payne_ & @jack.layfield D.O.P. @j.w.ripley Processing lab @on8mil Edited by @jack.layfield Music prod @leifmainesounds
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Pub Singer is the new incarnation of Salford born singer/songwriter Kid Cruise. With a growing distaste of the music industry, a prolonged hiatus began. With much self-reflection and re-evaluation, a new character was unlocked; an unconscious act of rebellion in some ways. Pub Singer is a more grown up, introspective yet self professedly “less concerned” song writer, with a refreshing disregard to the current musical landscape. A man you may very well see singing in your local pub. This Friday sees his debut release- ‘Mining Town’; a 16mm video set in Pub Singer’s old stomping ground in Widnes/St Helens. Directed by Jackson Payne and Jack Layfield. The song reflects on the little Mining Town he spent his formative years in with his father; it explores the feelings of anger, sadness, comfort, and isolation. A town that he holds very dear, but longed to leave from a young age. The video premiers at 14:00 Friday 06.06.2025
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More from our ‘Made for Movement’ launch campaign for Berghaus Trail by @berghausofficial 🥾 Shot in the Peak District with a cast and crew of friends, it’s an ode to the best of the British outdoors — just like Berghaus. Creative Direction @b_c_m_h 🥾 Photography @jamiemourn Photography Assistant @salv_fitz Digi Tech @charliewilliamsphoto Director/DoP @jackgorham1 Edit/Grade @jack.layfield Music and Sound Design @snappajak for @kinglearlondon Animation @__everythingmoves Production @kimberleyenglish for @itspossible.productions Production Manager @jcktylr_ Production Coordinator @oisinlondon Styling @wack_mestjan HMU Artist @byalicelindsay Casting @jcktylr_ Outsiders @jessiemaenands @maili_bb @liamfurneaux Locations @lakedistrictlocations Copy Creative @georgert 🥾 A special thanks to Katie Mc and the whole @berghausofficialteam.
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2024 it’s been a goodie
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@nike GR11 styled by me Director + Photographer @alexfwebb
 Creative Direction @benchatfield for @b_c_m_h Production @kimberleyenglish for It’s Possible DoP @lorsbach_ Edit/Grade @jack.layfield Scriptwriter @georgert Voice-over @carlos.pina7 Music @pastresdroleee Athletes @itz.davidlee @crisghombravella @yoeldepazbaeza Styling @chardawg Styling Assistant @matttthewhammmmond HMU Artist @airinlion.mua Photo Assistant @mescalinesalad Casting @jcktylr_ Locations @nickcusseneers Service Company @lupuntvuit @matttthewhammmmond + my fit model careers by us and generative AI + IYKYK ‘…pays homage to the GR11, a legendary 800km Transpyrenean trail route from the Cantabrian sea to the Mediterranean coast, in a nod to ‘those who know’ about trail culture. The campaign marks the release of a Nike Trail Collection inspired by the GR11’s iconic and unmistakable stripes’ Thank you to to Pablo, Koen, Luca and the @nikerunning team xx
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Gazette worthy 🗞️ - May
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If I were you, I’d miss me too. Who’s ready for the online merch launch? Drop a 🪭
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New work for @b_c_m_h assisting @benchatfield in the first part of our new global @nike @nikerunning campaign for the launch of the Nike Zegama 2. ⛰️ Named after the Zegama–Aizkorri race held in the Basque Country’s highest peaks, the Zegama 2 is Nike’s ultimate endurance shoe for going long on the trails. Featuring ZoomX foam and a Vibram® Megagrip outsole, the Zegama 2 provides pinnacle cushioning and unrivalled traction so you can leave it all out there. All day. All night. ⛰️ Creative Direction: @b_c_m_h Production: @kimberleyenglish for It’s Possible Director/DoP: @lorsbach_ Edit/Grade: @jack.layfield Sound Design @klong_sound Athletes: @rachelraedrake @francesco.puppi @baileykowalczyk @baptiste.chassagne Styling: @chardawg Styling Assistant: @matttthewhammmmond HMU Artist: @katiedownermakeup Casting: @jcktylr_ Locations: @nickcusseneers Product Photography: @handoveruk Copy Creative: @georgert Service Company: @lupuntvuit ⛰️ Special thanks to Pablo, Koen, Luca, Tatiana and the whole @nikerunning team
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BAPOU 2021 Bapou reflects on Johnny’s journey as he strives to find his way from a hectic, drug-fuelled youth to contemporary fine artist. Reflecting on how much work he has put in to create a new life for himself and all the bumps in the road along the way. Shot over four years (2017-2021) we follow Johnny around his home town of Finchley as he tells us his very personal tale. Given a six year custodial sentence for armed robbery and possession with intent to supply at the age of 19, prison had a profound impact on Johnny. Inside he found a love for art and eventually developed this passion into a personal practice and portfolio of works. Towards the end of his sentence he was granted a day release to attend an interview for a place at Central St. Martin’s school of art. He got accepted and left with a first honours bachelor’s degree three years later. Directed and shot by @jackson_payne_ and @jack.layfield Edit @jack.layfield Sound design + mix @harryn0 Location sound @joepagebrown Colour @isabellepaynecolourist Artwork @joepagebrown Music ADSL Camels
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