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@praxhair
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23
Prax Editorial Campaign “THE IDENTITY”

IDENTITY represents who we are, what we believe in, and the standard we intend to set moving forward. The IDENTITY project marks the beginning of our visual language. Stamping the introduction to what PRAX is becoming.

Thank you to our entire team who was apart of this project. Stay tuned on our extended rollout as we highlights moments & artists from this special shoot.

shot by @jaysonxpalacio
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PRAX EDITORIAL CAMPAIGN bts 

rollout begins 7 pm PST, stay tuned yall.
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D1 WLB
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