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CRE Investment Sales Nationwide | Friedman Real Estate | Over $70M Closed | 248-416-4534 📞 |[email protected] 💻 #SheSealsTheDeal
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"Value add" gets thrown around constantly in commercial real estate, but what it looks like in practice is a different conversation every deal. 

Crexi Platinum Award winner Jaidyn Smith (@jaidyncre) of Friedman Real Estate (friedman_real_estate) breaks it down — from below-market rents and vacant anchor spaces to an $800K parking lot renovation that completely reframed what a center could command. Knowing which levers to pull is where the real creative work of dealmaking happens.

Listen to the full conversation on The Crexi Podcast (link in bio).
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