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Congratulations to Jasmine Sieben, our October ZIYNX24 Honoree!

🤝 Gen Z Athlete Lab Cohort: Fall 2025
🧠 Founding Member : Insights Team

For Jasmine, success is driven by consistency, competitiveness, and the people who continue to push her forward.

Throughout her journey, coaches and the people closest to her have played an important role in shaping her mindset, one centered around showing up, continuing to improve, and maintaining the desire to compete at a high level.

At the University of Wisconsin-Parkside, Jasmine is pursuing Business Management and Marketing while building a strong record academically and professionally. She has earned Dean’s List recognition every semester and finished as a top performer in her Enterprise internship. She has also contributed to a team that recorded one of the highest-scoring conference performances in school history.

Beyond competition, Jasmine brings a marketer’s eye to how brands can earn relevance with Gen Z.

💬 Gen Z Signal | Soda
“I feel like Poppi does a great job of becoming part of Gen Z culture because they always find ways to stay relevant. They really follow trends and have such a strong ambassador program, which helps the brand feel connected to the culture instead of just being another beverage.”

Congratulations, Jasmine. Thank you for setting the standard for the ambition, consistency, and cultural perspective that define the Gen Z Athlete Lab.
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the best time in vegas @athlete.con🤍 

and the biggest shoutout to @sambgreen for making this event as amazing as it was!

📸 @ricksmedia27
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