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Jan Sederlöf

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This peculiar spot promoting the country’s Turku Archipelago aims to sniff out olfactory talent for a very unusual (nose) job. Possibly the oddest recruitment film ever, the spot features film star Lambert Wilson heading a search for an exceptional smeller, who will travel to Finland to see if the Turku Archipelago deserves its claim as the best-smelling destination on Earth. Helmed by Jan Sederlöf, through Breakfast, the ad was created by United Imaginations and turns one of the archipelago's most overlooked qualities – how it smells – into a rather unusual recruitment mission. It was shot on location in the Turku Archipelago and follows Wilson as he sets about enjoying the aromas of anything the region has to offer, from shrubs to wet rope and damp sheep. Credits Brand Visit Turku Archipelago @saaristo_finland Campaign Get a Nose Job in Saaristo Agency United Imaginations @united_imaginations ECD Mikko Hakkarainen @mikmo Head of Ops Ella Komulainen @ellakom CD Jaakko Hovi @y4ke Art Director Nelli Immonen Account Manager Roosa Ketola @roosaqtola Production Company Breakfast @breakfast.helsinki Director Jan Sederlöf @janseder Executive Producer Henkka Hämäläinen @henkkaham Executive Producer Nita Rehtonen @rehtonen Producer Milja Kipahti @kiljamipahti Stylist Juho Pihlajaoja @juhopihlajaoja Makeup & hair Anu Uusipulkamo @anu.uusipulkamo DOP Hena Blomberg @henablomberg 1st AC Jenni Riutta @jennireef Gaffer Samuel Valkola @samuel_valkola Sound Ville Holmström Sound Saku Anttila @muuntamosound Editor Julius Greis @juliusgreis Sound Company El Camino @elcaminohelsinki Sound Design Akseli Soini Grading Company Grade One @gradeone.fi Grade Juhani Vuorisalo @juhanivuorisalo Post Producer Mikko Savinainen @mikkosavinainen Post Producer Mia Ekman Eq & Vehicles Valofirma & Kamerafirma @valofirma @kamerafirma Talent Lambert Wilson
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We’re a proud sponsor of this year’s Oulu Music Video Festival. @omvf On Tuesday, we were politely reminded that the sponsorship also includes a 15-second spot at the festival, due today. Thanks @janseder, @alexsavander, @boatshoess, Liikanen @valofirma and @akselisoini for turning an extremely reasonable deadline into a finished film.
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Hello insta it’s been a while :) bitch is back
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CATEGORIES 2026 Commercials can blur the line between art and commerce - and the ‘secret’ ingredient to a successful ad is always great storytelling!
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@cmioffice | Bulletproof Santa | ✨ DoP @lindholmster ✨ Director: @janseder Production design: @inka.matilainen Costume design: @millamuurimaki MUAH @kristakarppinen 1AC: nea.salminen Gaffer: @karri_poykio_gaffer_services Colorist: @markoterava @postcontrolhelsinki Music supervisor: @leokoira Executive producer: @pyryfrank Producer: @annikaisaojala Production manager/FAD: @a.boman Agency: @n2__creative Cast: Pertti Sveholm, Jaana Saarinen
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STANDARD ENTRIES CLOSE TOMORROW 17 DECEMBER - 1.4 Awards of Brilliant Filmmaking 2026 As we count down to the standard entry deadline, we’re once again shining a light on last year’s winners. This time our In The Making directors. These first-year filmmakers set the tone for the bold, inventive storytelling celebrated at 1.4. With 13 categories to enter across three levels of directorial experience — In The Making (up to 1 year), On The Cusp (1–4 years) and Flying High (established directors) — this is your final chance to submit at standard rates. Entries close at midnight on 17 December. Late fees apply from 18 December. 13 CATEGORIES // 3 LEVELS // 1 BIG PARTY Entries must be under 20 minutes, made after January 2024, and not previously submitted. All longlisted films will be showcased on the 1.4 site. We’re also delighted to welcome back longterm supporters CANADA, Radioaktive/247, Rogue Films + REBEL, EightSix, and newcomer Mr Positive as sponsors of the 2026 Awards. Nomad also returns as our post-production partner and will create the clip packages for the Awards show. To find out how you can become a partner of the 1.4 Awards 2026, contact us. 
