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Jacob Hinmon

@jacobhinmon

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plant dad and dodgers enthusiast
director | creative director @theheistfilms on the side

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Amazon BIL went back to college with style, hydration, comfort, and a whole lot of tech.

In case you missed it: Jacob Hinmon from Thinkingbox and Amazon handled the TVC, stills, and creative for "First Day Ready," Amazon BIL's campaign for students heading back to campus. We pulled it all into one cohesive piece.

Anyone else wish they'd had this kind of access when they were moving into a dorm? Or is that just us?

#themadhattar #experiential #amazon #firstdayready #college

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Gatorade, Michael Kors, and SharkNinja walk into a dorm room. 🎒 (Stay with us.)

That's The Mad Hattar's 3-in-1 Back to College Special, aka Amazon BIL's "First Day Ready" campaign — three brands, three places, one thread tying it together. We consulted, Jacob Hinmon from Thinkingbox directed the TVC and stills, then we made all the pieces fit:

🛒 Shop them on Prime and Prime Video, served up by each student's own algorithm
🧑‍💻 Watch influencers put them to work live on Amazon Live
🏫 Try them IRL at "Amazon Music Presents Off to College with Kane Brown" — UW–Madison, September 5. Not in Madison? Stream it on Amazon Music, Twitch, Prime Video, Fire TV, and Samsung TV.

A Mad Hat-trick, if you will. (Sorry, it was right there.)

We're in Adweek — link in bio.

#themadhattar #experiential
#amazon #firstdayready #college

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The Heist does Halloween! We love our clients, but sometimes we just want to make something freaky. Please enjoy this open call for creative, and Happy Halloween!

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Incredible time on set down in Portland.

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It’s all about the people we get to share these projects with and the memories shared. Review monitors, crab dinners and (mostly) iron stomachs!

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As 2024 comes to a close, we couldn’t be prouder of the memories and moments that this year’s projects have brought us here at The Heist.

Here’s a few frames from our work:

Frame 2: Cape Cod with @mgm_patrick and Cancun with @stephhjelmeseth for @Hilton My 9 Things with @tongal.
Frame 3: Bringing 2WORLDS to life for Valorant x Madge.
Frame 4: Exploring the rooftops of Vancouver and how far a crayon goes with @m.elli @melodymeilin @caleb.agno @tegvaran @lamyarahman
Frame 5: Picking flowers, flying drones and eating all the crab with @intuit.

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Take a look behind the scenes of the Intuit Enterprise Suite Video and photo shoot. It was a huge team effort to get this one across the finish line just before the product went live.

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Intuit Enterprise Suite — Explained!

After our three day shoot our post-production and animation department took the ball and ran with it, creating custom animations to bring the newly designed platform to life.

Check out the whole video here.

Full Credits:
Director of Production: @itookthisonmyown
Executive Producer: @lkanter08
Producer: @willdicksonn
Director: @jacobhinmon
Art Director: @jessica_luch
Jr. Art Director:@thecreativegraham
Director of Photography: @bennett_duchin
Photographer: Tyson Rider
Production Designer: @meg_cabell
Animation: @miguel.sarroca @kylecastro99

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Intuit Enterprise Suite — Explained!

Intuit came to us to help develop launch assets for their new Enterprise Suite, a new platform that helps growing businesses keep on growing.

This three-day shoot in Salt Lake City included live-action by our own @jacobhinmon with photography by Tyson Rider.

Full Credits:
Director of Production: @itookthisonmyown
Executive Producer: @lkanter08
Producer: @willdicksonn
Director: @jacobhinmon
Art Director: @jessica_luch
Jr. Art Director: @thecreativegraham
Director of Photography: @bennett_duchin
Photographer: Tyson Rider
Production Designer: @meg_cabell
Animation: @kylecastro99

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Come prep with us for a shoot in LA and Toronto

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And we get to do it all again this week in LA✌️

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The good life….at least, before COVID got me bad 😷🤒

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