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James Morris

@jimmybmorris

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This is a thank you note.
On this mornings ride as I followed four friends that were all riding in our kit, I had an overwhelming sense of gratitude for the people that have supported and represented Endur3 Bikes over that last 5 years.
There are more people to thank than I could even begin to mention, but please know that we truly appreciate you all 🫶
#localbikeshop #fastbikes #aeroiseverything #endur3bikes #communitylove

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#friscotriathlonclub #bike #run #brick #tuesdays.

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Ride of Silence. Honoring the lives lost on our roads recently here in DFW.
Special thanks to @friscopd for their support on the ride 🙏

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IRONMAN Texas 140.6 -

It was my 5th time crossing that finish line on Saturday, but somehow you never feel any less magical✨

People ask why I keep coming back - You’re moody, unpredictable, full of surprises, and you’ve humbled me more times and ways than I can count…

But you are consistent in the ways that matter most -

Year after year, you reveal new strength and resilience that I didn’t know I had, and you demand a new level of grit and perseverance from me that I didn’t know was possible...

Every time I take on this course, you’ve completely stripped away my ego, while building a confidence within me that carries far beyond race day...

Last year, I fought to the very end for a 2 minute PR…
This year, I beat that PR by 87 minutes.🤩

But I didn’t do it alone.
It was all of the love, support, and inspiration I felt from those on the course racing with me, those cheering for me, and those I carried with me in my heart all day that got me there.

And THAT is why I keep coming back -
Because it’s never just about the finish line.
It’s about who the journey asks you to become, and who you share it with.❤️

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Grateful for the miles, the memories, and these people who showed up with me and for me this year.🫶🏼

#triathlon #TRIbe #ironman #triathletes #ironmantri #swimbikerun

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Santa Fun Run this morning to honor the lives of @smages02 and @andre.kocher.58 ❤️💚

The last few days have been heavy, and full of so many emotions… But having all of their loved ones together, enjoying each other’s company and the sunshine on Christmas Eve while doing something they both loved - being active outdoors - is exactly how they would have wanted to be honored and remembered today.

Thank you for everyone who helped organize this event, which grew from dozens to hundreds of attendees and speaks to the impact these amazing men had on our community.

And thank you to everyone who came out to support - I know I’m not the only one who can say I truly felt surrounded by love today, for Andre and Scott and for each other.

🫶🏼

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Morning Ride & BBQ at the lake with the best crew!🚴 Love our Frisco Tri Club Family!💙❤️

(& Celebrating IRONMAN 70.3 coming to our home town in March 2026! Over 90 team members already registered… it’s going to be EPIC!!!🥳)

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🏊‍♂️🚴‍♀️🏃‍♂️ IT’S OFFICIAL: IRONMAN 70.3 DALLAS / LITTLE ELM IS COMING! 🏁
Mark your calendars—March 15, 2026 will be a race day to remember! Announced July 14, 2025, the inaugural IRONMAN 70.3 Dallas / Little Elm is set to showcase the very best of North Texas.
From a breathtaking swim start on Lake Lewisville, to miles of scenic lakeside trails, and a course just steps away from local shops, restaurants, and lakeside lodging—this venue was made for triathlon.
Today’s announcement was powered by the energy of our North Texas triathlon community, including strong representation from Frisco Triathlon Club and other passionate local athletes.
A heartfelt thank you to the Town of Little Elm, Race Director Nancy Goodnight, and every partner and partner township who helped make this vision a reality. It’s clear—this community is ready to welcome the world.
🎥 Captured by DFW Drone Solutions, today’s aerial coverage highlights the spirit, scenery, and story of what’s to come. We’re proud to showcase Little Elm from above and celebrate this next chapter in Texas triathlon.
📣 Tag @ironmanamericas @ironmantri @littleelmtx and show your support for the race, the town, and the incredible local athletes who make it all possible.
—
📬 Business & media inquiries: DFWDroneSolutions@gmail.com
🚫 Drone footage captured in full compliance with FAA regulations

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Literal DREAM come true🤩 -

IRONMAN is coming to our community, my hometown, March 15, 2026 for IRONMAN 70.3 DALLAS - Little Elm!!!!

Words can’t express my excitement to share something so close to my heart with a place and community so close to my heart. Growing up in a small Texas town, I would have never imagined I would ever complete an IRONMAN, let alone 14, and then have the opportunity to compete in my own backyard!😍 I’m excited for this community to come together for this event, and for my triathlon community outside of North Texas to be welcomed with open arms and a wonderful venue!

I encourage all of my triathlon friends to participate, for anyone considering your first Ironman to take the leap, and anyone just wanting to get involved and see what it’s all about to come out and volunteer or support. Being involved in this event - in any capacity - Will be a life changing experience, guaranteed!🫶🏼

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Sure, you can do it alone…

But it’s the people you surround yourself with who -
encourage you to dream bigger,
motivate you to push harder,
carry you through the dark moments,
& inspire the fire burning in your heart.❤️‍🔥

Find your TRIbe.✌🏼

🎥Captured by @dfwdronesolutions

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So proud of all of my @friscotriathlonclub teammates today!🥳

Love our TRIbe❤️💙

🏊🏻‍♀️🚴‍♀️🏃‍♀️

Congrats to all athletes who raced, and HUGE thank you to everyone who came out to support!!!🙏🏻

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Anything is Possible - And I believe that now with my whole heart and soul!!!

IRONMAN 70.3 #10 -

Ironman Boulder 70.3 was a “just for fun” race. It was my highest elevation gain race, highest altitude race, and it was a hot day, so my only goal was to finish feeling strong. I didn’t think I had any chance of getting any PRs on this course and just wanted to enjoy the day and the beautiful scenery. I studied the course to know where to conserve and where to push, and I knew I might not be the fastest but I was going to race smart. I ended up getting a 70.3 PR on the swim (which is insane considering how hard it is to breathe🤣) But I was most shocked by the bike - I had a 70.3 Bike PR, which was the part I feared most since there was 2,700 ft of climbing and I haven’t had much hill training in Texas😅. The run was HOT with ZERO shade, and I worried how my body would respond to the heat, hills, and trail running, but I just listened to my body and ended up with another 70.3 Run PR! I had an overall Ironman 70.3 PR, beating my previous PR by 12 minutes! My Dad got 2nd place in his age group, and I got a qualifying spot for the Ironman 70.3 World Championships in Spain!!!!!! I couldn’t have asked for a better day / race with my Dad, Brandon, and Jimmy. Special thanks to my Mom for volunteering and for being the best Sherpa (as always), to Vicki for telling me to go in without expectations and I might surprise myself with what I can do (and for the lucky jersey!!!😉), and Angel and Lupe for coming all the way to Colorado to cheer & support.❤️

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