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Jason’s Custom Baits

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Good teamwork makes a difference. Luis “The Marine” Alvarado and Jason “Big Bass” Buchanan know that taking care of customers is a team effort. When our people work together, share knowledge, and help each other out, it creates a better experience for everyone who walks through our doors. That’s one of the things that makes Paso Robles Ford unique. We’re not just a group of people working separate deals for our customers. We’re a team working together to make the buying process smoother, more efficient, and more enjoyable. Different personalities, one common goal: taking care of people.🇺🇸 New dealer discounts, rebates, and incentives are now available at Paso Robles Ford! Check out our available inventory at PasoFord.com and see what’s currently available. Have questions about a vehicle, pricing, or availability? Give us a jingle at (805) 239-3673 and we’ll be happy to help.💥 #pasoroblesfordfamily #jasonbuchanansales #luisalvaradosales #centralcoast #ford
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When a local organization is doing meaningful work in our community, we’re happy to help them keep moving! Congratulations to The Land Conservancy of San Luis Obispo County on their gorgeous 2026 Ford Transit Connect! Jason “Big Bass” Buchanan reeled in the deal and hooked them up, and seeing the team so excited about their new vehicle made this one even more enjoyable. The Land Conservancy helps care for the special places that make San Luis Obispo County what it is, from open spaces and working lands to the natural landscapes we’re lucky to have right here on the Central Coast. At Paso Robles Ford, we appreciate the opportunity to work with organizations that give back to the place we all call home. Thank you for trusting Jason and our team with your vehicle needs. Congratulations on the new Transit Connect! We hope it serves your team well in all the work ahead.The Land Conservancy of San Luis Obispo County are part of the Paso Ford family, Ford-ever! 🇺🇸 PasoFord.com (805) 239-3673 #pasoroblesfordfamily #ford #fordtransit #outdoors #centralcoast
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Not everyone loves being in front of the camera, but we’re glad Bryan Carr let us share a little of his big purchase! Bryan came over from Arroyo Grande for a gorgeous 2021 Ford F-450, and Jason “Big Bass” Buchanan helped make it happen, working with him over the phone to reel in the deal. We’ve built relationships with customers throughout South County over the years, and it means a lot when that trust brings someone over the hill to Paso Robles Ford. Bryan knew he could count on us, and we’re happy we had the opportunity to help him find his truck. Bryan, thank you for trusting Jason and our team with your business. We’ll keep the spotlight brief, but we couldn’t let the occasion pass without saying congratulations on that beautiful F-450! Welcome to the Paso Robles Ford family, Ford-ever!🇺🇸 PasoFord.com (805) 239-3673 #pasoroblesfordfamily #jasonbuchanansales #fordtrucks #truck #centralcoast
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Sometimes the right truck is just over the hill! Philip Mitchell came up from Arroyo Grande and found his beautiful 2026 Ford F-150 right here at Paso Robles Ford. Jason “Big Bass” Buchanan reeled in the deal and helped Philip find a truck that works just right for his business. Philip, we’re glad your research led you our way, and even happier that everything came together for you. When you’re choosing a truck for your business, you want something that makes sense for the work ahead, and we know this F-150 does exactly that and more. Thank you for giving Paso Robles Ford the opportunity to earn your business, Philip. We appreciate you making the trip over the hill, and we’re here if you ever need anything along the way. Congratulations on your new F-150 and welcome to the Paso Ford family, Ford-ever! 🇺🇸 New dealer discounts, rebates, and incentives are now available at Paso Robles Ford! Check out our available inventory at PasoFord.com and see what’s currently available. Have questions about a vehicle, pricing, or availability? Give us a jingle at (805) 239-3673 and we’ll be happy to help.💥 #pasoroblesfordfamily #jasonbuchanansales #california #centralcoast #truck
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Cynthia Gonzalez from Atascadero and her little girl, Ainsley, just made our day! Congratulations, Cynthia, on your 2022 Ford Explorer! Jason “Big Bass” Buchanan had the pleasure of helping Cynthia find her next vehicle, and getting to share this moment with her and Ainsley makes it that much sweeter. We love when the little ones come along! Around here, it’s never just about the vehicle. It’s about the people, the families, and the memories being made along the way. That’s what being a hometown dealership is all about. Cynthia, thank you for choosing Paso Robles Ford. Huge congratulations to you both, and remember, if you ever need anything down the road, we’ll be here for you. Welcome to the Paso Ford family Ford-ever!🇺🇸 New dealer discounts, rebates, and incentives are now available at Paso Robles Ford! Check out our available inventory at PasoFord.com and see what’s currently available. Have questions about a vehicle, pricing, or availability? Give us a jingle at (805) 239-3673 and we’ll be happy to help.💥 #pasoroblesfordfamily #jasonbuchanansales #california #centralcoast #805
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Craig Santos searched near and far for the right truck. Turns out, his search led him to Paso Robles Ford! Craig came to us from Tulare looking for a 2022 Ford F-250, and Jason “Big Bass” Buchanan helped him track it down and reel in the deal — all while assisting Craig over the phone. Craig, congratulations on your F-250! We’re happy we could help you find the truck you were looking for and put together a deal that made the trip worthwhile. At Paso Robles Ford, distance doesn’t have to get in the way of finding the right vehicle. Whether you’re down the road or a few towns away, we’ll do our best to make the process easy and help you get what you need. Thanks for giving Jason and our team the opportunity to earn your business, Craig. We’re here if you need anything down the road! Welcome to the Paso Ford family, Ford-ever!🇺🇸 New dealer discounts, rebates, and incentives are now available at Paso Robles Ford! Check out our available inventory at PasoFord.com and see what’s currently available. Have questions about a vehicle, pricing, or availability? Give us a jingle at (805) 239-3673 and we’ll be happy to help.💥 #pasoroblesfordfamily #jasonbuchanansales #california #centralcoast #fordtrucks