@mr.positive.tokyo @roguefilms @canadacanadacom @247xradioaktive @86tales @nomadeditco Hit the link in our bio to enter your films before standard entries close 17 December 2025. Last years winner’s: “Pearl” dir. Alexander Norek @alexandernorek prod. peoplegrapher @peoplegrapher “The Perfect Dive” dir. Matthieu Livingston @matthieu_livingston prod. Blown Away Studios @blownawaystudios “Brothers of the Sea” dir. Ethan Edmunds @ethanedmunds prod. Caymanite @_caymanite “Pièces Uniques / Première Fois” dir. Edmond Luu @eddluu prod. Obvious & Obruza @obvious.tv @obruza Helsinki International Film Festival “You Are What You Watch” dir. Jan Sederlöf @janseder prod. Breakfast Helsinki @breakfast.helsinki EE “The Shirt” dir. Saman Aminzadeh @samansgram prod. Love Song @lovesongfilms “Songbirds” dir. Lauren Maya Davis @laurenmayadavis UNHCR, Through My Eyes
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Honoured to contribute my lighting work to this short film for CMI – Martti Ahtisaari Peace Foundation. A small story with a big message. Even Santa needs protection in a world still seeking peace. Here’s to hope, safety and a kinder Christmas for everyone. Production @n2__creative Executive Producer @pyryfrank Producer @annikaisaojala Production Manager @a.boman Director @janseder Cinematography @lindholmster AC @nea.salminen Gaffer yours truly Lighting technicians @kotisaatana + Owen Coughlan Art director @inka.matilainen Costume designer @millamuurimaki MUAH @kristakarppinen
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Missä gaala, siellä Paula. Seurapiirit löytyivät tällä kertaa lähiöpubista Kannelmäestä 😄 @kannelkrouvi @kantsunkarhut #gaala #torjantai
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#35mm
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Mainosalan palkintogaalat ovat ympäri maailmaa hämmästyttävän samanlaisia. Alan huiput kokoontuvat hulppeissa puitteissa juhlistamaan vuoden parhaita kampanjoita ja konsepteja. Tuomaristot koostuvat arvovaltaisista ammattilaisista, jotka on kutsuttu tehtäviinsä meriittiensä ja verkostojensa perusteella. Loistokkuutta, huolellisesti kuratoituja esityksiä – ja näihin piireihin kuulut, jos olet alalla merkittävä tekijä. Vastavetona kaikelle tälle kimallukselle syntyi kaurismäkeläistä henkeä hehkuva Kantsun Karhut, mainoskilpailu vuoden synkeimpään aikaan, ehkä synkeimmässä paikassa. Tällaisen kilpailun voivat luoda vain suomalaiset. Ja sinäkin voit voittaa legendaarisen karhupalkinnon loistavalla mainoksella, vaikka entryjen viilaaminen ei olisikaan juttusi. #kilpailu #markkinointi #luovuus
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@janseder Helsinki International Film Festival – Love & Anarchy: Pulp Gospel Sacred words give way to cinematic ones, as a pastor finds inspiration in Tarantino’s Pulp Fiction rather than the Bible. Chosen as the winner at the Mother Shiny Awards Winners’ prize: Mother-made (@motherlondon) - meeting with Corrina Kapur and worldwide representation with @gpn_network_official. Jan’s full details are now on the Shiny Creator List - the talent list of leading new & diverse directors, used by creatives & producers at advertising agencies, brands, production companies and more. ✨ Enter your video now to have it considered for the next Shiny Awards at Saatchi in December - any genre welcome (music video, brand content, spec ads, docs, drama, animation, etc) under 5 mins runtime: go to linktr.ee in our bio for entry details
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The State of The Art?
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