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Jeff He

@jefehe

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Last week we celebrated the launch our new show @beautygurufriend with all of my beauties and I couldn’t be happier 💋 A huge thank you The EDITION @editionnewyork for hosting this beautiful event at the iconic @clocktowernyc! And of course, thank you to everyone who showed up to celebrate with us!!!
📷: @westonkloefkorn
#theEDITION #beautygurufriend #gabschase

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Life’s hard , but I go harder.

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The Fall ‘25 Collection…

Delivery 1 available online today, 11AM EST. Select items in-store in NYC, BK, and LA shops. Thank you all for the amazing support—we truly appreciate you 🙏

Photo @henrykornaros

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Loyal to the Soil…

Fall ‘25 Delivery 1 available online today, 11AM EST for Members, Friday, 11AM EST for everyone. Fall will also be available in-store beginning tomorrow, with early access happening 9-11AM.

Photo by @henrykornaros

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The Fall ‘25 Collection (1/2)

All-new everything. Check your inboxes in about an hour or so for a special version of the B-Mail featuring an interview with Co-Founder & Chief Designer, Ardith Singh overviewing highlights of the collection…

Photo @henrykornaros

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The Fall ‘25 Collection (2/2)

Loyal to the Soil features a color palette and design system abstracted from the idea of a NYC training cycle. Foundational elements, unpredictable turns, blends of everything together. The collection also features a four-piece eyewear collaboration with our neighbors at @researchstudioeyewear. More to come…

Available Thursday, 11AM EST for Members, Friday 11AM EST for everyone.

Photo @henrykornaros

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June!
Back to running, back to racing, back to summer

1. Followed @morganwyoung to a concert
2. @brooklyntrackclub long runs 🖤
3. 🐱🌞
4. @orchardstreetrunners bread route 🥖 finish line captured by @paradox.of.causality
5. ♥️
6/7. @banditrunning fam ♥️
8. Ray’s to Ray’s organized by @recklessruncrew (📸 @dadarria )
9. If there is a race in NY, there is a BKTC team (📸 @sonovisualss )
10. @samhonorr with the ice pit stop in between reps with a 100 degree weather. Video and ice from coach @jeslynnyc
11. Same

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Jeff and Amanda. Hester st.

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Dear diary 💭

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these are the best photos of @jefehe & daryl I have ever taken.

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It’s a small hat, it’s funny

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Sedona you are too beautiful! What a lovely place to celebrate @jefehe ‘s 30th and get that good guy discount everywhere we go

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