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Jerad Hutchinson knows a thing or two about choosing a truck! This Paso Robles local is heading out in a 2024 Ford F-250, and Jason “Big Bass” Buchanan was the one who helped make it happen. Jason reeled in another deal, but this time the catch was one serious Ford truck. Jerad, we hope that F-250 gets put to good use and gives you plenty of reasons to enjoy owning it. It was a pleasure having you at Paso Robles Ford, and we’re glad Jason got to make you the deal. Congratulations on the new truck, Jerad. That F-250 is ready for whatever you have planned! Jerad Hutchinson from sweet home Paso Robles is part of the Paso Ford family Ford-ever! 🇺🇸 New dealer discounts, rebates, and incentives are now available at Paso Robles Ford! Check out our available inventory at PasoFord.com and see what’s currently available. Have questions about a vehicle, pricing, or availability? Give us a jingle at (805) 239-3673 and we’ll be happy to help.💥 #pasoroblesfordfamily #jasonbuchanansales #california #centralcoast #805
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Many of our customers become so much more than customers. They become friends, neighbors, and part of the Paso Ford family. Christopher Blagg from Paso Robles recently picked up a 2017 Ford Fiesta ST, with Jason “Big Bass” Buchanan hooking him up and reeling in the deal! The Blagg family has trusted Paso Robles Ford with their vehicle needs over the years, and that means the world to us. We’ve watched their kids grow and been fortunate enough to share in different chapters of their family’s story. That’s what makes this so much more than business. These are the people in our community, and the relationships we build along the way mean everything to us. Blagg family, thank you for your continued trust over the years. We never take it for granted. Christopher, congratulations on the Fiesta ST! We’re grateful to be a small part of your family’s story.🇺🇸 PasoFord.com (805) 239-3673 #pasoroblesfordfamily #jasonbuchanansales #fordfiestast #st #centralcoast
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Some customers come through our doors for the first time. Others have been part of the Paso Ford story for years. Bob Moore and Lathan from Paso Robles are in the second category. Bob used to work here at Paso Robles Ford years ago, so seeing him back on the lot — this time taking home a 2026 Ford Maverick with his son — made this one especially meaningful for our team. Jason “Big Bass” Buchanan had the pleasure of helping Bob and Lathan put the deal together, but for us, this was about much more than a vehicle. We remember when Lathan was just a toddler, and now here he is standing alongside his dad with their new Maverick. Bob and Lathan, thank you for coming back to see us, always being part of the Paso Ford family and letting us be a piece of this moment. It was really special to see you both again. Huge congratulations! We look forward to seeing you again soon!🇺🇸 New dealer discounts, rebates, and incentives are now available at Paso Robles Ford! Check out our available inventory at PasoFord.com and see what’s currently available. Have questions about a vehicle, pricing, or availability? Give us a jingle at (805) 239-3673 and we’ll be happy to help.💥 #pasoroblesfordfamily #jasonbuchanansales #fordmaverick #centralcoast #805
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When Jason “Big Bass” Buchanan isn’t helping customers at Paso Robles Ford, there’s a pretty good chance you’ll find him somewhere near the water. Jason took his wife Mika fishing, and she caught this cool moment on video as he reeled in a bass. Just a regular day out doing something Jason genuinely enjoys. We always like getting a little glimpse of the people behind Paso Ford when they’re doing what they love outside of work. Nice catch, Jason! 🇺🇸 PasoFord.com (805) 239-3573 #pasoroblesford #jasonbuchanansales #bassfishing #fishing #bass
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You never know who’s going to show up at Paso Robles Ford. Jason “Big Bass” Buchanan caught a very unique visitor hanging around the dealership — a roadrunner! These guys aren’t exactly known for making regular appearances, so getting one to stop by the lot was a pretty cool surprise! 🇺🇸 PasoFord.com (805) 239-3673 #pasoroblesford #jasonbuchanansales #roadrunner #mysterious #creature
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Marianne and Paul Johnson headed north from Atascadero to Paso Robles Ford, and Jason “Big Bass” Buchanan was ready to reel them in a deal! This time, the catch was a gorgeous 2026 Ford Bronco Sport, picked up straight off the showroom floor. And Jason definitely didn’t disappoint. But honestly, the best part of this one was getting to spend some time with Marianne and Paul. They’re an incredibly sweet couple with two wonderful personalities, and they were an absolute joy to work with. Marianne and Paul, thank you so much for making Paso Robles Ford your go-to for your vehicle needs and for trusting Jason to take care of you. We truly appreciate your business and the opportunity to serve you. Huge congratulations! We hope you have a ton of fun in that Bronco Sport exploring everything the Central Coast has to offer. And if you ever need anything, you know where to find us!🇺🇸 New dealer discounts, rebates, and incentives are now available at Paso Robles Ford! Check out our available inventory at PasoFord.com and see what’s currently available. Have questions about a vehicle, pricing, or availability? Give us a jingle at (805) 239-3673 and we’ll be happy to help.💥 #pasoroblesfordfamily #jasonbuchanansales #broncosport #centralcoast #805
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