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Jaton Brady

@jaybrae

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🗣It’s like Baton with a “J”
📍NYC/NJ
📍Senior Celebrity Relations Manager @coach
📍Everything Big 23’ John 14:12 greater works shall you do!

POSTS STORIES REELS TAGGED

@coach’s Live Your Story campaign is officially in full swing, in partnership with @spotify. We kicked things off this week with the fabulous Tinashe.

A global celebration of music, fashion, culture, and self-expression, we’re taking #Coach to college campuses across the U.S., U.K., Japan, and South Korea with an incredible roster of talent. Proud of our team for shaping the talent, experiences, and cultural moments that bring the vision to life, alongside our incredible partners at Spotify, and everyone behind the scenes.

One stop down, many more to go. See you on a college campus near you.

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the assignment: Get KK in a fly fit for @coach’s 85th anniversary show. the result: she ate and left no crumbs 😮‍💨. This one was special. tysm for trusting me @kamoreaarnold & @killlahcam 🖤

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Congratulations to flowerovlove on the debut of her new album, Miniskirt Warrior!

The latest Coachtopia partner celebrated the launch in her Alter/Ego bag and Coach Runway.

So excited for you. xx

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@flowerovlove for @coachtopia, captured by @tyrellhampton

#coach
#coachtopia

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Jordan for @coach x @wnba all star weekend

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COACH x WNBA

I’m incredibly proud of what we accomplished for the WNBA All-Star Weekend. From our internal teams and agency partners to our incredible talent partners, and thoughtful strategy, this flawless execution was truly a collective effort that ate down.

Coach showed up in a big way this weekend, and it was inspiring to see it all come to life. Every moment reflected the power of collaboration, creativity, and a shared commitment to celebrating women in sports.

Here’s a look at some of the incredible moments we were honored to bring to life. The work doesn’t just stop here, we’re excited to continue championing women in sports and the leading women shaping what’s next in sports.

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Paige attends the 2026 Met Gala with #Coach.

A sincere thank you to every hand that brought this moment to life — the designers, all of the cross functional teams, talent team, agency, the glam, the stylist, the drivers, the security, and all those working seamlessly behind the scenes.

Cheers to a beautiful night!!

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Another 1. #Season2 #wnba

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Kicking off season two of our WNBA partnership, celebrating a new class of phenomenal young women, each bringing their own style, individuality, and self-expression to one of the biggest nights of their careers: the 2026 WNBA Draft.

It’s been a true pleasure to be part of this journey, alongside our partners at Excel, the incredible stylists who partnered to bring the vision to life, and the incredible teams across design, PR, marketing, and beyond who helped bring this vision to life. It takes a village and this one showed up beautifully.

Here’s to continuing the mission: championing women in sports and elevating the conversation with style, purpose, and intention. #coachny #wnba

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A few fits, a lil work & a lil play. Feb dump 🖤

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